The Content Strategist » Media

Explore how chat AI is revolutionizing content strategies, from generative AI and ChatGPT to Google's search algorithms and real-world brand applications. The post Revolutionizing Content Strat...

https://contently.com/2023/06/21/humans-vs-bots-who-controls-the-internet/

Marketers don't slow down. We pitch, publish, analyze, and then shove data into a machine marked "Optimize" so we can do it again. That's the problem. The post Better vs. New: How Content Marke...

https://contently.com/2019/09/13/content-marketers-priorities-cmw-conex/

Video is the backbone of the internet. You shouldn't forge ahead into video production without analyzing what the greats have done before you. The post 10 Video Tactics That Marketers Should Bo...

https://contently.com/2019/06/19/video-tactics-media-companies-marketers/

There is no measurable ROI for prestige or cultural impact or artistic clout—that's kind of the point. The post When Will Content Marketing Count as Prestige Art? appeared first on Contently...

https://contently.com/2019/06/13/content-marketing-prestige-art/

Email and phone-based customer service interactions are often frustrating and full of terrible elevator music. Are chatbots here to save us? The post The Chatbot Revolution is Here appeared fi...

https://contently.com/2018/02/27/chatbot-revolution-here/

Banks, governments, and media companies lost the public trust. If they want to get it back, they'll have to start telling stories. The post Why Major Institutions Lost Public Trust, and How The...

https://contently.com/2017/12/15/institutions-regain-public-trust/

Vox Creative has shot to the A-list of native advertising studios with work that avoids cheap ploys for impressions and clicks. The post How to Create Content That Actually Performs, According ...

https://contently.com/2017/10/16/vox-creative-create-content-actually-performs/

Facebook, Twitter, LinkedIn, and Pinterest each have a certain reputation. According to the latest social engagement data, they're not all as accurate as we think. The post Does Facebook Have a...

https://contently.com/2017/10/13/big-social-media-questions/

Mina Seetharaman has a message for brands: If you're not solving a real problem for people, you shouldn't create content. The post The Best B2B Content, According to The Economist’s Top Conte...

https://contently.com/2017/10/10/the-best-b2b-content-the-economist/

“You really have to check out…” Whenever my friends used to say this, the recommendation at the end of the... The post Wondery’s Founder Explains How Audio Storytelling Could Be the New...

https://contently.com/2017/09/22/wondery-audio-storytelling/

What are your go-to content marketing metrics? The post Forbes’ Branded Content Chief Reveals Her Go-to Content Marketing Metrics appeared first on Contently .

https://contently.com/2017/09/11/forbes-content-marketing-metrics/

A new graphic shows just how much competition there is for attention across the major platforms that dominate the internet. The post Every Minute, the Internet Goes Through an Incredible Amount...

https://contently.com/2017/08/08/content-every-minute-graphic/

Google, Apple, and other tech giants have targeted ad tech for disruption. And when they set their sites on a target, they rarely miss. The post How Google and Apple Are Using ‘Privacy’ to ...

https://contently.com/2017/06/28/how-google-and-apple-are-using-privacy-to-kill-ad-tech/

In our roundup of marketing, media, and tech articles, our staff looks at stories about helpful chatbots, Pixar's decline, and office productivity. The post Chatbot Therapists, and 4 Other Stor...

https://contently.com/2017/06/06/chatbot-therapists-may-stories/

There's no doubting that video is a big part of the internet's future. But will it ever become a regular marketing tactic? The post Survey: Marketers Want More Video. What Else Is New? appeare...

https://contently.com/2017/05/17/video-marketing-survey/

In our roundup of marketing, media, and tech stories from April, our staff looks at Silicon Valley struggles, the newest social media movement, and more. The post The Destruction of Silicon Val...

https://contently.com/2017/05/03/silicon-valley-other-april-stories-we-loved/

An overwhelming majority of teenagers now spend 3+ hours a day watching video on their phones. But is that stat really as mind-boggling as it seems? The post Teenagers Can’t Get Enough Mobile...

https://contently.com/2017/04/24/teenagers-love-mobile-video/

As virtual reality hardware becomes more accessible, there are new opportunities for small businesses to create VR content audiences care about. The post 5 Experts Share Their Top Advice for Cr...

https://contently.com/2017/04/24/5-experts-share-vr-content-advice/

Before video content can take over the internet, publishers and marketers need to figure out how to measure their success on different platforms. The post Video Measurement Is Broken. Here’s ...

https://contently.com/2017/04/18/video-measurement-fix/

Marketers are enthused about virtual reality's potential. But should they be investing this early in the technology's life cycle? The post Are Brands Wasting Their Money on Virtual Reality? ap...

https://contently.com/2017/04/12/brands-wasting-money-virtual-reality/

Every new media company wants to start a blog that can serve as a central hub for content. When Lenny Letter launched in 2014, it took a different path. The post How Lenny Letter Turned an Unor...

https://contently.com/2017/04/06/lenny-letter-unorthodox-media-model/

In our roundup of marketing, media, and tech articles, our staff looks at stories about marketing women's empowerment, CNN's golden ticket, and more. The post The Tricky Art of Marketing Women�...

https://contently.com/2017/04/05/marketing-women-empowerment-6-other-stories-we-loved/

In the fake news era, smart consumers have their BS detectors on high alert, and sketchy content marketing is destined to set it off. The post 3 Rules for Content Marketing in the Fake News Era...

https://contently.com/2017/03/31/fake-news-content-marketing-rules/

While Americans have become more open-minded on race and gender over time, it's clear that not everyone likes to see different types of people in commercials. The post Less Than Half of Baby Bo...

https://contently.com/2017/02/28/baby-boomers-diversity-in-ads/

If you don't have a Saturday strategy, you're missing out on a big opportunity. The post Weekend Update: Should You Publish Every Day? appeared first on Contently .

https://contently.com/2017/02/14/weekend-publishing-benefits/