Nearly all (95%) marketing professionals are expecting continued signal loss or privacy legislation this year and in the future, new data has revealed. According to Interactive Advertising Bureau...
Two-thirds of British consumers (67%) have revealed they consider nudge tactics to be “misleading”, according to new data. According to a study by Twilio, 39% of UK consumers revealed they ...
After spending £1.04bn on Black Friday, UK shoppers spent an additional £2.41bn over the weekend (Nov 24-27), up 5.6 per cent year-on-year, according to figures from Adobe. The Adobe Digital ...
With ad spend growth slowing to 5.3 per cent according to the latest IPA Bellwether Report, new research from marketing efficiency platform, Lunio, reveals an emerging threat to dwindling budge...
SplitMetrics, a US startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform, in a seven-figure all-cash deal. SplitMetrics said the ...
https://mobilemarketingmagazine.com/splitmetrics-acquires-app-radar-in-seven-figure-deal/
More than two-thirds of people (70 per cent) find digital advertising annoying and unpleasant, while 72 per cent say that bad advertising experiences have negatively affected their perception of ...
AppsFlyer has released the 16th edition of its Performance Index, ranking the top media sources in mobile advertising across 11 regions and 22 app categories. The latest version of the The post...
In the five and a half years since GDPR (General Data Protection Regulation) came into force in the UK, the most popular social media platforms (Facebook, Instagram, TikTok, Whatsapp, and The p...
The UK’s advertising market was marginally up (+1 per cent) during the second quarter of 2023 to reach a total of almost £9bn, according to the latest Advertising Association/WARC Expenditure ...
Publicis Sapient has released the results of a survey of 10,957 consumers in seven countries on how they view (and use) generative AI, and how brands can harness the new technology The post Re...
https://mobilemarketingmagazine.com/report-reveals-excitement-and-concerns-over-generative-ai/