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- Feed Preview Social Media | Marketing Charts
More Than 4 in 10 Consumers Think It’s Important That Brands Personalize Their Ads
More and more consumers want personalization from their ads, particularly Millennials. Per new data from Innovid, some 40% of consumers have made a purchase in 2020 as a direct result of a person...
https://www.marketingcharts.com/customer-centric/personalization-customer-centric-114131
Data Hub: Coronavirus and Marketing
Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global...
These Are Considered the Most Important Factors in Achieving Multichannel Campaign ROI
Multichannel marketing is a well-established approach to staying close to a customer throughout their purchase journey. In PFL and Demand Metric’s latest report on the state of multichannel ma...
https://www.marketingcharts.com/cross-media-and-traditional-114076
These Were the Largest Instagram Advertisers in Q2 2020
Amazon, CBS and the US Census Bureau are among the top 10 advertisers on Instagram in Q2 2020, per a report from Pathmatics. Here’s an outline of the top spenders and the most prominent sector...
What Types of Content Generate Leads That Convert?
A strong majority of marketers believe they have a lead generation strategy that is successful in achieving conversions. This finding comes from a new report from Ascend2, which notes that 9 in ...
https://www.marketingcharts.com/customer-centric/lead-generation-and-management-114062
Instagram Stories: 10 Benchmarks for Q1 2020
With more than half of Instagram’s 1 billion-plus users consuming Stories daily and average Story completion rate rising from 73% in 2018 to 87% in 2020, it’s no wonder that brands are turnin...
Facebook Boasts High CTRs for Educator-Targeted Ads
Ads placed in Facebook news feeds account for almost three-quarters (74.3%) of total link clicks from Facebook ads targeted towards educators, per a new study from MDR. The report explores the o...
Four Points About COVID-19’s Impact on Marketing
From the start of the COVID-19 pandemic, marketers have had to re-think or adjust many of their strategies. A new survey from LinkedIn and Vision Critical examines some of the challenges they hav...
https://www.marketingcharts.com/business-of-marketing-113962
1 in 3 Viewers Discover New TV Shows and Movies Through Social Media
As many people will testify, a common topic of water cooler conversion is what people have been watching on TV – though the decline of linear TV has dampened that trend in recent years. And as ...
https://www.marketingcharts.com/television/tv-audiences-and-consumption-113875
More than 1 in 3 B2B Marketers Held Back from Measuring Campaigns by Messy Data
Just 1 in 8 (13% of) marketers at B2B organizations would rate their company’s current ability to measure and analyze marketing performance as excellent, and some 40% think that it needs improv...
https://www.marketingcharts.com/customer-centric/analytics-automated-and-martech-113879
CMOs Turn to Social Media During COVID-19
Since the beginning of the COVID-19 pandemic, people have been spending more time than usual on social media. In an effort to reach those audiences, a new report from The CMO Survey shows that C...
3 in 5 CMOs Agree That Marketing Has Increased in Importance During COVID-19
Since the COVID-19 pandemic began, customer behavior has changed, presenting companies with the challenge of how and where to communicate with their customers and prospects during this unusual ti...
https://www.marketingcharts.com/business-of-marketing-113808
Social Media Remains Gen Z’s Main Access Point for News
Some 28% of online news consumers globally start their news journeys via a website or app, with a further 26% primarily coming across news via social media, per the latest Digital News Report by...
https://www.marketingcharts.com/industries/media-and-entertainment-113775
TikTok Engagement Among Kids Surges During the Pandemic
Compared with 2019, the average time spent per day by children (ages 4-15) in the US on social media apps almost doubled in 2020 across all major platforms. Of the apps studied in a recent report...
https://www.marketingcharts.com/demographics-and-audiences/teens-and-younger-113749
Shoppers Most Often Find Out About Brand-Supported Causes Through Advertising
The majority of US adult consumers are more likely to give their trust and loyalty to brands they see as being purpose-driven. But where do consumers learn about brand-supported causes? The lates...
Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year
Prior to the global outbreak of COVID-19, the total global investment in advertising for 2020 was forecast to grow by 7.1% year-over-year (y-o-y). But 6 months into the year and with the pandemic...
https://www.marketingcharts.com/advertising-trends/spending-and-spenders-113617
Time Spent With Mobile Messaging Apps Is on the Rise
US adults are spending more time with messaging apps on their mobile devices than ever before, and it doesn’t look like they will be slowing down any time soon. This is per new data from Inside...
6 Points About US Digital Ad Revenues in 2019
Internet advertising revenues in the US grew by 15.9% year-over-year (y-o-y) in 2019 to reach a total of $124.6 billion. Although that pace was a little down from the 22% y-o-y growth seen in 201...
https://www.marketingcharts.com/advertising-trends/spending-and-spenders-113528
Social Media Marketers Concentrate Their Paid Ad Efforts on Facebook and Instagram
Last year, social media advertising overtook print to become the third-largest advertising channel across the globe, behind TV and paid search advertising. And, although social media users arenâ€...
4 in 10 People Say They See Too Much Branded Influencer Content on Social Media
Influencer marketing and branded social media posts containing branded content are fast catching up to the traditional ad – but how do consumers feel about this development? According to new da...
Why Do People Follow Brands On Social Media?
Consumers lean on a number of factors when they are looking for new accounts to follow or like on social media. A new report from Sprout Social shows that many are influenced by suggestions in t...
Some Consumers Say Their Social Ad Engagement Grew During Stay-at-Home Guidelines
Some 38% of US consumers are more open to engaging with ads on social media since the COVID-19 pandemic, but consumer sentiment has shifted since March, according to a report from Smartly.io. In...
Social Media Marketers Up Their Use of Instagram Video; Few Plan to Use TikTok For Now
Last year, consumers spent an average of 84 minutes per day watching videos online. And, with time spent consuming online video expected to increase in the next two years, not to mention the repo...
Friends and Family Still the Most Trusted Sources of Brand Information
Advertising is the least trusted source of information about brands and services among consumers, according to a recent report from Kantar Media. As advertising becomes increasingly targeted base...
https://www.marketingcharts.com/cross-media-and-traditional/word-of-mouth-113276
Nearly Half of Consumers Would Change Their Purchase Behavior as a Form of Feedback
More than 8 in 10 (85%) consumers share their opinion with brands by taking surveys, making this the most popular method of giving feedback. A recent report from DISQO shares this and other insi...
https://www.marketingcharts.com/industries/market-research-113257
Live Video’s A Top Trend for Social Marketers, Who Point to Audience Engagement As Their Key Differentiator
For social marketers, it is increasingly vital to execute campaigns and strategies that stand out. With most brands convinced about the benefits that a strong social presence can bring, marketers...
COVID-19 Expected to Drive Higher Social Media Usage This Year, with Instagram and Snapchat to Benefit
Among the various repercussions and changing consumer behaviors attributed to the coronavirus pandemic, Americans are expected to spend more of their time on social media this year, per new forec...
Where Shoppers Say They Start Their Product Hunt: Amazon > Search
More than 6 in 10 (63%) consumers in key e-commerce markets start their online shopping searches on Amazon, topping the percentage of those who start their purchase journeys on search engines. So...
https://www.marketingcharts.com/industries/retail-and-e-commerce-113138
Facebook Giving Accounted for 3.5% of Non-Profits’ Online Revenues Last Year
Facebook giving made up 3.5% of all non-profit online revenue in 2019, with Health non-profits benefiting in particular (9.5%), according to M+R’s latest Benchmarks data. Alongside a decrease i...
https://www.marketingcharts.com/industries/non-profit-113089
Marketers at B2B Firms Tout the Value of Social Media
When marketers think of social media, it’s easy to think of its use by consumers and how to connect with them – whether through TikTok, Instagram Stories, or Snapchat. But when Episerver poll...
https://www.marketingcharts.com/industries/business-to-business-113080
TikTok’s US Adult Users Double Year-Over-Year; Here Are Age and Income Breakdowns
TikTok has already made its way into the heart of teens, with more than 1 in 10 (13%) declaring it their favorite social media platform, behind only Snapchat and Instagram. But what about adults?...
Here’s How Consumers Are Using Reviews to Find Trustworthy Product Information
Product reviews are a crucial way for companies to build consumer trust and to help customers make confident purchase decisions. According to recent research from Bazaarvoice, consumers seeking ...
Advertisers Continued to Gravitate to Instagram in Q1
Early projections show that US media spend on paid social in 2020 is expected to increase by 17% over last year to reach more than $42 billion. And, while the coronavirus may have an effect on ov...
https://www.marketingcharts.com/advertising-trends/spending-and-spenders-112864
TikTok’s Already the 3rd Favorite Social Platform Among US Teens
When it comes to which social media platforms resonate most with US teens, the battle between Snapchat and Instagram continues. But the latest report on teens from Piper Sandler (formerly Piper J...
YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?
Influencer posts can be very effective when it comes to engagement and influencing purchases. For those who use the power of YouTube, where consumers not only go to learn and be entertained but t...
How Are Retail Marketers Tracking Shifting Customer Behavior?
Only 5% of retail marketers are satisfied with the level of depth and granularity of the customer insight and understanding available across their organization, while 57% say they are only satisf...
https://www.marketingcharts.com/industries/retail-and-e-commerce-112671
Which Ad Touchpoints Give the Most Positive Brand Impression?
When it comes to the advertising touchpoints that give consumers the most positive impression of a brand, TV ads rule the roost among paid media. And, a new report from GroupM shows that despite ...
https://www.marketingcharts.com/advertising-trends/creative-and-formats-112650
Email Continues to Drive Purchases
Despite sometimes being overshadowed by other channels like social media, many marketers still consider email to be one of the most important channels available. And with good reason: as a recent...
https://www.marketingcharts.com/digital/email-online-and-mobile-112620
2019’s Most Loved B2C Brands Differ in Online and Offline Conversations
Nintendo Switch tops the list of most loved brands offline, while American Family is considered the most loved brand online. Here’s how other brands fared in an analysis of top brands by Engag...
https://www.marketingcharts.com/brand-related/top-brands-112593
B2B Buyers Rely on Vendor Websites for Content
With B2B buyers reading a reported 13 pieces of content before making a buying decision, it’s clear that content plays a vital role in the buyer’s journey. So, where are buyers finding the co...
https://www.marketingcharts.com/industries/business-to-business-112579
Consumers Are in A Different Mood When Visiting YouTube Than Other Social Platforms
Presented with a short list of moods and asked to select their state of mind when visiting various websites and apps, around 6 in 10 (58%) consumers report feeling curious and in a mood to learn ...
2 in 3 Consumers Consider It A Risk to Give Personal Information to Companies
About 9 in 10 consumers are concerned about the privacy of their data, and 80% report they are more concerned about the privacy of their data than they used to be. Indeed, in a survey of more th...
https://www.marketingcharts.com/customer-centric/privacy-and-security-112519
1 in 4 American Youth Say They’re Using TikTok
Instagram use among younger Americans has been increasing over the past few years, with nearly 7 in 10 (68%) Americans between the ages of 12 and 34 now reporting that they use the popular app. B...
This Is How US Consumers Are Responding to Influencers’ Product Posts
A rise in both mobile usage and consumers’ interaction with social media is having a notable impact on buying habits. Data from Episerver’s latest report indicates that the percentage of con...
Suspicion of Fake Reviews Turns Off Potential Customers
The way consumers feel about fake reviews is a key factor in understanding how trust influences people’s purchase decisions. Recent data from Bazaarvoice found that 54% of consumers across 5 co...
https://www.marketingcharts.com/industries/retail-and-e-commerce-112443
Marketers Say They’re More Interested in Working with Micro-Influencers Than Celebrities
Two in 5 (40% of) marketers and agencies report having run at least 6 influencer marketing campaigns last year, with 16% saying their influencer campaigns were always on. The future of influencer...
Here Are the Top Brands US Customers Would Recommend
Word-of-mouth remains one of the greatest influencers when it comes to where to shop and what to purchase, with almost half (47%) of consumers saying that it is a very important factor when it co...
https://www.marketingcharts.com/brand-related/top-brands-112322
Marketers Expect to Prioritize AI Use for Ad Creation and Placement
Recently, some marketing professionals labeled artificial intelligence (AI) as one of the most overhyped technologies after chatbots and podcasts. However, while a recent study by Advertiser Perc...
https://www.marketingcharts.com/customer-centric/analytics-automated-and-martech-112320
Facebook Ad Campaigns Look to Boost Post Engagement; Instagram Advertisers Focused on Clicks
Global advertising revenue for Facebook (including Instagram, WhatsApp and Messenger) is expected to grow by 19% to reach almost $83 billion this year. But what are advertisers hoping to achieve ...
The Duopoly Is Expected to Outpace TV in Global Ad Revenues This Year
Global advertising investment for 2020 is expected to grow for both traditional and online media, but, not surprisingly, the biggest growth is expected to be seen in online media. Indeed, while t...
https://www.marketingcharts.com/advertising-trends/spending-and-spenders-112297