The temperature is dropping, and leaves are changing colors. These could only mean one thing — it’s fall! With the arrival of fall comes more than just seasonal changes, it also brings many o...
https://www.sesamecommunications.com/blog/festive-fall-fun-for-facebook/
What Are PPC Ads? PPC Stands for pay-per-click. As the name implies, these ads appear above organic search results, but you only dip into your ad budget when someone clicks your ad. They offer fa...
https://www.sesamecommunications.com/blog/are-ppc-ads-right-for-my-practice/
As most people already know, social media advertising (ads) can be a powerful tool to help practices attract new potential patients. But what if we told you, social media ads could benefit your e...
https://www.sesamecommunications.com/blog/3-ways-social-media-ads-can-benefit-existing-patients/
PPC or pay-per-click is a form of online marketing where a practice or advertisers pay a fee each time a consumer clicks on their ad. The most common form of PPC advertising is through search eng...
https://www.sesamecommunications.com/blog/what-is-ppc-in-digital-marketing/
Calls to action (CTAs) play a vital role in social media advertisements. CTAs are a way to prompt the audience to take specific action, such as clicking a link, calling in to schedule an appointm...
In today’s digital age, social media has become an essential part of our lives. As part of a business that uses social media platforms to bring in new patients, you’ve probably wondered abou...
“Does social media help with SEO?” The overall answer is yes, it does! It does not directly affect your SEO (search engine optimization) ranking, but the factors will affect your SEO ranking...
https://www.sesamecommunications.com/blog/does-social-media-help-seo/
The patient journey, otherwise known as the user journey in SEO, is the path that a patient takes in order to accomplish a goal. A goal can be an objective of the practice, like a call, a form su...
https://www.sesamecommunications.com/blog/following-the-patient-journey/
Website or social media? If your practice is trying to decide which one to choose, you may want to consider the third option, both. When it comes to your business, it’s important to create a st...
Social media platforms like Facebook or Instagram have become a fundamental part of any marketing plan. They help businesses stay connected and engaged with their current customers while offering...