As a web/ UX analyst I am involved in UX tests (card sorting, a/b tests, lab tests, user study) on a daily basis. WhichTestWon kindly asked me to present on this topic in what turned into a gre...
https://dominichurst.com/2015/04/07/3-ways-to-get-buy-in-to-ux-tests/
For those who attended my session at MeasureCamp (even those who didn’t) below is some of the good and bad experiences on buy-in to data-driven design from those in attendance. As mentioned o...
https://dominichurst.com/2015/03/17/getting-buy-in-from-senior-management-to-data-driven-design/