Comments on: Making the Dashboard: UI/UX Decisions for Turning Audience Data into Insights

In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. The first is the … The post Google Removes Key Features From GA4 appeared first on...

https://www.parse.ly/google-removes-key-features-from-ga4/

In 2016, on average, 40% of external referrers to the Parse.ly network of sites found the content via Facebook, 35% … The post Lifestyle Audiences Live on Facebook, Technology Readers Still W...

https://www.parse.ly/facebook-google-news-topic-referrers/

In the dynamic and transformative landscape of digital marketing, staying ahead of the curve requires a deep understanding of the … The post Unveiling the Future of Marketing Technology: Insi...

https://www.parse.ly/insights-from-the-martech-trends-2023-report/

There’s a lot to unpack with the shift from Universal Analytics (UA) to Google Analytics 4 (GA4). While GA4 boasts … The post 3 Main Problems With GA4 and How to Avoid Them appeared first ...

https://www.parse.ly/ga4-problems/

There’s a new social media platform on the digital scene—Threads, brought to you by the creators of Instagram. If you’re … The post How to Track Traffic From Meta’s Threads appeared ...

https://www.parse.ly/track-traffic-meta-threads/

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are … The post Apple is Making Tracking Harder: What Parse.ly ...

https://www.parse.ly/apple-tracking/

In the lightning-paced world of digital media, viral content can be a game-changer. It has the potential to significantly boost … The post How to Predict Viral Content: The Power of Parse.ly�...

https://www.parse.ly/predict-viral-content/

Not all content gets distributed equally, and there’s a high chance you have some under-the-radar content that could perform very … The post Feature Announcement: Conversion Rate appeared ...

https://www.parse.ly/new-feature-conversion-rate/

In the digital content landscape, one strategy reigns supreme: omnichannel engagement. We’ve seen firsthand how powerful this approach is. But … The post 6 Ways to Optimize Omnichannel Enga...

https://www.parse.ly/optimize-omnichannel-engagement-analytics/

Since joining Parse.ly in 2011, I’ve heard tons of stories from journalists, audience developers, analysts, marketers, and product teams about … The post Content Analytics Shouldn’t Be Sc...

https://www.parse.ly/content-analytics-journalists/