Before jumping into Sitecore CDP/ Personalize, those editors using XM Cloud Pages are able to use a Personalize “lite” feature. This is a great introduction to the world of personalisation to...
https://dominichurst.com/2023/11/22/simple-personalisation-ideas-using-xm-cloud/
This blog is the follow on from my talk shared with the Sitecore Community. It comes from my experiences working alongside the wonderful team at BDR Thermea and my colleagues at Avanade/ Accentur...
https://dominichurst.com/2023/09/21/increased-content-productivity-with-xm-cloud/
This October both James Darall and myself took the stage at the annual Sitecore Symposium. Our talk was on how you too can be successful personalising using Sitecore CDP (Customer Data Platform) ...
Recently both my colleague James Darrell and myself spoke at SUCGON 2022, showing attendees 5 real word examples of how to use Sitecore CDP & Personalize tools. Rather than talking through the ...
https://dominichurst.com/2022/04/03/planning-for-personalisation/
Earlier this year Sitecore acquired Boxever, a company that had already been pushing ahead in the Personalisation world. (Personalization for others around the globe) Sitecore personalise feature...
First impressions of Boxever - the new personalization tool for Sitecore Read more ›
In these unprecedented times, the world around us is changing, with many organisations finding it hard to adapt. The game has changed and digital has now become synonymous with survival and growt...
https://dominichurst.com/2020/11/03/optimising-in-times-of-change/
Three years ago I ran a MeasureCamp discussion session entitled “Track everything, measure what matters“; a concept that was the norm in 2016. Back then, the challenge with this concept, as i...
https://dominichurst.com/2019/11/14/leveraging-google-analytics-to-measure-effectively/
Delivering digital services is becoming more and more intertwined between technology, methodology and resources. But a critical factor in delivery is the often overlooked customer success. In spr...
For those wishing to personalise digital services, we often refer to three methods; rule-based personalisation (eg a linear match – if we see this then show that), pattern-based personalisation...
https://dominichurst.com/2018/11/13/preparing-for-sitecore-personalisation/