Success stories can be one of your most powerful marketing tools. A good story sticks with us. A good story has the power to move us, both emotionally and to action. Stories resonate with us in...
https://tesswittler.com/success-stories-the-key-to-effective-contractor-marketing/
Best practice for construction marketing involve proven results, right? But how to convey those results to others is often a big challenge for contractors. Those in the building industry tend to ...
https://tesswittler.com/improve-construction-marketing-efforts-with-case-studies/
When it comes to content marketing, construction project success stories are one of the best ways to showcase your craftsmanship, design skills and problem-solving abilities. They help paint the ...
https://tesswittler.com/12-ways-to-repurpose-project-success-stories/
As more voices compete in the crowded digital space, there are a few businesses who are stepping away from the “content machine” and reassessing their digital marketing approach. Instead of o...
https://tesswittler.com/the-new-marketing-storytelling-in-business/
In the last six months, I’ve encountered several contractors who have admitted that they don’t have a lot of good testimonials. Believe me, it isn’t because of their work; they are fine cra...
When remodelers are looking for the “secret” to generating leads, one does exist – right under their noses. It inspires prospects, displays their fine craftsmanship and even spurs on sales....
https://tesswittler.com/5-ways-to-generate-leads-with-case-studies/
When a new home builder or remodeler approaches me to write about one of their projects, they often aren’t sure what exactly they want. Some call it a “feature article,” while others say �...
https://tesswittler.com/project-spotlight-or-customer-story/
When talking with home builders and remodelers, I often use the terms case study and customer story interchangeably, but they are actually two different types of projects because of the detail an...
https://tesswittler.com/the-difference-between-a-customer-story-and-case-study/
Telling the success story behind your building project makes all the difference to your customers. Last week in my Mastermind group, I heard a phrase that resonated with me: “The Story Behind t...
https://tesswittler.com/the-success-story-behind-the-project/
Although part of any smart marketing mix, case studies aren’t seen by consumers as “marketing materials,” like a company brochure or direct mail postcard is viewed. Instead, case studies ar...