Obstacles, Observations and Opinions of an Automotive Internet Sales & Marketing Manager
https://forum.dealerrefresh.com/third-party-marketplace-battle-unfolding-legacy-vs-startups/
Imagine you walk into your neighborhood hardware store – let’s call it Joe’s Hardware and Lumber. Joe’s has been around for decades – family owned, involved in local charity, and a bran...
https://forum.dealerrefresh.com/drop-hammer-3rd-party-listings/
Why Can’t Your Classifieds Site Perform Like CarGurus? To be clear: CarGurus (NASDAQ: CARG) is not perfect. In fact, dealers have plenty of legitimate issues with the company (I’ll detail a c...
https://forum.dealerrefresh.com/cant-classifieds-site-perform-like-cargurus/
Automotive dealerships are no longer competing with other dealerships to win customers in the digital world. The real competition is coming from sites outside automotive such as Amazon, Netflix, ...
https://forum.dealerrefresh.com/automotive-can-get-personal-machine-learning/
Dealerships build customer relationships one review at a time. About 80 percent of shoppers use online car reviews and car dealership reviews to inform their purchase. But what motivates a custom...
https://forum.dealerrefresh.com/heres-car-shoppers-love-despise-dealerships/
Let’s talk about friction. Friction doesn’t just play a critical role in physics. Removing friction from the automotive shopper’s journey is the key to automotive dealerships prospering in ...
https://forum.dealerrefresh.com/automotive-marketplace-pass-friction-test/
I’m Tired of Hearing That Car Dealers are ‘So Behind the Rest of the World!’ It seems everywhere you turn in automotive you hear how behind dealers are compared to every other industry when...
https://forum.dealerrefresh.com/im-tired-hearing-car-dealers-behind-rest-world/
CHICAGO, September 12th, 2017 – Cars.com is announcing its latest car shopping feature, Salesperson Connect, which helps connect dealership salespeople directly to in-market shoppers before v...
Despite changing consumer behavior patterns, many if not most dealers continue to evaluate third parties only on “hard lead” measures and discount others forms of influenced purchase behavior...
https://forum.dealerrefresh.com/simplifying-attribution-propel-efficiencies-profits/
For the past three years, Google’s Zero Moment of Truth has been a pillar of the automotive industry. Wedged into nearly ever conference workshop and lauded by trainers, vendors and dealers ali...
https://forum.dealerrefresh.com/reconsider-zero-moment-of-truth/