Broadcast Audience Research Council (BARC) India has announced the appointment of Bikramjit Chaudhuri as its new Chief of Measurement Science & Analytics. He will succeed Derrick Gray, the Au...
Delhi: Advertisements are often considered the major weapons of promotion. Coupled with visual effects and a beautiful narrative, brands invest everything to take their ads beyond the screens. ...
Delhi: Sneha Mahant Mehta has joined Arvind Fashions as head of marketing, US Polo Assn (USPA). She revealed the update on her LinkedIn page. https://www.linkedin.com/posts/sneha-mahant-mehta...
Delhi: Infinity Advertising, a marketing agency, has appointed senior executives in its Media and Content divisions by onboarding Asad Jamal and Lav Dhruv in its core team. Jamal has been app...
Delhi: DDB Mudra Group has elevated Menaka Menon, current National Strategy Head, to take on the role of leading the south office. She will lead operations and strategic thinking for clients base...
Delhi: Nykaa recently unveiled their latest campaign, "Nykaa Waali Shaadi” which aims to deliver a comprehensive beauty and style guide tailored exclusively for the wedding season. The country�...
https://bestmediainfo.com/ad-craft/nykaa-wali-shaadi-captures-romance-with-bffs-brother-4581923
Delhi: Vogue Eyewear has announced its latest campaign featuring actress and brand ambassador, Taapsee Pannu. This campaign aims to encourage everyone to embrace every moment in life with a playf...
Delhi: MilkBlitz, a ‘micro-dairy’ producing A2 buffalo milk, recently launched its corporate website and brand logo in collaboration with Mumbai-based digital agency, Rite KnowledgeLabs. ...
Delhi: The second season of ‘Duologue with Barun Das’ has premiered on CTV, News9 Live. The first five episodes of Season 2, presented by Radico Khaitan, will be telecast on News9 Live ever...
Delhi: Reliance Retail and Asos, the UK’s online fashion retailer for 20-somethings, have entered into a long-term partnership. Under a long-term licensing agreement, Reliance Retail will b...
Delhi: JK Maxx Paints has unveiled its latest brand campaign, #SingleBrandSharmaJi. The campaign features actor Jimmy Shergill as Sharma ji, a discerning homeowner who values quality and ferven...
Delhi: Asian Paints, India's paint and décor company, has presented ‘Reflections of Kerala’—a light installation. Created in collaboration with XXL Collective from the St+art India family,...
Delhi: Svish has unveiled Svish Hair Removal Spray, endorsed by cricketer Shikhar Dhawan. According to the brand, it is the first hair removal spray certified by Safe Cosmetics Australia. ...
Delhi: Sports brand Puma India is the official kit sponsor of sports body Athletics Federation of India (AFI). In this multi-year deal, Puma will now exclusively supply performance kits, speed su...
Delhi: 30 days ahead of Uefa Euro 2024, Sony Sports Network has launched its campaign “Universe Ka Sabse Bada Football Festival of 2024” featuring their brand ambassador for football, Bollywo...
Delhi: Cheil India has launched a campaign for the features of Galaxy A55 5G and A35 5G. The campaign features the duo of Shanaya Kapoor and Rohan Gurbaxani, aiming to encapsulate the spirit of G...
Delhi: The joint venture of Disney/ESPN, Fox Corp. and Warner Bros. Discovery to package together a sports streaming bundle has a name — Venu Sports. “We are excited to officially introduce...
Delhi: An advertising firm's director, whose company put up the giant billboard whose collapse claimed 16 lives in Mumbai, was arrested on Thursday by police from Udaipur in Rajasthan, three days...
Delhi: GroupM, WPP’s media investment group, announced the appointment of Toby Jenner as Global President, GroupM Clients. In this newly created role, Jenner, who has led GroupM agency Wave...
Delhi: Cricket Scotland has announced India's Karnataka-based Nandini dairy as the official sponsor of its national team in the upcoming T20 World Cup in the Americas. With this, Nandini Dairy ...
Delhi: The Mumbai bench of the National Company Law Tribunal (NCLT) has admitted the merger scheme between Reliance Industries’s (RIL) Viacom18, its wholly owned subsidiary Digital18 and The Wa...
Delhi: Ipsos has announced the acquisition of Crownit. Crownit's mobile-first strategy aims to empower Ipsos to digitise a large part of its offline research capabilities, leveraging India's ...
https://bestmediainfo.com/mediainfo/mediainfo-digital/ipsos-announces-acquisition-of-crownit-4581456
Delhi: Starcom has unveiled the Trend Report for April 2024. This report aims to offer a deep dive into various realms, from sports and entertainment to the world of reels and beyond. The Culture...
Delhi: Nearly 40 Indian startups have joined forces to pledge support to the draft digital competition bill, describing its proposed 'ex-ante' regulations as potential "game-changer" in tackling ...
Delhi: As this year's upfront cycle begins, YouTube is bolstering its appeal to advertisers with a range of new features. From YouTube Select Creator Takeovers to reducing the inventory of th...
Delhi: CleverTap, the all-in-one engagement platform, released its market research report on “The AI Edge in Customer Engagement." The report sheds light on how AI is the next frontier in the...
Delhi: Metaphorically, when Robert Frost in ‘The Road Not Taken’ mentioned the two roads diverging in a wood and “I took the one less travelled by," he emphasised that the path less travell...
Delhi: Cheil India has launched a new campaign for Samsung Galaxy Watch6 series. The campaign, named ‘World On My Watch’, emphasises on the Galaxy Watch6 series as a reliable companion that h...
Delhi: Ceat announced a shift in its communication identity and strategy. This transformation seeks to resonate with the changing lifestyles and preferences of the contemporary consumers who are ...
Delhi: myTrident has introduced its latest campaign starring their brand ambassador Kareena Kapoor Khan alongside Sharmila Tagore. This collaboration highlights the harmonious and elegant rel...
Delhi: Often considered the backbone of the Indian Adex, major FMCG companies saw double-digit growth in advertising spending in FY2024, ranging from 13% to 47%. HUL emerged as the top spende...
Acer Group, the IT and technology solutions company, has entered the consumer electronics market with the launch of Acerpure brand in India. Acerpure TVs are launched in 4 sizes 32, 43, 55, ...
Agencies, studios and brands in India were awarded three Silver Cubes, three Bronze, and 22 Merits in The One Show 2024. Leo Burnett India Mumbai led the way with two Silvers, two Bronze, and e...
https://bestmediainfo.com/mediainfo/advertising/one-show-2024-india-brings-home-six-pencils-4580662
Reckitt has appointed Kanika Kalra as the Regional Marketing Director, Health & Nutrition at Reckitt - South Asia. In this role, Kalra will lead marketing strategies for Reckitt’s portfolio...
Delhi: The Pokémon Company has brought its animated show 'Pokémon Horizons: The Series' to Hungama starting May 25, 2024. For the first time in the franchise’s history, 'Pokémon Horizons...
Delhi: Air India and Supari Studios, the brand solutions division of Kulfi Collective, have won the Webby for Best Original Music (People’s Voice) in the Advertising, Media and PR category for ...
Delhi: Outbrain, an ad-tech platform, has announced the opening of its first Global Talent Center (GTC) in India. The establishment of its GTC in India comes as a part of its global expansion pla...
Delhi: Society Tea has collaborated with Amazon Ads on an on-box advertising campaign. As part of this campaign, Society Tea will integrate its branding onto Amazon’s delivery boxes. The delive...
Delhi: Havas Media Network India has announced the elevation of two of its senior leaders. While Uday Mohan has stepped into the position of Chief Operating Officer of Havas Media India, R Venkat...
Delhi: TCL - a global brand in the Television and Home Appliances segment has recently on-boarded the Indian cricket team captain Rohit Sharma, represented by RISE Worldwide line, as the national...
Delhi: Shikhar Dhawan, has debuted as a host with a new chat show, 'Dhawan Karenge', set to premiere on May 20 on JioCinema Premium. ‘Dhawan Karenge’ will see guests such as Akshay Kumar,...
Delhi: Club Mahindra, the flagship brand of Mahindra Holidays and Resorts India (MHRIL), has announced a strategic partnership with Megalodon, the AI Creative Tech company. Expressing her ent...
Delhi: Moneycontrol and CNBC-TV18’s AI Alliance is set to host its next chapter, themed ‘AI: Shaping the Future of NCR’ on May 17, 2024, at The Oberoi, Gurgaon. The summit aims to highlig...
Delhi: Parle Agro has launched Dhishoom, a jeera masala flavored carbonated drink, nationwide. With its availability across the country, Dhishoom establishes itself as the first national brand in...
Delhi: mCanvas, the experiential storytelling platform for brands worldwide, has announced the addition of Footfall Attribution - an extension of their comprehensive suite of interactive ad solut...
New Delhi: While the whole world is aware of Prime Minister Narendra Modi’s preparation for the first 100 days of his third term, he will be seen revealing that it will now be a 125-day plan in...
Delhi: On the occasion of Global Accessibility Awareness Day, Disney Star in association with India Signing Hands (ISH), announced the availability of an Indian Sign Language (ISL) feed for the u...
Delhi: Tally Solutions, an international business management software provider, has opened nominations for the fourth edition of their MSME Honours, to be held on June 27, 2024. From a marketer...
Delhi: Over 40% of all signups in the ads countries now come from the ads plan, said Amy Reinhard, Netflix’s President of Advertising at Netflix's second Upfront presentation to advertisers. ...
Delhi: Homegrown FMCG firm Jyothy Labs, which sells brands like Ujala, Maxo, Exo, Henko, Pril, Margo, Mr White, T-Shine, Neem, Maya, and MoreLight increased its adex by 30.91% to Rs 228.23 crore ...