I really enjoyed reading Part 5. Measurement. From my own experience may I add the importance of buy-in from internal and external stakeholders, who need to provide data and results that plug int...
https://themasb.org/sponsorship-accountability-part-5-measurement/comment-page-1/#comment-1108
Honored to be kicking off this series on Sponsorship Accountability with my MASB colleagues.
Fantastic article here as always by Tony Pace, Karen Ebben and Henrik Christensen. Tony has been one of the true thought leaders in marketing, advertising, media and sponsorship over the past dec...
Great representation of what MASB does and how it works
https://themasb.org/a-new-design-for-masb/comment-page-1/#comment-1056
I learned a ton from her. When I was a young researcher at P&G in the 80's and 90s, she taught me the importance of a measure having (statistical) sensitivity, reliability, and validity; those ar...
https://themasb.org/margaret-henderson-blair-appreciation/comment-page-1/#comment-1046
I did not know Meg personally, but worked with many people she mentored and inherited people she trained. I was truly a beneficiary of her dedication to our industry. A true trailblazer! RIP #Num...
https://themasb.org/margaret-henderson-blair-appreciation/comment-page-1/#comment-1044
I didn't know Meg well personally but had a chance to talk to her at the summit in August 2017 in Boston. We had only exchanged a couple of e-mails prior to that on some suggestions that I had fo...
https://themasb.org/margaret-henderson-blair-appreciation/comment-page-1/#comment-1043
I only knew Meg from the Florida Keys. I knew she was brilliant, but never knew all of this, thank you. My lasting memory of her is the night at the Whistlestop bar where she had an employee ther...
https://themasb.org/margaret-henderson-blair-appreciation/comment-page-1/#comment-1042
Meg was truly a trailblazer, not only for Marketing Accountability but also for women in business. Thanks Frank for capturing her essence here.
https://themasb.org/margaret-henderson-blair-appreciation/comment-page-1/#comment-1040
I was greatly sadden by her passing. Meg was a “one of a kind” individual – a keen intelligence combined with a generous spirit. I’m honored to hold a position associated with her name an...
https://themasb.org/margaret-henderson-blair-appreciation/comment-page-1/#comment-1039