So true, especially when you see online offers that are "free" but you end up paying too much for shipping and handling.
https://www.neurosciencemarketing.com/blog/articles/the-power-of-free.htm#comment-1094478
In reply to Daniel. Good analysis, Daniel. I like Evernote's model: provide a highly functi...
https://www.neurosciencemarketing.com/blog/articles/the-power-of-free.htm#comment-1038870
In reply to RJ. The software question (free limited versions, or free full-featured but time...
https://www.neurosciencemarketing.com/blog/articles/the-power-of-free.htm#comment-1034554
Looks like "getting rich" isn't rocket science-- it's neuroscience!
https://www.neurosciencemarketing.com/blog/articles/the-power-of-free.htm#comment-399749
Hello again Roger! Your post about free stuff definitely piqued my interest. Great book recommendation too! I've read a good chunk of Ariely's Predictably Irrational and it is a solid and enterta...
https://www.neurosciencemarketing.com/blog/articles/the-power-of-free.htm#comment-384565
In reply to RJ. I'm sure you are right, RJ. The "free" experiments with the truffle/kiss con...
https://www.neurosciencemarketing.com/blog/articles/the-power-of-free.htm#comment-365514
"Free" is a funny concept, I think, because in the end it is more highly valued than "cheap" or "low-cost" (as this article demonstrates.) So where is this value being compensated for by those su...
https://www.neurosciencemarketing.com/blog/articles/the-power-of-free.htm#comment-365513
Wow! I love free things, but Sometimes “free” stuff can be very expensive.:)
https://www.neurosciencemarketing.com/blog/articles/the-power-of-free.htm#comment-335826
I call the the word "FREE" and other triggers like it "consumer buttons". Those buttons you can press on consumers to get action. I find alot of the dialog in marketing is around branding and pos...
https://www.neurosciencemarketing.com/blog/articles/the-power-of-free.htm#comment-334801
I recently started to distribute a line of Organic Blood Orange Juice from Sicily. I was thinking about handing out samples in Union Square Green Market NYC and offering people a free bottle if t...
https://www.neurosciencemarketing.com/blog/articles/the-power-of-free.htm#comment-162839