thanks Tom honored to be on this journey with you!
https://marketoonist.com/2023/12/permission-marketing.html#comment-995938
Many congratulations and thank you for being out there and capturing ideas succinctly and humorously, so well!
https://marketoonist.com/2022/10/evolution.html#comment-987305
Congratulations. I love to get my marketoon in my inbox. Thank you!
https://marketoonist.com/2022/10/evolution.html#comment-987290
Congratulations Tom! I remember your early cartoons, and have enjoyed so many of your humorous insights over the years. Here's to another decade or two of giving us all the Monday funnies of mark...
https://marketoonist.com/2022/10/evolution.html#comment-987235
Congratulations on 20 years!
https://marketoonist.com/2022/10/evolution.html#comment-987223
If the only justification for lower price is competitive pressure, then it may be a race to the bottom. However, business history is full of examples of businesses changing the model for greater ...
https://marketoonist.com/2019/12/holiday-deal-creep.html#comment-914214
The greatest danger in a race to the bottom is that you might win! Price discounting is the killer of brands, and with it, the capacity to innovate and build commercial sustainability.
https://marketoonist.com/2019/12/holiday-deal-creep.html#comment-914088
The consumer wins...but only temporarily. As companies go out of business, move manufacturing offshore, stop offering the product or service, the market changes to a more monopolistic one, then p...
https://marketoonist.com/2019/12/holiday-deal-creep.html#comment-914075
'Trust' is a word used way too loosely, and way too often, with the result that someone says 'trust me' and you run for the hills. Trust is earned by performance, over a long period, it can never...
https://marketoonist.com/2019/11/brand-trust.html#comment-913632
"Citing a Salesforce study, she said, “54% of customers don’t think companies operate with their best interests in mind.” When, in the history of commerce, has any business entity acted wit...
https://marketoonist.com/2019/11/brand-trust.html#comment-913614