Something's definitely amiss in our B2B marketing efforts, and guess what? Customers aren't just feeling it; they're practically tapping us on the shoulder to let us know. You might be struttin...
There is a common saying about history—We can’t know where to go if we don’t know where we’ve been. The same is true with marketing in general and content marketing more specifically. In ...
We’re all guilty of it. When a new topic is trending, everyone rushes to post their take on the subject, often without really adding anything unique to the conversation. With generative AI, thi...
It’s been years since Eric Ries coined the term “vanity metrics ,” and marketers have been trying to figure out how to better measure their content ever since. We obviously want to see the ...
In today’s economy, where every purchase is being scrutinized, marketers are grappling with renewed challenges when trying to generate demand. So, how can they truly stand out and get the atten...
Generative AI (genAI) like ChatGPT, Dall-E and Bard are taking the B2B world by storm by instantaneously processing language, data and images. There are plenty of opportunities and benefits this ...
https://hub.uberflip.com/uberflip-blog-posts/how-generative-ai-is-transforming-b2b-content-marketing
The concept of Digital Sales Rooms (DSRs) is being embraced at lightning speed - and for good reason. The fact that they can enable buyers and stakeholders with relevant content and collateral, p...
https://hub.uberflip.com/uberflip-blog-posts/how-digital-sales-rooms-can-transform-b2b-sales
Traditional sales tactics just aren’t cutting it anymore. Part of the problem is that, while budgets are squeezed and no one is buying, salespeople try harder. This means more cold calls and mo...
If you've been keeping tabs on sales trends, you've probably noticed some interesting patterns. Remember the days when handshakes, in-person meetings, and on-site product demos were the norm? Wel...
New marketing trends are seldom timeless, but one has been around for 20+ years and isn’t going anywhere. Account-based marketing (ABM) is a growth strategy that flips the traditional marketi...
https://hub.uberflip.com/uberflip-blog-posts/the-benefits-of-abm-for-b2b-businesses
> Welcome to THE FLIPSIDE, where we follow the adventures of a shiny > new marketing team as they navigate the ups and downs of using > Uberflip to drive our go-to-ma...
> Welcome to THE FLIPSIDE, where we follow the adventures of a shiny > new marketing team as they navigate the ups and downs of using > Uberflip to drive our go-to-ma...
https://hub.uberflip.com/uberflip-blog-posts/serving-up-personalized-content-with-site-engager
> Welcome to THE FLIPSIDE, where we chat directly with Uberflippers on > how they're using Uberflip to drive our go-to-market. From triumphs > to tribulations, we're here...
https://hub.uberflip.com/uberflip-blog-posts/a-peek-beneath-the-hood-of-uberflip-s-self-guided-demo
TORONTO, March 30, 2023 – Uberflip, the leading cloud-based content experience platform (CEP), is pleased to be a finalist in the 2023 Inspiring Workplaces Awards. The awards program highligh...
> Welcome to THE FLIPSIDE, where we follow the adventures of a shiny > new marketing team as they navigate the ups and downs of using > Uberflip to drive our go-to-ma...
https://hub.uberflip.com/uberflip-blog-posts/a-data-driven-experiment-in-content-activation
In minutes marketers can build pages for ABM, campaigns, and landing pages with no code—all fueled by content. TORONTO, Feb. 28, 2023 — Uberflip, the leading cloud-based content experience ...
Uberflip was recognized by customer reviews as having one of the most loved products out of 28,600 other products across 825 categories. TORONTO, Feb. 15, 2023 – Uberflip, the leading cloud...
> Welcome to THE FLIPSIDE, where we follow the adventures of a shiny > new marketing team as they navigate the ups and downs of using > Uberflip to drive our go-to-ma...
https://hub.uberflip.com/uberflip-blog-posts/how-content-powers-customer-engagement
At Uberflip, we've got a lot to say about building engaging content experiences for your audiences, buyers, and customers. Instead of creating content for content's sake, we'll always tell you...
https://hub.uberflip.com/uberflip-blog-posts/proven-tips-keeping-people-reading
As we enter 2023, it's clear that how we understand privacy has undergone a seismic shift—not just for companies like Uberflip, but for individuals as well. Once upon a time, privacy meant ...