This relationship between competitors is often called co-opetition (an amalgamation of cooperation and competition). It’s a popular theory in gaming where competitors work together for greater ...
https://thepma.org/co-opetition-so-when-is-it-a-good-idea-to-work-with-a-competitor/
Affiliate Summit East 2015 is over and it’s another one for the history books. The Performance Marketing Association took the Big Apple by storm with a Meet Market table at ASE15, a meeting fo...
The Performance Marketing Association is getting all revved up about Affiliate Summit East in New York City, taking place August 2-4, 2012. That’s just a little over a week away and the excitem...
LinkConnector, PMA Industry Champion Tara McCommons, Vice President of Sales and Marketing at LinkConnector PMA: Board of Directors, Head of Membership Committee, former member of the...
We know that the Performance Marketing space is in a constant and rapid state of evolutionary growth. We also understand that you’re busy keeping up with the changes and driving to make the mos...
https://thepma.org/top-10-reasons-you-haven-t-joined-a-pma-council/
February, the month of hearts, flower and love, has passed but the love remains. The PMA’s “I Heart Performance Marketing” campaign asked PMA Members and those in the industry to tell us wh...
Pinterest is readying monetization plans for its popular social sharing site and earlier this month pulled the plug on affiliates warning that the service will “automatically remove all affilia...
Welcome to the PMA Industry Report. PMA Board of Directors member, Lisa Picarille, hosts this episode which includes Publisher Recruitment Council Members Carrie Rocha of Pocket Your Dollars and ...
The Performance Marketing Association is once again holding its CEO & Founders Cocktail Hour at Affiliate Summit West 15 in Las Vegas. This event is intended for founders, CEOs,and senior leaders...
We are reviving the PMA Industry Report. Yes, we are back. This episode features Tricia Meyer, Founder and CEO of SunshineRewards.com and Secretary for the Performance Marketing Association’s B...