Aim for one to four keywords around a single topic per page. Learn our simple formula to estimate how many keywords we’ll track for your website. The post How Many Keywords Should You Track f...
https://www.portent.com/blog/seo/how-many-keywords-should-you-be-tracking.htm
Unlock the secrets of effective SEO implementation with our comprehensive guide, covering everything you need to know about noindex and nofollow strategies. The post noindex and nofollow: Compr...
https://www.portent.com/blog/seo/noindex-and-nofollow-comprehensive-seo-implementation-guide.htm
Learn how to improve your international SEO strategy by correctly implementing hreflang and canonical tags together. The post How to Implement Hreflang & Canonical Tags Correctly appeared firs...
https://www.portent.com/blog/seo/implement-hreflang-canonical-tags-correctly.htm
Google’s recent updates neutered FAQ results in SERPs. We take a before and after look to see the effects of these changes. The post Study: Google Update Decreases Search Result FAQs By 37% ...
https://www.portent.com/blog/content/study-google-update-decreases-search-result-faqs.htm
How is AI going to change local SEO and GBP? New Google features like SGE and Perspectives mean things will be different but also the same. The post Local Search Isn’t Dying, But It Is Changi...
AI content tools like ChatGPT will make some digital marketing tasks easier, but they will increase the minimum effort required to rank on the first page. The post AI Chatbots Make Organic Sear...
https://www.portent.com/blog/seo/ai-chatbots-make-organic-search-marketing-harder.htm
SEO tools can't measure organic traffic precisely. But that doesn't mean the data is useless. Learn how to use them to gain useful insights. The post How SEO Tools Estimate Organic Traffic and ...
https://www.portent.com/blog/seo/how-seo-tools-estimate-organic-traffic.htm
On-page SEO is the gateway to getting your content in front of customers. Learn why on-page SEO is important, and the ranking factors to consider. The post On-Page SEO Guide: How to Optimize La...
Google hires quality raters to evaluate their search results using these guidelines. Learn what these guidelines are and why they are helpful for SEO. The post Google’s Search Quality Evaluat...
https://www.portent.com/blog/seo/googles-search-quality-evaluator-guidelines-for-seo.htm
Learn why Experience, Expertise, Authority, Trust (E-E-A-T) is important for SEOs. In this guide, you’ll find out how to apply it. The post What Is Google’s E-E-A-T & Why Is It Important fo...
https://www.portent.com/blog/seo/what-is-googles-e-a-t-why-is-it-important-for-seo.htm