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nnaweb.org Industry Research

The National Newspaper Association monitors, evaluates and analyzes trends affecting the community newspaper industry through various forms of research. The Community Newspaper Readership Survey is conducted in partnership with the Center for Advanced Social Research [http://rji.missouri.edu/casr/] (CASR) of the Reynolds Journalism Institute [http://rji.missouri.edu/] (RJI) at the Missouri School of Journalism [http://journalism.missouri.edu/]. The NNA Membership Survey was conducted by Belden Associates. In partnership with the National Center for Community Media [http://huckboyd.jmc.ksu.edu/] (NCCM). The Huck Boyd National Center for Community Media is at Kansas State University's A.Q. Miller School of Journalism and Mass Communications. It, along with NNA, presents 12 research papers each year at the Huck Boyd Symposium during NNA’s annual convention and trade show. NNA has also partnered at various times with Pulse Research for market research. Some of the highlights of NNA’s research [http://nnaweb.org/about-nna?articleCategory=community-facts-figures] can be found in the About Community Newspapers section of this website. NNA often creates house ads, promotions and presentation materials from its research for members to use in their communities.

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