Learn how YouTube's ban on ad blockers will affect advertisers. Users aren't happy, but smart advertisers can use the change to their advantage. The post How YouTube’s Crack Down on Ad Blocke...
https://www.portent.com/blog/ppc/how-youtube-blocking-blockers-impacts-advertisers.htm
Google is replacing FID with Interaction to Next Paint (INP) as a primary Core Web Vitals metric. Understand how INP works and what it means for site owners. The post Interaction to Next Paint ...
https://www.portent.com/blog/design-dev/interaction-to-next-paint.htm
Learn more about GA4 engagement rate, industry benchmarks to compare your performance against, and our tips to optimize this metric. The post Study: Average GA4 Engagement Rates by Industry ap...
https://www.portent.com/blog/content/ga4-engagement-rates.htm
Discover actionable digital marketing strategies tailored for the moving and logistics industry in 2024. The post Expert Advice for Moving & Logistics Brands in 2024 appeared first on Portent ...
https://www.portent.com/blog/marketing-strategy/advice-for-moving-logistics-brands.htm
Unlock the power of ChatGPT for advanced data analysis with our comprehensive guide. We've even included screenshots. The post Guide: Using GPT for Digital Marketing Analytics (with examples) ...
https://www.portent.com/blog/analytics/using-gpt-for-digital-marketing-analytics.htm
Data-driven attribution is the default attribution model in Google Ads. Understand how and why to use it in your Google Ads campaign. The post Using Google Ads’ Data-Driven Attribution Model ...
https://www.portent.com/blog/ppc/data-driven-attribution-in-google-ads.htm
PPC marketing is a method of advertising online that allows marketers to pay for their ad placement only when their ad is clicked on by an online user. The post What is PPC? Pay-Per-Click Expla...
https://www.portent.com/blog/ppc/pay-per-click-explained.htm
Bidding on branded terms is an essential PPC strategy. Understand how your company can improve performance by bidding on your competitor’s branded terms. The post Why You Should Bid on Your C...
https://www.portent.com/blog/ppc/bid-on-competitors-branded-terms.htm
Discover how optimizing toward “final sale” data in Google Ads can improve your campaign’s conversion rate. The post Optimizing Toward “Final Sale” Data in Google Ads Improves Revenue...
https://www.portent.com/blog/ppc/using-final-sale-data-optimizes-conversions.htm
How often should your review what content or blog posts need updates to keep your first-page rankings? Read our user journey-based guide to discover the answer. The post How Often Should You Pe...
https://www.portent.com/blog/content/how-often-you-need-to-audit-content-to-stay-on-top.htm