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Equativ, the global independent ad tech company, has announced the appointment of Claude Spasevski as senior vice president (SVP) for its data and retail media division. Based in Paris, Claude Sp...

https://www.exchangewire.com/blog/2024/04/30/equativ-appoints-ex-amazon-exec-to-head-up-data-retail-media-offering/

IPG Mediabrands, the media holding company within Interpublic Group announced today (April 25th, 2024) a new, global partnership with Adelaide, the leader in attention-based media quality measure...

https://www.exchangewire.com/blog/2024/04/25/ipg-mediabrands-partnership-with-adelaide-activates-new-era-in-media-quality-management/

Social commerce is nearing a critical inflection point in Western markets, while continuing its rapid climb in APAC. We take a look at the growth trajectory of this new commerce channel, as well ...

https://www.exchangewire.com/blog/2024/04/24/click-and-collect-social-commerce-and-data/

On today’s news digest: The Cookieless Can has Been Kicked Again; Revolut Explores Monetising Customer Data; Amazon Launches New Grocery Delivery Subscription Plan In news that will surprise ...

https://www.exchangewire.com/blog/2024/04/24/revolut-explores-monetising-customer-data-amazon-launches-new-grocery-delivery-subscription-plan-uk-gov-launches-ai-advice-pilot/

LiveScore, the global sports media business and one of the world’s leading real-time sports updates and news providers, today (April 18th, 2024) announces the launch of its innovative Audience ...

https://www.exchangewire.com/blog/2024/04/18/livescore-partners-with-permutive-to-kick-off-new-audience-data-platform-ahead-of-euros-2024/

Digital Element, the global IP geolocation and audience insights leader, today (April 16th, 2024) announced that it has been selected as the winner of the “Data Solution of the Year for Market...

https://www.exchangewire.com/blog/2024/04/16/digital-element-named-data-solution-of-the-year-for-marketing-in-5th-annual-data-breakthrough-awards-programme/

Zeotap, the European enterprise customer data solutions provider, proudly announces the strategic appointment of Roland Smertnig as senior advisor and shareholder. With over 33 years of experienc...

https://www.exchangewire.com/blog/2024/04/10/roland-smertnig-joins-zeotap-as-senior-advisor-shareholder-bolstering-zeotaps-market-strategy-in-global-banking-sector/

On today’s news digest: Elon Musk Faces Brazil Supreme Court Inquiry; US Lawmakers Strike Deal on Data Privacy; Retail Sales Soar in Singapore Elon Musk is under scrutiny in Brazil as a Supre...

https://www.exchangewire.com/blog/2024/04/09/elon-musk-faces-brazil-supreme-court-inquiry-us-lawmakers-strike-deal-on-data-privacy-retail-sales-soar-in-singapore/

On today’s news digest: Cadent to Acquire AdTheorent; Microsoft to Separate Teams and Office Amid Antitrust Scrutiny; Google to Destroy Data to Settle Chrome Incognito Tracking Lawsuit   Ca...

https://www.exchangewire.com/blog/2024/04/03/cadent-to-acquire-adtheorent-microsoft-to-separate-teams-and-office-amid-antitrust-scrutiny-google-to-destroy-data-to-settle-chrome-incognito-tracking-lawsuit/

How do agencies maintain an effective balance between creativity and data-driven strategies? We hear from Emily Hart, digital director at AKA UK. The question of utilising both data and creativ...

https://www.exchangewire.com/blog/2024/03/19/striking-the-balance-agencies-mastery-of-creativity-and-data-driven-tactics/