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- Feed Preview software – B2B News Network
CA Technologies moves from ‘margarita glass to champagne glass’ of target accounts in ABM strategy
CA Technologies may be best known for providing the tools to help enterprise organizations develop faster, better-performing applications, but an executive says its account-based marketing effort...
What the Trello Deal Tells Us About the State of Collaboration and Enterprise Software Stacks
Trello, an app considered indispensable by many software developers, has joined the Atlassian family, announced last week, in a deal worth $425 million. As Wired said in its coverage, Trello was ...
Emotion Recognition: Software as a Superhero
If you could have one superpower to help your business grow, what would it be? I’ve often thought being able to read the mind of potential customers would be the single best superpower we could...
Redefining Commercial Relationships
People are at the heart of all relationships, even business relationships. Thanks to modern technology, we can sometimes forget that there’s a live person on the other side of that tweet, email...
B2B Solution of the Week: How to avoid the pitfalls of ERP implementation
It’s the granddaddy of all B2B applications: enterprise resource planning (ERP) software. Many flavors of ERP exist today on premises and in the cloud, however, they all share a level of implem...
Report: 98% of large companies using enterprise software
A new survey found that a whopping majority of companies with 1,000 or more employees are either already using enterprise software, or planning to within the next 12 months. That 98 percent figu...
Hashtag Team: Value-based pricing, and the Halloween horrors of B2B marketing
Welcome to the latest edition of the Hashtag Team, our weekly round up of the most shared and buzzworthy B2B content on social media. As always, we’ve used Nexalogy to easily sift through piles...
Avoiding paper burnout with automated sales document creation
Proposals, quotes, contracts, reports and updates: the documentation that pulls salespeople away from their customers and into their offices. Now a startup wants to make that simpler for B2B prof...
The top 5 books on DevOps
We whetted your appetite with our B2B guide to DevOps and now you might be thinking about how you can implement DevOps practices for software development in your organization. With summer jus...
The New Split: How the enterprise software buyer’s digital habits and information needs are changing (new findings)
It’s not your father’s enterprise software buying environment. The #ensw buyer today is a different buyer with different research habits and information needs. In fact, there is no longer jus...
Box’s Aaron Levie on the future of enterprise
What is the future of enterprise? Box’s co-founder and CEO Aaron Levie offers a peek into that future in a recent lecture he gave to Draper University students in California. The latest resea...
Reviewing the hottest inbound traffic monitoring platforms
It would be great if we could jump online, buy a crystal ball, and use it to gain a deep understanding of customer thought and which strategies and marketing plans will lead to big wins. Unfortun...
Inside the Lifecycle of ERP – What’s Changing Now
Licensing a new ERP solution is akin to moving to a new home. It’s rarely fun. It is expensive, time-consuming and full of potential risk. Either task helps you understand: How much clutter you...
SAP revamps business suite with ‘biggest launch in over two decades’ (Sponsored)
With the launch of its latest business suite of hybrid-computing products, SAP is responding to the increasingly-crowded financial software market lead by emerging cloud companies. The new busi...
Cytegic monitors cyber-security threats in real-time
Say you’re concerned about cyber-criminals hacking into your company’s back end. You’ve run risk assessments before but those reports take weeks to compile. You’re worried those assessme...
Box’s IPO success endorses enterprise collaboration
The enterprise collaboration space is hot. Recently, cloud file-sharing company Box has started trading publicly on the New York Stock, debuting at $20.20 per share. Interestingly, the company is...
Everything you need to know about Revenue Cycle Management
Cash is king. The issue is collecting it right away. Or as an SAP-sponsored white paper puts it, the primary business challenge remains reducing Days Sales Outstanding (DSO). “Without automatio...
Breaking down the top HR software trends
The world of HR software is busier than ever. Established players have been usurped, or even swallowed up, by upstarts. Technology has shifted its emphasis to cloud-based solutions. Companies hav...
Autodesk software now free for all students, academia worldwide
The Bay Area-based Autodesk announced Monday all of its design software will be available to students, teachers and academic institutions free in 188 countries. A press release states “from stu...
Maggie Fox: the next stage of success at SAP (SAP CMO series)
It’s a confusing marketing technology world at the moment, and nobody knows technology like SAP. Historically focused on the CIO, now the company is reaching out to bring their expertise to a b...
Should SMBs go beyond QuickBooks for their accounting software?
Is Intuit well positioned to maintain its dominance in the small-to-medium business accounting software market in cloud era? Is the company’s long-running QuickBooks franchise still the best op...
13 things you need to consider before bringing your business to the cloud
Individuals, businesses, non-profit organizations and schools are heading to the cloud. The innovation in the cloud-computing industry is emphatically transforming the workplace as a greater abun...
What you want in email marketing software
B2B marketers often find that email marketing is one of the most effective ways of reaching their target audience. In fact, the 2014 B2B Demand Generation Benchmark Report by Software Advice says...