Thirty seconds, $5 million. You want a big social "engagement" Super Bowl reaction? Create a great, big idea commercial. It's that simple.
The Mad Men may be as dead as marker comps, but their casually sexist attitudes are still going stronger than ever.
This roundup is based on one thing: how well the ads creatively sell the product.
What The actual Fudge were you thinking, brands?
It gets worse every year, and this season takes the fruitcake. Please, Santa, give us ONE smart Christmas ad!
Six-second ads are going to be big in 2018. Yet few brands are taking advantage of this great selling opportunity.
Instead of just showcasing their work, too many agencies use their websites to try to explain what it is they do that is so transcendentally different. Which it isn't.
The latest "content" trend is "touching" faux docu-ads, most of which feature a tenuous connection to the brand, if at all. This is bullshit.
You're too self-important, you enter scam ads in awards shows, you wear winter hats inside and you're probably a man.
Marketers speak their own language -- a language even advertising folk don’t understand. Talk about a silo that needs to be blown up, right?
Marketing Mahatma, vp of wokeness, copybot custodian. What will your new title be in 2020?
Trump has, strangely, been used to sell a sex exposition in South Africa, a cola in Germany and tea in India.
Wherever hopelessness exists, nihilism breeds. And these days, nearly nothing is as hopeless as the State of the Advertising Tagline.
Despite what digital marketers say, storytelling and selling can work together. See three classic storytelling ads that sold the crap out of the product.
Would you hire a broke stock broker? How about a hacked hacker? Then why would you hire an ad agency that sucked at advertising itself?