Jim MacLeod » Jim MacLeod

“Make it simple. Make it memorable. Make it inviting to look at.” – Leo Burnett Definition and importance of visual marketing in the digital era Long ago, when marketing lived in the domain...

https://jimmacleod.com/marketing/the-essence-of-visual-marketing/

Interested in growing your social following? Of course you are. A bigger following helps you get your message out there. Here are three things you should do every time you’re on social media. I...

https://jimmacleod.com/marketing/3-steps-for-social-success/

This is the billion-dollar question these days. Companies are working to outmaneuver Google to take part of its dominant market share. 6-12 months from now the landscape could look very different...

https://jimmacleod.com/marketing/how-will-ai-impact-search/

As YouTube shifts from social graphs to interest graphs, it’s more important to make content that gets views rather than focus on subscriber counts. Each week I gather the best takeaways from a...

https://jimmacleod.com/marketing/the-new-rules-of-youtube/

Each week I gather the best takeaways from a recent marketing podcast and I compile them into an easy-to-understand infographic. If you want to consume an hour of podcast information in 90 second...

https://jimmacleod.com/marketing/micro-niche-marketing-the-benefits-of-targeting-a-highly-specific-audience/

I finally get to showcase my all-time favorite podcast: This Old Marketing! For years, I’ve been listening to Joe Pulizzi and Robert Rose break down the latest marketing news. But news art...

https://jimmacleod.com/marketing/ten-steps-for-building-an-audience/

First, a word from this week’s sponsor, Reletter. Newsletter readership is growing fast. Unlock a treasure trove of opportunities to get featured and grow your brand with Reletter. Search for...

https://jimmacleod.com/marketing/go-green-recycle-your-content/

First, a word from this week’s sponsor, Reletter. Newsletter readership is growing fast. Unlock a treasure trove of opportunities to get featured and grow your brand with Reletter. Search for...

https://jimmacleod.com/marketing/storytelling-with-data/

First, a word from this week’s sponsor, Reletter. Newsletter readership is growing fast. Unlock a treasure trove of opportunities to get featured and grow your brand with Reletter. Search for...

https://jimmacleod.com/marketing/marketing-doesnt-own-the-4ps/

First, a word from this week’s sponsor, Reletter. Newsletter readership is growing fast. Unlock a treasure trove of opportunities to get featured and grow your brand with Reletter. Search for...

https://jimmacleod.com/marketing/as-trust-declines-community-is-the-future/