Metal Potential

Oatly: “Coffee Reminder” My pal @Faris spotted these. Smart use of media. Narrative and fun. Analog media becomes social media. Metal Potential? Silver.

https://metalpotential.tumblr.com/post/167725864903

BROOKS BROTHERS “@MIKEMELIA” Leave it to the folks who clothed Abraham Lincoln to do one of the smartest fashion campaigns of the year. Best use of an influencer. Love the wit and charm. A...

https://metalpotential.tumblr.com/post/166982578928

Jigsaw: “♥️immigration” This poster says all the right stuff, in the right way, at the right time. Metal Potential? Gold.

https://metalpotential.tumblr.com/post/166438235108

YouTube : Audi: “Clowns” Ok, every carmaker tries to explain their technology. They can go home now. Audi just did it for them. Metal Potential: Gold.

https://metalpotential.tumblr.com/post/165966990898

Diesel : Diesel: “Go With The Flaw” How’d this do in copy testing? Yeah, exactly. All guts and heart on this one. Love it. Metal Potential? Gold.

https://metalpotential.tumblr.com/post/165294997458

YouTube : Brahma: “Respect the Hangout” It’s tough to do a great beer ad. This one is timely. A hair long, but overall a fun watch. I do love the BrAHHHma mnemonic. Metal Potential? S...

https://metalpotential.tumblr.com/post/164059706648

Bjorn Borg: “Open” Don’t build walls. Build nets. Nice way to play with the political landscape to show how sports brings us together. And it’s from Bjorn Borg. The man who invented ten...

https://metalpotential.tumblr.com/post/162907628298

PublicMobile: “Billboard” Fun, smart, well-written. I love how the brand demonstrates its promise to save customers money in the way it uses media. Metal Potential? Gold.

https://metalpotential.tumblr.com/post/162699434818

Samsung: “Ostrich” Best film showing the magic of VR I’ve seen to date. Metal Potential? Gold.

https://metalpotential.tumblr.com/post/161660654698

Latam Airlines: “Entertainment” Nice print, poster, post idea. Metal Potential? Bronze.

https://metalpotential.tumblr.com/post/161238341718

David Lynch Foundation: “Sounds” Smart idea to raise awareness for post traumatic stress disorder. Metal Potential? Silver.

https://metalpotential.tumblr.com/post/161236982263

Lacoste: “Timeless” A boy and girl’s quest. Reminds me of some Levi’s work a generation ago – in a good way. Metal Potential? Silver-Gold.

https://metalpotential.tumblr.com/post/161236908608

NIKE: “BREAKING2″ This isn’t a fancy film that will win everything – it’s the idea that will win the hearts of minds of juries everywhere. The quest to break the 2-hour barrier in ma...

https://metalpotential.tumblr.com/post/160442149478

Dove: “All Shapes Packaging” Another day, another great Dove idea. Here they amplify their beauty comes in all shapes and sizes messaging with packaging that comes in all shapes and sizes...

https://metalpotential.tumblr.com/post/160330854148

Heineken: “World’s Apart” Just when I thought I was over the whole “social experiment” thing along comes this. Nicely done. Metal Potential? Gold.

https://metalpotential.tumblr.com/post/160296562138

The Friars: “Event Poster” So relevant and charming. Metal Potential? Gold.

https://metalpotential.tumblr.com/post/160242353938

JOHNSONVILLE: “RUBEN & THE RECEDERS” Fun execution from a fun and smart campaign.  Metal Potential? Bronze

https://metalpotential.tumblr.com/post/159489099943

This Spiritual Surf Film Is From a Company Aspiring to Be the 'World's First Great African Brand' : MAMI WATA: “WOZA” Yowza.  Metal Potential? Silver. 

https://metalpotential.tumblr.com/post/159489015843

MLB: “PONLE ACENTO” Put the accent on terrific. I love this idea. Wonderful and smart.  Metal Potential? Gold. 

https://metalpotential.tumblr.com/post/159488490058

Emerald Nuts: "Yes Good" : Emerald Nuts: “Yes Good” This is wonderful. Great spot. Great spoof (and potential showcasing) of an integrated comms plan. And yes, great tagline. Metal Pote...

https://metalpotential.tumblr.com/post/158994798023