Last week a steamy New York City hosted the Forrester Research Customer Experience Forum, Outside In: The Power Of Putting Customers At The Center Of Your Business. The forum content was careful...
https://expedientmeans.com/2012/07/01/outside-in-forrester-consumer-experience-forum-2012/
On Friday, January 21, 2011, I had a distinct honor. I sat on a panel before the entire global sales team of Forrester Research in Boston to discuss how firms measure the value of research, as we...
https://expedientmeans.com/2011/02/03/assessing-the-value-of-research-and-thought-leadership/
The theme of the recent Forrester Marketing Forum held in Los Angeles this past April was Adaptive Marketing: How to Design a Flexible Organization to Thrive on Change. As usual there were Forre...
Just back from the Forrester Consumer Forum. I say just back, but actually it took place in my hometown, Chicago. There was a great turn out and some very engaging keynotes. One of the major bene...
https://expedientmeans.com/2009/10/30/multichannel-mania-at-the-2009-forrester-consumer-forum/
Next week I will be on a panel with three distinguished industry professionals from Best Buy, Draftcb and imc2. The event is the Forrester Consumer Forum held by Forrester Research at the Fairmon...
https://expedientmeans.com/2009/10/23/managing-multi-channel-relationships/
On June 22nd and 23rd, Forrester Research held their first ever Customer Experience Forum at the Grand Hyatt in NYC with this timely theme; The Customer Experience Journey: Keeping Momentum in a...
https://expedientmeans.com/2009/06/30/forrester-customer-experience-forum-delivers-the-goods/
This was my 17th Forrester event. That seems like a lot doesn’t it, and many of you might be wondering why I keep going back. The reasons are; great venues, smart analysts, keynotes by real-wor...
https://expedientmeans.com/2009/04/26/risk-innovation-and-social-three-days-with-forrester/
I give full credit for my interest in technology and media to my father. He was a self-taught electronics engineer. That’s right self-taught. He had an amazing capacity as well as the courage t...
https://expedientmeans.com/2009/04/25/forrester-marketing-forum-2009-the-future-of-tv-advertising/
Forrester Research frequently advocates for their usability framework of useful, usable and ultimately desirable. The first two are table stakes and where designers spend most of their effort. Wh...
https://expedientmeans.com/2008/12/25/advancing-the-useful-usable-desirable-framework/
As mentioned in the last episode, this post will skip the Forrester speakers and customer presentations and cover one of the “outsiders.” Forrester always places a strong speaker at the end o...
https://expedientmeans.com/2008/11/08/last-and-final-from-the-forrester-consumer-forum-2008/
You can read my first post on the Forrester Consumer Forum, which provides set-up here. These forums are usually a great mix of analyst insights, customers talking about how they face and solve r...
I attended the Forrester Consumer Forum in Dallas earlier this week. It was my 16th Forrester event which speaks volumes about how I respect the company, value their people and study their work. ...
It seems all the marketing world is abuzz over social media. Everyone wants to do it, but there is no best practices approach to follow. That is until now. Charlene Li and Josh Bernoff, two high ...
Customer Expectations During the Online Application Process This post closes out my series on the Forrester Finance Forum held in New York City on June 23rd and 24th, 2008. You can read part one ...
https://expedientmeans.com/2008/07/02/forrester-finance-forum-2008-last-of-three-posts/
Is Net Promoter Score the Holy Grail? Second in a three part series of observations from the annual Forrester Finance Forum, How to Deliver Great Customer Experiences, held in New York June 23rd ...
https://expedientmeans.com/2008/06/29/forrester-finance-forum-2008-second-of-three/