Digital Marketing Magazine - Digital Marketing

As lockdown restrictions ease and businesses begin to open their doors once more, it’s time to focus on the road to recovery. Customers will want to be reassured of your brand’s actions and p...

http://digitalmarketingmagazine.co.uk/articles/post-lockdown-planning-for-your-business-road-to-recovery/5178

A new decade – one currently on pause, of course – but one that started with a degree of consensus that our industry has to change in order to survive. This is not a piece about COVID-19, b...

http://digitalmarketingmagazine.co.uk/articles/the-4ps-plus-purpose-are-the-key-to-thriving-in-the-2020s/5177

Let me state this right from the start. My issues with the new COVID tracking app, in trial on the Isle of Wight, do not come from the security of the system. Nor the speed with which it has been...

http://digitalmarketingmagazine.co.uk/articles/behavioural-change-nudge-theory-and-ultimate-benefit-why-isn-t-the-trial-covid-tracking-app-harnessing-the-best-in-tech/5174

The current web ecosystem is in the midst of evolving to meet consumers on consumers’ terms. We have just seen Google is following in the footsteps of Safari and Firefox in planning to phase ou...

http://digitalmarketingmagazine.co.uk/articles/are-you-a-digital-polluter-why-advertisers-must-now-end-online-waste-in-order-to-survive/5169

Digital transformation is now omnipresent. Companies are rapidly modernising their infrastructures and processes to improve customer service, application development, supply chain collaboration...

http://digitalmarketingmagazine.co.uk/articles/hidden-stakeholders-why-cisos-hold-the-key-to-successful-digital-transformation/5166