Hi Jim, Great piece and some interesting comments. I totally agree with your main thrust when you write: "Alternatively, folks who honestly (read: using the scientific method) want to find this �...
https://blog.jimnovo.com/2011/10/12/missing-social-media-value/#comment-251029
Jeff - Yes, Tim seems to have answers to questions he has not asked... Similarly, I'm really asking, what is the specific hypothesis behind social measurement? Because without a hypothesis you ca...
https://blog.jimnovo.com/2011/10/12/missing-social-media-value/#comment-247411
Oh, no, Jim I'm pretty sure Tim is in violent disagreement with guys like you and I :) Tim's argument is based/founded in advertising constructs. That is: We don't need to understand, we need to ...
https://blog.jimnovo.com/2011/10/12/missing-social-media-value/#comment-247194
Tim, trying to understand your message. If what you are saying is social media does not create enough new awareness to justify the expense of measuring it for that purpose, I believe we are in ag...
https://blog.jimnovo.com/2011/10/12/missing-social-media-value/#comment-247141
Interesting thoughts with which I don't agree! It doesn't matter how science works. I recalled the situation with "cold fusion". Science couldn't explain it, and that is why we're losing the oppo...
https://blog.jimnovo.com/2011/10/12/missing-social-media-value/#comment-247110
Thank you very much for your answer! It's healthy for analysts like me to listen to a different voice like yours. Benoit
https://blog.jimnovo.com/2011/10/12/missing-social-media-value/#comment-246971
Hi Benoit - Sure, I think Likes can be a leading indicator of awareness, that was my theory. So tracking Likes is a fine and dutiful sport. Do Likes create value is another question. Many analyst...
https://blog.jimnovo.com/2011/10/12/missing-social-media-value/#comment-246963
Hello, I really like this post! Yes, “Likes” are affirmations of awareness, therefore they are an indicator of the performance of the other marketing actions. But Facebook friends may discove...
https://blog.jimnovo.com/2011/10/12/missing-social-media-value/#comment-246948
i dont think the internet is making marketing managers stupid, per se. just maybe making it alot easier to be confused, and therefore look pretty stupid. i think theres a fine difference
https://blog.jimnovo.com/2009/02/27/marketing-richter-scale/#comment-192267
Michael, that's fantastic, thanks so much for the considered reply. I take it the above rules out the "no tools available to do this" excuse...and in the same breath, to be fair, say Omniture is ...
https://blog.jimnovo.com/2011/03/11/all-talk-no-measure/#comment-180936
Hi, Jim, I totally agree - in fact, I agree, because I work with my clients to do precisely the analytics you describe, in datasets like you describe. One of my breakouts at the recent Adobe Omni...
https://blog.jimnovo.com/2011/03/11/all-talk-no-measure/#comment-180918
I wonder if we could find out how resistant the average web analyst is to the hype cycle? It's great that people can learn a bunch of WA online by reading blogs and so forth, but... A ton of misi...
https://blog.jimnovo.com/2011/03/08/but-what-is-an-impression-worth/#comment-174803
Hi Chris, I think your point is directly in line with what I'm talking about. Put a different way, I wonder why are marketing person would not want to take credit for at least part of the future ...
https://blog.jimnovo.com/2011/03/11/all-talk-no-measure/#comment-174800
Another fantastic post. If I hear one more person talk about banner view-through stats obtained without a control group, I am gonna scream. I can't understand how this methodology got any tractio...
https://blog.jimnovo.com/2011/03/08/but-what-is-an-impression-worth/#comment-171994
Great post! Totally agree. We did an analysis for a highly-considered purchase site that ended up with profiles for several kinds of visits, sequenced as visitors got further into the process. Wh...
https://blog.jimnovo.com/2011/03/11/all-talk-no-measure/#comment-171992
Good points. I'm not looking for a miracle, 360 degree view, etc. More like hacks that tell the customer story. Example: PPC campaign code: high conversion rate vs. low conversion rate: how do th...
https://blog.jimnovo.com/2011/03/11/all-talk-no-measure/#comment-171661
You're highlighting an important point. In my mind, there's an activity stream, which on the website is largely anonymous non-PII data. We attempt to get at identity level data using the HTTP Coo...
https://blog.jimnovo.com/2011/03/11/all-talk-no-measure/#comment-171634
Hi Jim, You are dead on as usual. It is about Customer States. Regardless of the segment, regardless of the brand messaging schedule, the consumer must in a state where they will be receptive to ...
https://blog.jimnovo.com/2007/11/25/behavioral-messaging/#comment-171247
*** We're asking the wrong questions *** But with good reason. We're mass marketers. Well, at least we're willing to follow "social media gurus" who are. Let's hear from KD Paine and David Meerma...
https://blog.jimnovo.com/2011/03/08/but-what-is-an-impression-worth/#comment-170423
Oh, one other thing I should mention. I like the idea of coupons not necessarily to boost conversions, but also to boost average order value. To go back to the $50 product with a $25 cost. If I s...
https://blog.jimnovo.com/2010/12/17/when-does-a-visitor-need-a-coupon/#comment-143558