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This week on The Stack: TikTok Lite App Which Pays Users to Watch Videos Under EU Scrutiny; Taylor Swift Back On TikTok; UK Drafting AI Regulations  TikTok made waves in this week’s digest n...

https://www.exchangewire.com/blog/2024/04/19/tiktok-lite-app-which-pays-users-to-watch-videos-under-eu-scrutiny-taylor-swift-back-on-tiktok/

LiveScore, the global sports media business and one of the world’s leading real-time sports updates and news providers, today (April 18th, 2024) announces the launch of its innovative Audience ...

https://www.exchangewire.com/blog/2024/04/18/livescore-partners-with-permutive-to-kick-off-new-audience-data-platform-ahead-of-euros-2024/

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (April 18th, 2024) announced a partnership with Virgin Media, one of the UK's ...

https://www.exchangewire.com/blog/2024/04/18/virgin-media-partners-with-pubmatic-to-scale-fast-advertising-in-the-uk/

Despite a decrease in main media advertising, budget growth remained strong in Q1 2024. The industry outlook is positive, according to the latest IPA Bellwether Report. We asked experts from acro...

https://www.exchangewire.com/blog/2024/04/18/ipa-bellwether-q1-2024-budget-growth-remains-strong/

AlgoriX, an independent global media and technology company providing top-tier advertising technology solutions to publishers and advertisers, has promoted Frederic Liow as its new chief revenue ...

https://www.exchangewire.com/blog/2024/04/18/algorix-announces-frederic-liows-promotion-to-chief-revenue-operations-officer/

In this interview we caught up with Guillaume Grimbert, CEO and co-founder of Greenbids, to discuss the state of sustainability in the programmatic landscape. Guillaume expands on how programmati...

https://www.exchangewire.com/blog/2024/04/18/greenbids-guillaume-grimbert-on-the-state-of-sustainability-in-programmatic/

Yahoo is proud to announce the 30 outstanding emerging leaders who have been chosen from more than 200 entries to participate in the Yahoo Academy 2024 programme.  Now in its 13th year, the Ya...

https://www.exchangewire.com/blog/2024/04/18/yahoo-academy-announces-class-of-2024/

IPG Mediabrands and Zefr announce first-in-kind agency partnership designed to tackle misinformation and enhance brand safety and suitability for online campaigns. Backed by extensive research da...

https://www.exchangewire.com/blog/2024/04/18/zefr-ipg-mediabrands-launch-partnership-to-combat-misinformation/

On today’s news digest: Disney+ to Introduce Always-On Channels; TikTok’s New Rewards App Under Scrutiny; X to Comply With Brazil Supreme Court Rulings  In a move which makes us feel like ...

https://www.exchangewire.com/blog/2024/04/18/disney-to-introduce-always-on-channels-tiktoks-new-rewards-app-under-scrutiny-x-to-comply-with-brazil-supreme-court-rulings/

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (April 17th, 2024) announced the promotion of Mitchell Greenway to managing director, APAC. In his ...

https://www.exchangewire.com/blog/2024/04/17/openx-promotes-mitchell-greenway-to-managing-director-apac/