Lionsgate has asked Nielsen to provide performance data on its FAST channel MovieSphere. But FAST platforms know exactly how the channel is doing. So, why does Lionsgate need Nielsen? Nielsen wil...
Broadcasters have been focused on fitting the streaming TV business into the traditional TV mold. Meanwhile, YouTube has shattered the mold with its democratic approach to TV and is eating the ...
https://nscreenmedia.com/broadcasters-still-dont-understand-the-threat-from-youtube/
How did Amazon Prime Video vault to the top of the chart in ad-tier subscribers? Is Disney’s DTC progress sustainable? Get the answers and much more in this week’s podcast! Over the last coup...
https://nscreenmedia.com/inside-the-stream-disney-dtc-progress-prime-video-ads/
For 80 million, it’s Tubi time as the FAST continues to grow strongly. It has emerged as the leader among FAST services in the US. Prime Video managed to get most users to watch ads, but its va...
Disney+’s surprising 8 million subscriber gain is due to its wholesale deal with Charter. ESPN’s future is fragmented into four separate strategies. Does Disney+’s strategy to fix engagemen...
Fubo delivered good Q1 2024 results and a renewed ad focus, which could help profitability arrive sooner. Unfortunately, the specter of the impending Disney, WB Discovery, and Fox sports JV Spulu...
https://nscreenmedia.com/fubo-spulu-fight-erase-q1-2024-progress/
FAST content leader Revry has been in the market for 8 years. In this interview, Its CEO shares how to optimize marketing spend to minimize subscriber acquisition costs and maximize ad revenue. R...
https://nscreenmedia.com/nscreennoise-interview-revry-ceo-on-optimizing-marketing-spend/
How do you build a mass-market streaming TV platform in nine months? Here’s how visionary industry leader Michael Cerda stepped up to the challenge for TelevisaUnivision. This article was writt...
https://nscreenmedia.com/building-a-mass-market-streaming-tv-platform/
Fubo says it’s in a “duel to the death” with Spulu. Max and Disney are following Netflix with password-sharing curbs and anti-churn tech. Apple spent $700M on three movies. Fubo in a duel t...
https://nscreenmedia.com/inside-the-stream-fubos-spulu-duel-apples-splurge/
Disney CEO Bob Iger thinks that Netflix technology is a big reason for its low churn. Is he right? If integrating Hulu content in Disney+ fixes engagement, will it fix churn, too? Speaking at the...
https://nscreenmedia.com/netflix-technology-churn-better-than-disney/