FineArtViews Blog by FASO

Many artists make a huge mistake with their email marketing: they use their gmail.com, yahoo.com, hotmail.com, outlook.com or similar address when sending their marketing emails.

http://fineartviews.com/blog/158772/increase-your-newsletter-open-rates-with-a-better-email-address

Utilize the 71 rules as a checklist to ensure that your artist website is professional, beautiful and helps you sell your art.

http://fineartviews.com/blog/134862/the-71-rules-great-artist-websites-follow

I work hard to be consistent. Followers like to know what to expect. I keep the timing, length and tone of my newsletters the same each month.

http://fineartviews.com/blog/187821/10-things-i-didnt-say-on-the-boldbrush-show

Multiply that mistake dozens of times over and you're costing yourself, over your career's lifetime, thousands of dollars in sales (if not more). Make this mistake enough times and perhaps it wil...

http://fineartviews.com/blog/154281/the-biggest-mistake-on-most-artist-websites

Have you ever juried or judged an art exhibit? I'm very comfortable doing so now, having several experiences. But I remember my first time. I said yes, and immediately thought who am I to judge? ...

http://fineartviews.com/blog/187237/judge-not-lest-ye-be-judged

True fans will want to hear from you, so this step not only helps you grow your audience, it also helps you separate the serious from the looky-loos.

http://fineartviews.com/blog/154838/how-to-grow-your-email-subscriber-list

If you don't have anyone on your mailing list, you don't have an exposure problem - you have an organization problem.

http://fineartviews.com/blog/137665/your-hidden-email-subscriber-list

Marketing is the final extension of your art.

http://fineartviews.com/blog/129327/art-doesnand8217t-end-at-the-edge-of-the-canvas

Do these 10 things and you’ll enjoy a stellar sender reputation and you’ll be able to put a targeted email in your fans and followers inboxes whenever you need to.

http://fineartviews.com/blog/155092/protecting-your-sender-reputation

Many days I feel accomplished to complete most or all of my to do list. What's on that list has changed over time. Is your daily to do list mostly fires that need putting out, or do you have lots...

http://fineartviews.com/blog/186664/just-do-it

In this final part of my 3-part article on pricing your artwork, I’m going to answer the questions that I get frequently. Don’t hesitate to re-read parts one and two, follow my blog and newsl...

http://fineartviews.com/blog/161537/pricing-your-art-part-3-questions-andamp-answers

Now that you’ve set starting prices for your work based on your Annual Salary Grid, you need to do an assessment of your artwork, your market, your prices, and your value. Being able to make th...

http://fineartviews.com/blog/160158/pricing-your-artwork-part-2-conducting-an-internal-assessment

This three-part article will show you how to craft a pricing structure that reflects the quality of your work and your income needs, give you strategies to raise the value of your work, and help ...

http://fineartviews.com/blog/159448/pricing-your-artwork-part-1-where-to-start

A gallery website today should allow a customer to begin...and complete the entire transaction with a smartphone, without ever having to call someone at the gallery.

http://fineartviews.com/blog/136862/why-you-need-prices-on-your-art-website

Here is a concept I struggle with all the time. I bet many of you do too. The value of our art has very little direct correlation to the amount of time spent creating it.

http://fineartviews.com/blog/185948/if-its-easy-should-it-cost-less3f

Put it to work for you. Be creative in how you use it. There are many ways to market to your collectors and prospects, and I find that a variety of methods work best.

http://fineartviews.com/blog/126668/use-your-mailing-list

Here's a little mantra to help you remember what works: Personal outreach works the best, while generic posting gets lost with the rest.

http://fineartviews.com/blog/155991/how-to-grow-your-email-list-with-social-media

Email marketing goes far beyond sending "newsletters." A "newsletter" is something that was printed on paper that we sent in the pre-internet era.

http://fineartviews.com/blog/149657/isnt-email-marketing-just-sending-newsletters3f

Lots of artists are approaching their blog and newsletter strategies backwards. Reverse your strategy.

http://fineartviews.com/blog/152202/do-the-opposite-with-your-blog-and-newsletter

I believe it's important to know yourself, and to know what it is you want to focus on being a winner at. I suppose it could be several things. We all want to be great at everything. But if you h...

http://fineartviews.com/blog/185065/winnings