FishbowlNY Feed

There's no shortage of opinion in today's news media landscape. That's why CNN head Mark Thompson is leaning into an ethos shared by vintage Dragnet detective Sgt. Joe Friday: "Just the facts, ma...

https://www.adweek.com/convergent-tv/mark-thompson-cnn-new-ad-strategy/

The politics publisher Politico began the rollout of its first consumer registration wall on Wednesday, the first step in a larger strategy from the Axel Springer property to gather more informat...

https://www.adweek.com/media/politico-registration-wall/

Sustainability tech platform Provenance, which aims to simplify brands' green claims, announced Wednesday that it raised $5 million in a series B funding round. (Scroll down to view the full pitc...

https://www.adweek.com/commerce/look-inside-the-pitch-deck-that-sustainability-platform-provenance-used-to-raise-5-million/

Google's artificial-intelligence-powered search tool, formerly Search Generative Experience, is now available widely in the U.S., with a global rollout following soon, CEO Sundar Pichai said at G...

https://www.adweek.com/media/google-rolls-out-sge-heres-how-publishers-are-responding/

News media has transformed in recent years. The way people consume content is shifting, attention spans are shrinking, and the news cycle is shorter than ever. To be included, brands need to take...

https://www.adweek.com/media/brand-guide-earned-media-strategy/

Upfront week has traditionally been the time of year when publishers throw glitzy events to showcase fall schedules, marketers initiate talks about budgets for the year ahead, and reporters frant...

https://www.adweek.com/convergent-tv/more-changes-are-coming-to-upfront-week/

In the quest for more impactful advertising, brands like eBay, Progressive and Diageo are turning to generative AI not just to generate creative, but also to tailor audio content, translate more ...

https://www.adweek.com/media/brands-like-diageo-progressive-and-ebay-are-using-gen-ai-to-tailor-ads/

Media agencies are doing arbitrage, purchasing media from suppliers and selling it back to their clients for more than they bought it for. It's known as "principal buying," and according to new r...

https://www.adweek.com/agencies/media-agencies-profit-from-arbitrage-but-some-brands-benefit-too-ana-finds/

Last week, the Boy Scouts of America did something its community (and the country) never thought it would do: It rebranded without the eponymous "boys" in its name. Now known as Scouting America,...

https://www.adweek.com/brand-marketing/boy-scouts-new-name-rebrand-promise/

In its star-studded upfront presentation Tuesday evening, Disney executives and talent consistently returned to a key theme: The company's reach and tech are unlike those of its competitors. Amon...

https://www.adweek.com/convergent-tv/disney-upfront-scale-sports/

The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopti...

https://www.adweek.com/brand-marketing/brands-f1-las-vegas-grand-prix/