Stephan Gans wants to embed real-time, data-rich insights into PepsiCo's decision-making processes. As the food-and-beverage giant's Chief Consumer Insights and Analytics Officer, he's building a...
Tom Ehrenfeld reviews Direct: The Rise of the Middleman Economy and the Power of Going to the Source, by Kathryn Judge, and discusses the nascent threat that, she argues, middlemen play in today'...
If you think advertising, with its legacy of catchy jingles and 30-second spots, is headed for oblivion, you're not paying attention, says s+b's Daniel Gross. Emerging digital environments porten...
https://www.strategy-business.com/blog/Its-an-ad-ad-ad-ad-world?rssid=consumer-and-retail&gko=e041d
Retailers and consumer goods companies face different challenges as they move "beyond digital" to serve their customers. Retailers in particular have a lot of consumer data, and now they must det...
In this Inside the Mind of the CEO Interview, Wendy Clark, chief executive of the global marketing and advertising network Dentsu International, discusses her pursuit of transformation, growth, a...
In this Inside the Mind of the CEO interview, Annikka Hurme, chief executive of the Finland-based dairy and food company Valio, explains how her organization is pursuing innovation to compete in ...
Thai Union CEO Thiraphong Chansiri speaks to s+b about his approach to growth and innovation amid economic uncertainty, and how his company is prioritizing sustainable fishing practices.
In this Inside the Mind of the CEO interview, Nisaba Godrej, executive chairperson of Godrej Consumer Products Limited, discusses the challenges and opportunities involved in catering to the evol...
Classic pop song catalogs are providing a new means of value creation for the entertainment and media industry, as the hits of old are in demand for streaming services and product and TV-producti...
Daniel Akst reviews High Wages, Dorothy Whipple's irresistibly shrewd novel of business and love. First published in 1930 in Britain, it's about a plucky young woman who succeeds in the clothing ...
James Surowiecki finds Oliver Burkeman's Four Thousand Weeks to be the most compelling book about consumer behavior of 2021. It highlights the futility of trying to manage our time so that we nev...
Taking tangible actions that support consumers can move your organization from customer-centricity to customer advocacy and promote growth.
Mike Jakeman reviews Arriving Today, by Christopher Mims, a study of the global logistics industry.
https://www.strategy-business.com/article/Delivering-the-goods?rssid=consumer-and-retail&gko=f4401
In this Inside the Mind of the CEO interview, Jim DeCicco, chief executive of Super Coffee, discusses how he and his brothers built their startup ready-to-drink coffee company from a dorm room ve...
Implementing proper checks and balances throughout your company's innovation process can help you avoid traps and create long-term growth.
In this Inside the Mind of the CEO interview, David Taylor, chief executive of Procter & Gamble, discusses how the company is maintaining its competitive advantage and creating value while identi...
During the pandemic, consumers have become more sensitive to the environmental impact of their shopping decisions, and consumer companies are responding.
Applying the principles of B2C rewards programs to B2B customers can reap long-term benefits.
When companies conflate customer service and customer experience or put too much emphasis on extraordinary efforts to satisfy customers, they sell both customers and employees short. That's why i...
Gamifying work and adding competitions to spur performance can have quantifiable negative consequences, a new study finds. Managers need to understand what motivates their teams before forcing th...
Clarins Group's organizational experiment during the pandemic demonstrates how large companies can embrace and embed agility. Company leaders should start by understanding what agility is and bui...
In the digital marketing industry, only about 25 cents of every dollar spent results in the placement of an ad seen by a human. Derek Baker, Ravi Patel, and Alison Lisnow of PwC suggest that chie...
Cyborgs -- people whose abilities have been augmented by technology -- are already becoming part of the consumer experience. This latest research suggests consumers will be put off if companies d...
In this Inside the Mind of the CEO interview, Andy Mooney, chief executive of Fender Musical Instruments Corporation, explains how the company is connecting with customers during the pandemic, ea...
COVID-19 has highlighted the importance of keeping patients, families, and caregivers informed and connected, and of valuing them as co-creators in building the future of healthcare delivery.
Service industry missteps are inevitable, but not all are created equal. The authors of this new study find that the buildup of "microfailures" -- annoying occurrences that consumers don't report...
For the leaders who were in COVID-19-response mode throughout 2020, it's time to stop winging it and make a flight plan. Here are four actions companies can take to help improve customer experien...
COVID-19 has ushered in an era in sports watching that will be more interactive and creative in blending real-life and virtual experiences.
A new model for predicting the speed at which a novel technology will disrupt an old one -- think of VCRs being challenged by digital streaming -- can help companies decide when to introduce prod...
To deliver great customer experience at scale, leaders should start by reexamining their underutilized assets and thinking creatively about how they define and sustain their customer relationship...