Lessons to learn from Lululemon and its army of brand devotees to create great lifestyle content The post Why Brands Need a Mission to Create Great Lifestyle Content appeared first on Contentl...
https://contently.com/2016/08/09/why-lifestyle-brands-need-a-mission-to-create-great-content/
Streaming video, influencer marketing, and virtual reality are quickly changing the way marketers build bonds with consumers. The post 3 Cutting-Edge Content Marketing Trends From Top Luxury Br...
https://contently.com/2016/08/08/3-cutting-edge-content-marketing-trends-from-top-luxury-brands/
Wild Turkey's new "creative director" takes things to a whole 'nother level. The post The Best Branded Content of July: Advertising’s McConaissance Continues appeared first on Contently .
https://contently.com/2016/08/01/best-branded-content-of-july-advertisings-mcconaissance-continues/
A guide to strip clubs, an interview with Bret Easton Ellis, cargo pants, 200K readers—Abercrombie's magazine had it all, until it didn't. The post The Rise and Fall of Abercrombie’s Incred...
https://contently.com/2016/01/21/the-rise-and-fall-of-abercrombies-incredible-risky-print-magazine/
In 2015, MAC launched an insanely popular beauty campaign without using a single picture. The post MAC Broke the Rules of Beauty Marketing and Got 70K People to Create Content appeared first o...
https://contently.com/2015/12/16/mac-broke-the-rules-of-beauty-marketing/
Can Google Shopping Insights bridge the gap between online research and physical purchases? The post Google’s New Search Data Tool Will Change the Way Brands Reach Their Customers appeared f...
Betabrand doesn't just think outside the box when it comes to content. It slaps the box with a dead fish. The post How Betabrand Uses Dead Fish and Emails From the Future to Sell Clothes appea...
With a Hollywood-style approach, Marriott is changing the content marketing game. The post ‘We’re a Media Company Now’: Inside Marriott’s Incredible Money-Making Content Studio appeare...
One Kings Lane has quickly joined a select group that's using stunning lifestyle content to elevate their brand. The post How One Kings Lane Grew Its Blog by 800 Percent in One Year appeared f...
https://contently.com/2015/10/23/how-one-kings-lane-grew-its-blog-by-800-percent-in-one-year/
By producing great content with a clear message, Kate Spade elevates itself above the standard materialism we've come to expect from high-end advertising. The post Can Anna Kendrick, Gloria Ste...
Beacon technology has been stuck in the hype machine for two years. Will it ever get out? The post Is It Time for Us to Stop Caring About Real-Time Personalization? appeared first on Contently...
https://contently.com/2015/08/26/is-it-time-for-us-to-stop-caring-about-real-time-personalization/
Forget what you see on Snapchat and Instagram. The best branded content on Earth comes in the form of print magazines full of great photography and writing. The post 7 Brands With Print Magazin...
https://contently.com/2015/07/20/7-brands-with-print-magazines-that-are-actually-awesome/
It's Steph Curry and Under Armour versus Michael Jordan and Nike, in a surprisingly close showdown between two retail titans. The post Content Marketing Showdown: Under Armour vs. Nike appeare...
https://contently.com/2015/07/08/content-marketing-showdown-under-armour-vs-nike/
In June, we saw hoverboards and dinosaurs, but above all else, this month was full of pride. The post The Best Branded Content of June appeared first on Contently .
https://contently.com/2015/07/01/the-best-branded-content-of-june-2/
Life with a new puppy is tons of fun. It's also a frustrating series of trials and errors. Purina, the pet food company, is learning that launching a new content site isn't much different. The ...
https://contently.com/2015/06/29/puppy-love-inside-purinas-ambitious-new-content-play/
Step 1: Build a free studio for YouTubers. Step 2: ? Step 3: Profit. The post Why This Beauty Brand Is Creating a Free Incubator for YouTubers appeared first on Contently .
https://contently.com/2015/06/17/why-this-beauty-brand-is-creating-a-free-incubator-for-youtubers/
Casper gave its star-studded masthead editorial independence, and the early returns are awesome. The post Mattress Co. Casper Launches New Mag to Investigate Drugs, Experimental Interrogation, ...
Last week, something amazing happened: A thought leader for an investment firm unveiled a 197-slide presentation, and business and tech pubs covered it like Steve Jobs had just been discovered in...
https://contently.com/2015/06/02/best-branded-content-may-2015/
From celebrating 4/20 to fostering Hollywood partnerships to headlines about vomiting on Lady Gaga, April saw brands taking calculated risks. The post The Best Branded Content of April appeare...
https://contently.com/2015/04/30/the-best-branded-content-of-april/
Fashion brands may be leading the content/commerce revolution, but the beauty brands aren't far behind. The post 5 Beauty Brands Publishing Content That Looks So Damn Good appeared first on Co...
https://contently.com/2015/04/30/5-beauty-brands-publishing-content-that-looks-so-damn-good/
There's never been a better time to be a fashionista—and these brands' content marketing is a big reason why. The post 5 Fashion Brand Blogs That Are Killing the Game appeared first on Conte...
https://contently.com/2015/04/29/5-fashion-brand-blogs-that-are-killing-the-game/
Samsung has battled against Apple for cultural relevance, but how much have those efforts actually paid off? The post Content Marketing Showdown: Apple vs. Samsung appeared first on Contently ...
https://contently.com/2015/04/28/content-marketing-showdown-apple-vs-samsung/
In March, the brand magazine made a big comeback. The post The Best Branded Content of March appeared first on Contently .
https://contently.com/2015/04/01/the-best-branded-content-of-march/
We talk a lot about the power of longform storytelling, but sometimes the smartest thing you can do is to blow people's minds with a map of your user data. The post This Map of Best-Selling Thr...
Content marketers just got a really fun new toy—one that'll up your visual content game faster than you can say "selfie." The post 7 Things Content Marketers Need to Know About Layout, Instag...