On today’s news digest: Disney Teams Up with Google's Display & Video 360 and The Trade Desk to Expand its Real-Time Ad Exchange; EU to Introduce Election Disinformation Legislation; Google Fin...
Appodeal is a growth platform that transcends ad mediation to empower mobile app publishers to help mobile game publishers maximise monetisation efforts. The partnership between Appodeal and AppH...
AdInMo, the mobile in-game advertising platform has added audio and rewarded formats to its tech stack so that publishers and advertisers can now reach and monetise players with even more formats...
French start-up, Nexx360, has launched in the UK to provide publishers with a wide range of benefits. Its server-side approach to programmatic advertising technology helps publishers to increase ...
At a live event held on the 24th of January 2024, French advertising technology company Opti Digital presented its barometer showing eCPM fluctuations in 2023 across Western Europe. This study, w...
Scott Messer, founder of Messer Media, delves into the pivotal role of Curation Houses in digital advertising, explaining how curation can help bridge the gap between publishers and advertisers w...
https://www.exchangewire.com/blog/2024/02/21/the-rise-of-the-curation-house/
SmartyAds today(February 19th, 2023), announces the separation of its white-label solutions department into a separate technology provider brand, Teqblaze. Teqblaze has officially branched out fr...
Clinch, the leader in dynamic ad serving and personalisation, announced today (February 8th, 2024) the ability to extend its award-winning workflow automation and omnichannel creative personalisa...
On today’s ExchangeWire digest: Amazon Strikes Deal with Largest UK Publisher; Google Must Address Competition Concerns with Cookie Deprecation; Low Growth for UK Retail Sector In the midst o...
Oraki, an innovative leader in the ad tech sector, today (February 1st, 2024) announced its distinguished position as one of only three Google Ad Manager 360 partners in EMEA. Representing ...
https://www.exchangewire.com/blog/2024/02/01/oraki-pioneering-a-new-paradigm-in-emeas-ad-tech/