InfoTruck

  Because it delivers no value to anyone: Readers, advertisers, or publishers.    

https://infotruck.wordpress.com/2016/03/09/why-traditional-web-advertising-doesnt-work-for-mobile-in-one-screenshot/

This is a 25 minute keynote address at a media conference, so make some popcorn. Some of it is a list of talking points to please Wall Street, but a lot of it is right on. A lot of what he says a...

https://infotruck.wordpress.com/2015/11/15/joe-ripp-on-how-time-inc-is-transforming-from-a-magazine-company-to-a-media-co/

When Gutenberg invented the printing press, he made the job of making books a lot easier. The Monk monopoly on bookmaking was over, so it sucked to be a monk. Fortunately, monks learned how to ma...

https://infotruck.wordpress.com/2015/01/06/why-the-web-made-editors-jobs-harder/

Nielsen’s App Playbook is a survey of almost 4,000 app users on both smartphone (~3,700) and tablet (~1,000). It set out to document usage behavior for mobile apps as opposed to mobile web use....

https://infotruck.wordpress.com/2014/12/30/app-users-are-fickle-bored-and-a-pretty-good-opportunity/

A couple of posts ago, I quoted an acquaintance of mine named Sean Griffey. Sean started Industry Dive, a mobile B2B media company in DC  a few years ago and they have been adding verticals late...

https://infotruck.wordpress.com/2014/11/25/another-digital-disrupter-taking-aim-at-print/

This article: A Digital Transformation for Science: Columbia Journalism Review, illustrates a couple of important aspects of the digital-first movement in magazine-land. Individual contributors: ...

https://infotruck.wordpress.com/2014/11/18/digital-dilemmas/

I hate email almost as much as I love it. What bothers me most about email how much it can hijack the productivity of a team. One of my favorite podcasts, Manager Tools, has a lot of great podca...

https://infotruck.wordpress.com/2014/11/16/how-to-do-more-with-less-ignore-your-email/

Newsletters are a fantastic way to connect with your digital audience. They are like the magazine of the digital world (Digital magazines are NOT the magazine of the digital world, but that’s a...

https://infotruck.wordpress.com/2014/11/11/top-ten-reasons-to-eliminate-images-from-email-newsletters/

Here’s an excerpt from a letter I wrote to a publishing buddy of mine. It is about how media companies can dig their way out of the hole they find themselves in: print revenue is still down, di...

https://infotruck.wordpress.com/2014/11/04/how-to-dig-out-of-the-digital-hole/

Dan’s efficiency tip of the : As a professional, it is your responsibility to find ways to cut time from everyday tasks. If it takes you an hour to do something, figure out how to do it in 55 m...

https://infotruck.wordpress.com/2014/10/23/efficiency-tip-do-more-with-less/