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CONTENT WE LOVE: EXPERIENCE OUE SKYSPACE LA’S GRAND OPENING WITH MULTIMEDIA NEWS RELEASE It’s not every day you get to slide down the side of a skyscraper in a glass tube suspended 1,000 f...

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5 NEWSWORTHY CONTENT IDEAS FOR THE 2016 ELECTION SEASON When the U.S. presidential election comes around this November, every voter will have a decision to make. Who the candidates are will in...

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THE “FRIENDS” GUIDE FOR MATCHING CONTENT TO READER STYLES Take a moment to consider your team of coworkers. While you are all united in achieving the same goal, as individuals you each bri...

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HOMEGROWN: 5 LOCAL MARKETING TACTICS FOR SMALL BUSINESSES For many small business owners, home is not just “where the heart is.” It’s where the money is, too. Thanks to a trifecta of t...

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QUICK TIPS FOR PICKING THE PERFECT VIDEO PRODUCTION PARTNER Hold onto your audience by dedicating time and planning to your video. Continue reading on Beyond PR to find 4 tips for finding t...

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HOW TO STRIKE MARKETING GOLD: LOOK WHERE YOU LEAST EXPECT New marketing technology, measurement platforms and other advances have greatly expanded the sources that marketers can sift through f...

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CONTENT TIPS FOR ADDING CREATIVITY IN MORE CONSERVATIVE NICHES PR Newswire recently shared some tweetable tips from our award-winning marketing team. My favorite comes from Bradley H. Smith, wh...

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4 MEDIA RELATIONS LESSONS FROM THE WASHINGTON POST AND OTHER DC NEWSROOMS When the worlds of PR and media are discussed, it’s impossible to avoid parallels. The challenges both industries fa...

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INFLUENCER INSIGHTS: MEDIA MOVES AND INTEL FOR JUNE 6 Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those...

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TINY HOUSE-INSPIRED STRATEGIES FOR PRESS RELEASE WRITING Tiny houses have become quite the craze lately. While downsizing to a few hundred square feet may not work for everyone (my dog and cat...

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INFLUENCER INSIGHTS: MEDIA MOVES AND INTEL FOR MAY 31 Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those...

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SEO AND DISCOVERABILITY: SIMILAR, BUT NOT THE SAME (+ 5 TIPS FOR CONTENT DISCOVERABILITY) A major part of the content marketing role is optimizing and getting traffic to your blog posts, white...

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WHY MULTICHANNEL MARKETING IS WORTH THE WORK You walk by a shoe store, and an ad in the window piques your curiosity. However, you’re in a hurry and can’t stop to try on the new shoes they...

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26 TWEETABLE TIPS FOR AWARD-WINNING MARKETING Recognized for transforming our marketing strategy and implementing a best-in-class framework that utilizes marketing automation to engage buyers...

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PLAN, DO, CHECK, ACT: HOW TO OPTIMIZE YOUR CONTENT MARKETING One of my favorite philosophies that I use to guide my work is the practice of continuous improvement, or kaizen. The basis for thi...

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INFLUENCER INSIGHTS: MEDIA MOVES AND INTEL FOR MAY 16 Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those...

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PRICELINE.COM’S SURVEY BREAKS DOWN TRAVEL FOMO: WHO’S GOT IT, WHAT’S ON THE LINE AND WHERE WOULD THEY GO? Today’s customers favor what PR is best at delivering — informative, story-...

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SCRIPT WRITING TIPS TO GET STARTED WITH ONLINE VIDEO MARKETING A blank page is to a script writer what a blank canvas is to an artist. Each key stroke might compare to a brush stroke. Like a...

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6 TIPS FOR WRITING PRESS RELEASES PEOPLE CARE ABOUT If you’re like me, it doesn’t matter how many press releases you’ve written or how many templates or tricks you have to make the proce...

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INFLUENCER INSIGHTS: MEDIA MOVES AND INTEL FOR MAY 9 This week’s highlights include Tampa Bay Times’ purchase of the Tampa Tribune, a new executive editor at Tech Insider, and reviews of ...

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