If you’re like most businesses, you and the marketing team are always looking for ways to generate a new stream of leads or revenue. An ebook might seem like just the ticket! It’s true that l...
https://www.seo-e.com/content-marketing-management/ebook-marketing-strategies.htm
Have you ever heard a word or phrase so much that it loses its meaning altogether? As marketers, we’re often guilty of overusing buzzwords so much that our brains sort of shut down when we hear...
https://www.seo-e.com/content-marketing-management/what-is-content-marketing.htm
If you’ve researched at all into the world of search engine optimization (SEO), or the wider discipline of search engine marketing (SEM), chances are you’ve found a surprising number of sourc...
Last updated on October 30th, 2017 As a native Floridian, I grew up watching local news and marvelling at how wrong they could be about the weather. Whenever I got caught in a tropical downpour o...
https://www.seo-e.com/content-marketing-management/content-marketing-trends-2018.htm
Last updated on February 20th, 2017Definitions and examples of buyer personas, why they’re important to content marketing and how to create them. In the realms of business and marketing, it’s...
https://www.seo-e.com/content-marketing-management/buyer-persona-basics.htm
Last updated on October 13th, 2016Building Relationships in the Online World A study in the Harvard Business Review calculated that increasing customer retention by 5% can lead to a 25% – 95% i...
https://www.seo-e.com/customer-success/customer-retention-principles.htm
Last updated on December 22nd, 2015 When you run a business, two old adages should be in the back of your mind: ‘The customer is always right’ and ‘You can never make everyone happy.’ Giv...
https://www.seo-e.com/online-marketing/how-and-how-not-to-respond-to-negative-online-reviews.htm
Last updated on December 11th, 2013Conversions – whether they involve purchasing a product or providing contact information – is the one metric pretty much everyone understands and is interes...
Last updated on September 6th, 2017Although most small businesses are now investing more in web marketing over traditional avenues like the YellowPages, most are still missing a critical componen...
https://www.seo-e.com/online-marketing/develop-strong-call-to-action.htm
Last updated on August 3rd, 2013Last week, we discussed how YouTube videos have become an integral part of web, and that businesses who don’t promote video content through YouTube could be miss...