Your e-commerce business is full speed ahead. But that’s not good enough. You’ve been tasked with higher and higher growth expectations. And now you have even more at stake. You are likely sp...
https://www.sli-systems.com/blog/improve-ecommerce-conversion-rate.html
E-commerce merchandising has one goal in mind – connect shoppers with the right product so that they “Add to Cart” fast. Merchandise well and you’ll increase conversion rates and boost yo...
https://www.sli-systems.com/blog/ecommerce-merchandising-guide.html
As we discussed last week, the purpose of refinements is to allow shoppers to find what they are looking for more quickly. By indicating specific characteristics to narrow down the number of opti...
https://www.sli-systems.com/blog/refining-your-site-navigation-part-2.html
Refinements allow visitors to quickly narrow down their product selections as they travel through your site. This is one of the best ways (aside from using the search box) that visitors express t...
https://www.sli-systems.com/blog/refining-your-site-navigation-part-1.html
In my last blog regarding usability, I detailed some of the design features and functionality that make eCommerce user-friendly for an older demographic. The important features to optimize site s...
https://www.sli-systems.com/blog/what-do-young-consumers-want-from-ecommerce.html
Is there anything people won’t buy online these days? Sofas and even major appliances now have their place in the e-commerce universe, which raises the bar for online businesses that need to se...
https://www.sli-systems.com/blog/best-practices-for-diy-and-home-goods-ecommerce.html
We may be halfway through the last day of the exhibit hall at the World’s Largest eCommerce Event, but there’s a lot yet to see and learn today for those at IRCE 2013, the Internet Retailer C...
https://www.sli-systems.com/blog/advice-for-ecommerce-success-live-from-irce.html
Guest Post by Sasha Butkovich of Ecommerce Outtakes There are plenty of potential errors to be made in ecommerce navigation, and you’ve probably seen them all at one point or another in your ow...
https://www.sli-systems.com/blog/3-ecommerce-navigation-errors-to-avoid-2.html
If there is one key takeaway from the Internet Retailer Web Design and Usability Conference, it’s that eCommerce sites must be responsive to the increased sophistication of customers by offerin...
We talk a lot in this blog about ways to get more business value from site search. Today, I’d like to talk about the importance of navigation, and more specifically the navigation pages in deli...
While Henry Ford was great at making cars, he clearly missed a key opportunity to delight his customers when he said, “People can have the Model T in any color – so long as it’s black.” F...
https://www.sli-systems.com/blog/colorize-your-search-to-delight-your-customers.html
One of the most effective paths to growth for an online retailer is expanding the product line. The bigger your catalog, the better chance you’ll be able to attract customers to your store. �...
https://www.sli-systems.com/blog/site-navigation-gone-wild-how-to-get-it-under-control.html
Over the past several weeks we’ve shared with you some of the advice provided in our downloadable “Big Book of Navigation Tips.” Perhaps one of the key take-aways in the Big Book is that yo...
https://www.sli-systems.com/blog/when-it-comes-to-navigation-always-find-ways-to-improve.html
Most likely there is an increase in the percentage of visitors who access your site from a mobile device – whether to research products they may buy later (on their PC or in the store), or to m...
https://www.sli-systems.com/blog/navigation-tips-for-mobile-devices.html
Just like in a physical store, it’s important to merchandise your navigation pages with information about what products are on sale, the promotions you’re running, what items are marked for c...
https://www.sli-systems.com/blog/merchandise-navigation-pages-for-more-click-throughs.html
When approaching navigation it’s important to remember that search engine spiders are a key audience. Google, Bing and other search engines analyze site navigation structures as they crawl your...
https://www.sli-systems.com/blog/improve-seo-with-simple-tweaks-in-navigation.html
Refinements are an important part of navigation, as they help narrow a broad category so visitors get to items they’re looking for more quickly – and also help them get to particular items to...
Our latest e-book – “The Big Book of Navigation Tips” – is now available for download from our website. We crafted the tips, taken from our many years of experience in guiding clients in ...
The busy holiday shopping season is already underway – but it’s not too late to make small improvements that will make it easier for shoppers to find their way around on your site, as well as...
This week we launched our Learning Navigation service. This is a natural extension to our Learning Search service. Learning Navigation makes it easier for your visitors to find what they’re l...