Digital Marketing – Convince and Convert: Social Media Strategy and Content Marketing Strategy

It feels like our marketing planning and execution process is running faster than ever before. And it’s easy to think we have all the answers when it comes to our customers, that we know who th...

https://www.convinceandconvert.com/digital-marketing/driving-growth-with-voice-of-customer-data-a-step-by-step-approach/

Was Valentine’s Day created by marketers? No, but now is the time to give a little bit of love in your marketing. February 14 can stir up quite a bit of emotions for consumers. While some can�...

https://www.convinceandconvert.com/digital-marketing/beyond-valentines-day-year-round-marketing-strategies-to-build-brand-devotion/

I know, I know we’ve all made fun of fangirls in the past. But if there’s anything we’ve learned from the Swifties last year, it’s that they (we) are powerful. And we take some serious ac...

https://www.convinceandconvert.com/influencer-marketing/the-economics-of-fandom-how-brand-dedication-drives-revenue/

2023 was by far the most turbulent year for digital marketing, with generative AI having us all questioning the future of online findability and what we need to do to adapt. 2024 is going to be e...

https://www.convinceandconvert.com/digital-marketing/innovative-digital-marketing-tools/

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the ...

https://www.convinceandconvert.com/digital-marketing/5-marketing-rules-to-follow-in-2024-from-top-tier-brands/

Do you feel like your brand’s voice is lost in the crowd? Wondering why your messages aren’t hitting home like they should? You’re not alone. But here’s a secret: there’s a way to not j...

https://www.convinceandconvert.com/digital-marketing/the-importance-of-diversity-in-modern-day-marketing-campaigns/

It’s likely that you have one, if not many, marketing innovation projects underway, with deadlines ranging from yesterday (ugh) into the coming year. Whether it’s incorporating AI, leaning in...

https://www.convinceandconvert.com/digital-marketing/digital-transformation-missteps-analyzing-failures-to-forge-a-path-to-success/

Warren Buffett, investor and philanthropist, understood both the power and the fragility of brand: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that,...

https://www.convinceandconvert.com/digital-marketing/testing-the-limits-of-branding-what-it-can-fix-and-what-it-cant/