At Cisco, sales reps use LinkedIn to build relationships with potential customers, inspire word of mouth, and earn trust. According to Jennifer Roberts , Cisco's Marketing Manager, it's helped th...
What’s more remarkable: An anniversary sale or a 20-foot wall of balloons that inflates portraits of people’s faces? That’s the idea behind Old Navy’s 20th anniversary campaign that broug...
http://wordofmouth.org/blog/video-how-old-navy-celebrated-their-fans-on-their-20th-birthday/
Like vanilla ice cream, popular stuff often gets a reputation for being boring, and as the top sedan in the U.S. for 13 years in a row, Camry was facing the same reputation problem. People saw bu...
http://wordofmouth.org/blog/video-how-toyota-turned-around-word-of-mouth-about-their-boring-camry/
Your customers are eager to share their opinions on anything and everything they buy. But sometimes, even though they’re talking about you, they’re not always talking to you. Sometimes, you h...
http://wordofmouth.org/blog/video-how-listening-to-their-customers-changes-eas-products/
Everyone knows that Instagram is all about visuals. So it’s a tough market for tech brands like Microsoft to compete in an industry flooded with beautiful products. Even more difficult: showing...
http://wordofmouth.org/blog/video-how-microsoft-tells-their-customers-stories-on-instagram/
Creating a repeatable word of mouth message takes keeping it simple — for any company, big or small. The more confusing your brand message looks, the harder it is for your customers to tell peo...
Lowe’s Vine videos usually feature at-home DIY projects that you can do without a trip to the store, like turning an empty milk jug into a watering can. Why share tips like these that might pre...
http://wordofmouth.org/blog/video-why-you-have-to-make-yourself-useful-to-your-customer/
One group of fans couldn’t be clearer about what they wanted Coca-Cola to do: Bring back their discontinued 90’s hit, Surge. In fact, these Surge fans didn’t just have a Facebook group for ...
http://wordofmouth.org/blog/video-how-coca-cola-turned-customer-feedback-into-a-sold-out-product/
You know that your employees are a big factor in why people trust your company. But did you know that people are twice as likely to buy your stuff if they’re recommended from an employee’s so...
In the past, Autodesk relied heavily on Facebook to make connections with their customers. So when the platform changed its policies, their ability to reach customers plummeted. To build back rel...
http://wordofmouth.org/blog/video-how-autodesk-earned-back-the-community-they-lost-to-facebook/