Matt James, a former NCAA football player known for appearing on “The Bachelor,” will help promote The Premier Club, a traveling activation.
While robust ad spending and generative AI bolstered the tech giant’s biggest moneymaker in Q1, analysts cautioned the future isn’t assured.
Consumer ids come to life as red plushies in ads from Red Tettemer O’Connell + Partners that marry value propositions and human truths.
https://www.marketingdive.com/news/sheetz-freakz-rto-p-campaign-trail/714081/
Advertising fundamentals were strong in Q1, with revenue up 27%, but much of Meta’s focus is centered on future-facing bets that will take time to realize.
https://www.marketingdive.com/news/meta-q1-2024-earnings-report-generative-ai-metaverse/714282/
Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.
https://www.marketingdive.com/news/influencer-creator-generative-ai-marketing-report/714079/
Along with the unlikely NFL star, the automaker’s new campaign features content from 13-year-old creator Jazlyn “Jazzy” Guerra.
A new protection line from the Kimberly-Clark brand will help moms “Live. Laugh. Pee.” via an Instagram giveaway.
https://www.marketingdive.com/news/liv-by-kotex-mothers-night-live-laugh-pee-campaign/713966/
TikTok has vowed to fight the bill in the courts, but that might not be a pathway to maintaining its Chinese ownership.
Saks Media Network debuts on the tails of the company receiving an infusion of capital to help it weather the current luxury downturn.
https://www.marketingdive.com/news/saks-launches-luxury-fashion-retail-media-network/714134/
Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities.