With technology giant Apple expected to empower consumers to block identifiers for advertisers (IDFA) in the coming weeks, social media marketers have to prepare for a more challenging environmen...
https://www.luxurydaily.com/as-consumers-opt-out-of-tracking-first-party-data-will-be-key/
Marketers ramped up their spending on social media platform Facebook and its subsidiary, Instagram, during Black Friday and Cyber Monday, as retailers turned to ecommerce to make up losses suffer...
Luxury brands have to reassess how they reach affluent audiences in the United States as new data show the pandemic has dramatically accelerated the shift to streaming.
Even while consumers stay closer to home during the ongoing coronavirus pandemic, many have made smartphones their primary digital devices — and brands should adjust their marketing to meet thi...
https://www.luxurydaily.com/pandemic-will-not-slow-down-mobile-ad-growth-forrester/
Register now for this free hour-long webinar Sept. 19 on where consumers spent the most time on back-to-school and Prime Day based on mobile user journey data and what that means for the upcoming...
https://www.luxurydaily.com/webinar-on-sept-19-how-to-win-the-holiday-showdown/
Social media platform Snap Inc. has revealed its latest Spectacle sunglasses alongside new augmented reality tools as more luxury brands embrace the technology.
https://www.luxurydaily.com/snapchat-spectacles-return-as-snap-steps-up-offerings/
Google is the latest technology giant to invest in new features as it works to build a seamless ecommerce shopping experience across its platforms.
https://www.luxurydaily.com/google-repositions-shopping-as-ecommerce-destination/
Premium credit card provider Luxury Card has introduced a mobile application that gives members on-the-go account management tools with an added emphasis on relationship building.
https://www.luxurydaily.com/luxury-card-makes-concierge-service-more-accessible-through-app/
Global art platform Artsy and German automaker BMW are celebrating art culture by collaborating on a new mobile feature.
https://www.luxurydaily.com/artsy-helps-art-lovers-better-navigate-global-cultural-centers/
Retailers that invest in advertising their standalone mobile applications continue to find success, with an average of 63 percent of all their transactions coming from mobile shopping.
https://www.luxurydaily.com/shopping-apps-generate-higher-conversion-rates-criteo/