A music festival might not be the target group for all of automakers, but Coachella stands on its own. The festival in the heart of Indio, California, has become a giant in the world of... Firs...
https://www.bmwblog.com/2024/04/15/bmw-coachella-experience-2024/
Last, BMW has unveiled a groundbreaking concept car featuring an e-ink exterior that can change colors on demand. Of course, that might sound familiar to some of you because BMW unveiled a simila...
https://www.bmwblog.com/2024/03/04/stella-clarke-the-engineer-responsible-for-bmw-i5-flow-nostokana/
Stepping into the newly minted Santa Monica headquarters of BMW Designworks feels like entering a portal to the future. This design innovation studio, a subsidiary of the BMW Group, isn’t just ...
https://www.bmwblog.com/2024/03/02/visiting-the-bmw-designworks-studio-in-santa-monica/
Ahead of the upcoming 2024 racing season, PUMA and BMW M Motorsport proudly unveil the “Reinvented” Spring/Summer 2024 collection, drawing inspiration from the BMW M Hybrid V8 racer. This col...
https://www.bmwblog.com/2024/01/18/puma-x-bmw-m-motorsport-collection-bmw-m-hybrid-v8/
PUMA and BMW M Motorsport have recently unveiled their collaborative effort, aiming to blend elements of automotive design, art, and fashion. This collaboration serves as a tribute to the centenn...
https://www.bmwblog.com/2023/12/14/puma-and-bmw-m-motorsport-collection-roy-lichtenstein/
BMW has unveiled a new Exploro bike series after teaming up with established bicycle manufacturer 3T. The two companies have created a range of bikes tailored to suit various usage scenarios. The...
https://www.bmwblog.com/2023/07/03/bmw-3t-bikes-gravel-road-urban/
At a vibrant event at New York’s Guggenheim Museum on June 28th, BMW announced Julie Mehretu as the 20th Art Car artist. The vehicle chosen as the next Art Car canvas is the BMW M... First pu...
https://www.bmwblog.com/2023/06/30/julie-mehretu-bmw-art-car-20/
This year wasn’t our first Concorso d’Eleganza Villa d’Este. We’ve been there before and it’s always magical. However, this year may have been the best, despite some less than desirable...
BMW of North America returned in 2023 as a key sponsor of the legendary Kentucky Derby®, repeating its presence for the second consecutive year. In 2022, BMW of North America introduced its firs...
https://www.bmwblog.com/2023/05/15/bmw-north-america-kentucky-derby-2023/
You don’t have to check the calendar as April Fools’ Day was last Saturday. The BMW Baby Racer is very real and you can buy one today. Now in its fourth generation, the toy car... First pub...
https://www.bmwblog.com/2023/04/06/2023-bmw-baby-racer-reveal/
BMW recently marked its 50th anniversary by inviting us to its Designworks Studios in Los Angeles, California. The company also took the opportunity to showcase its new design lab, which is now l...
https://www.bmwblog.com/2023/02/17/bmw-designworks-new-studio-los-angeles/
A few retailers, like Saks Fifth Avenue, quietly sell some BMW-branded sunglasses. Not only are these smart-looking sunglasses, they also function extremely well. Though the lenses are polarized,...
https://www.bmwblog.com/2023/02/03/bmw-sunglasses-that-work-with-the-head-up-display-review/
A couple of years ago, BMW partnered with Italian bicycle manufacturer 3T Bikes to make some bikes together. Now, the two brands are partnering together once again but this time 3T will be the ex...
https://www.bmwblog.com/2022/12/20/3t-bikes-exclusive-bike-producer-bmw/
Last year, BMW teamed up with Joshua Vides for a car/apparel collaboration. BMW must have been happy with their work together, as it’s partnered with Vides yet again. This collaboration comes i...
KITH and BMW teamed up once again, to combine fashion and cars and this time it’s going to auction off both. For the collaboration, KITH and BMW configured an exclusive BMW i4, along with a... ...