A couple of years ago, I wrote an article Increasing Your Earning Potential This Year, and I want to revisit that subject. To increase revenue for your small business is about being strategic in...
http://www.imperfectconcepts.com/2021/10/18/increase-revenue-small-business/
On Tuesday of last week, social media was a buzz because Facebook, Instagram, Whatsapp, and Oculus VR were down for over five-plus hours. Users frantically ran to Twitter and Tiktok for answers. ...
http://www.imperfectconcepts.com/2021/10/11/facebook-instagram-outage/
What do you do when SMS marketing, social media, and traditional marketing are not producing the results you want? If you’re one of my clients, we dig our heels in, invest in our existing custo...
http://www.imperfectconcepts.com/2021/10/05/word-of-mouth-strategy-for-business/
A couple of years ago, I wrote creating canned emails responses with the FAQ of your website. In recent months, I noticed an influx of emails from customers, and it made me think about how I ca...
http://www.imperfectconcepts.com/2021/09/27/canned-emails-business/
As social media users see their business pages being shadowbanned and numbers dipping, more and more are looking for alternatives to social media marketing. Over five years ago, you could still g...
http://www.imperfectconcepts.com/2021/09/20/alternatives-social-media-marketing/
Growing a business from the ground up takes a lot of work—nothing worse than putting in the work and not seeing the fruits of your labor. Understanding why your small business is not generating...
http://www.imperfectconcepts.com/2021/09/14/small-business-generate-sales/
Over the last decade, I have seen people run expense side hustles and call them businesses. You started your business not only because it was a passion but to make money. Too many small business ...
http://www.imperfectconcepts.com/2021/09/07/eight-strategies-increase-business/
Most days, people are limited in their scope when it comes to generating revenue for their business. For example, people think if you are a business consultant only way to make money is by workin...
http://www.imperfectconcepts.com/2021/09/02/create-multiple-revenue-streams/
A couple of years ago, I use to ask clients if they were ready for the “Oprah Effect” almost everyone wishes to be on her yearly must-have list, but few people are ready for that. Preparing y...
http://www.imperfectconcepts.com/2021/08/31/prepare-smallbusiness-viral/
Launching a business is all fun and games until you’re not receiving orders and wondering what’s wrong. For every client I work with, my main goal of the launch is two parts: a community supp...
http://www.imperfectconcepts.com/2021/07/29/fundamentals-landing-sales-first-day-business/
Looking back we can all agree that 2020 was a crazy year that no one saw coming, literally. I remember thinking of slogans such as; “Perfect Vision Year.” And I can say this was the year that...
http://www.imperfectconcepts.com/2021/07/27/intentional-goal-setting/
Alright, pull up your website, and let’s talk about keeping your customers on your website and decreasing your bounce rates. Yes, too many small businesses are putting their efforts into social...
http://www.imperfectconcepts.com/2021/07/22/keep-customers-on-website-longer/