After helping hundreds of marketing agencies with their reporting processes, I’ve seen a recurring theme. Reporting isn’t too fun. It’s as fun as taxes. It’s as fun as spreadsheets. It�...
We recently realized we had access to a landfill of valuable on-page SEO data, so we started digging. We then released our study analyzing on-page SEO issues. On-Page SEO is the code and words wi...
How would your relationship with clients change if you stopped reporting on stacks and stacks of data and only reported on what mattered? What if you made a marketing report that only had one pag...
Have your Black Friday or Cyber Monday sale all ready to go? In the midst of all the brainstorming, research, creating content, timing, and logistics… don’t forget about reporting. Make sure...
https://raventools.com/blog/track-black-friday-and-cyber-monday-sales/
No corner of the Internet advances faster than social media. Your Facebook photos could start reaching half the people they once did. Your Twitter favorites could turn into likes overnight. ...
We didn't have a solid answer before we ran some numbers for our 2015 study about on-page SEO issues. Thousands of marketers use Site Auditor to find duplicate content and other SEO issues. Here'...
How often do you hear someone making fun of their clients? It irks me. I don’t hear it every day, but I do hear it. Usually, it’s related to a client not understanding some technology. I’l...
It can be hard to explain what SEO is, let alone articulate exactly how one becomes a great SEO. It requires knowing who to trust, creating strategies that work for unique clients, mastering SEO...
https://raventools.com/blog/how-to-become-an-seo-40-experts-reveal-their-best-advice/
Sometimes a prospect’s website needs a lot of work and it’s obvious. So how do you break the news without being harsh? Some prospects know they are behind the times while others don’t. So ...
https://raventools.com/blog/how-to-tell-prospects-their-website-is-terrible/
Page speed had always been a huge deal, even before Google dropped the Mobilegeddon bomb, the unofficial name for Google’s latest algorithm change that gives a slight edge in rankings to mobi...