Can a $100 Chatbot Really Replace 2 BDC Agents? Before I answer the question posed in the title, let’s agree on a few things: Facebook is not going away; Most of your customers are already t...
https://forum.dealerrefresh.com/can-chatbot-replace-bdc-agents/
When I first started working closely with dealership internet teams in 2003, I was surprised whenever a traditional sales manager took any interest at all in their activities. Back then there wer...
https://forum.dealerrefresh.com/treat-every-dealership-internet-lead-call-like-an-order/
A friend of mine called to pick my brain on email marketing. His company has about 70,000 subscribers and their open rates were getting WORSE with each new campaign. In his testing, he saw tha...
https://forum.dealerrefresh.com/email-behaviors-that-effect-deliverability/
Latest HOT Discussion in the Forums “I’ve never had a computer.” The paradigm shift from next door. Last night, I was at a buddy’s house and his 21-year old next door neighbor came over a...
https://forum.dealerrefresh.com/never-a-computer-smartphone-only/
Email isn’t easy; you have less than 30 seconds. We all know it’s not easy to build a relationship with prospective customers through email. Especially when you consider that on average reade...
https://forum.dealerrefresh.com/elevate-email-performance-video/
Winning the Customer with a Great Experience Win More Customers by Providing a Great Online & Offline Experience In this presentation, originally put together for DSES 2013, Jeff Kershner and ...
https://forum.dealerrefresh.com/winning-customers-with-great-customer-experience/
Latest HOT Discussion in the Forum Are Map Views worth counting as a conversion on your dealership website? Cobalt has shown dealership website Map Views as part of the overall conversion metric ...
https://forum.dealerrefresh.com/dealership-website-map-view-conversions/
First, let me begin this post by saying I have much love for Facebook. After much observation I’ve determined that Facebook targeted ads pull in more leads than many other marketing tactics for...
https://forum.dealerrefresh.com/does-social-media-kill-conversion/
After the Google Penguin update, I find many of my old tactics are void. For those who don’t know, Google went on the attack April devaluing and penalizing sites using spammy SEO tactics. Man...
https://forum.dealerrefresh.com/guest-posting-for-penguin-seo/
Dealers advertising on facebook could soon track an ROI (or lack of). With a new conversion tracking tool, facebook hopes to help marketers (and even us dealers) track clicks through to conversio...
https://forum.dealerrefresh.com/what-are-dealers-facebook-fans-worth/