- feeds
- popular
- recent
- reader
- about
- story
- technologies
- what is rss
- connect
- dmca
- contact
- Feed Preview Social Media | Marketing Charts
Millennial Parents Seen to be Early Tech Adopters
There’s been a lot of talk about Millennials, from what influences their purchasing habits to which technology they prefer to use for online shopping. But as more Millennials become parents, ho...
https://www.marketingcharts.com/demographics-and-audiences/youth-and-gen-x-111582
Fashion Accounts for the Dominant Share of Instagram Interactions, but E-Commerce Is On the Rise
Although the 50 largest global brand profiles on Instagram and Facebook published more posts on Facebook, Instagram saw a significantly higher number of interactions during the third quarter of 2...
Consumers: Brands’ Response to a Crisis Influences Loyalty
In a time when negative information about a brand, whether factual or manufactured, can travel quickly, brands are expected to act swiftly and effectively to a crisis. Indeed, a recent report fr...
https://www.marketingcharts.com/cross-media-and-traditional/pr-traditional-and-cross-channel-111510
The Demographic Make-Up of Online Media Audiences: 3 Surprising Takeaways
American adults are spending more time than ever with media. Yet as media channels proliferate, it has become increasingly important to determine where target audiences are spending their time. I...
Which Digital Areas Will CX Leaders Prioritize This Year?
Customer experience professionals with advanced CX management in place are almost 4x as likely as those without to have exceeded their department’s top business goal by a significant margin in ...
https://www.marketingcharts.com/customer-centric/customer-experience-111478
7 in 10 Americans Feel Their Personal Data Is Less Secure Than 5 Years Ago
The majority (62%) of Americans feel it is not possible to go through their daily lives without having their data collected by companies. Added to that, 8 in 10 (81%) feel that they have little c...
https://www.marketingcharts.com/customer-centric/privacy-and-security-111418
Here’s What Consumers Pay Attention to When Judging a Local Business by Its Reviews
Nine in 10 consumers (91%) say that a positive review makes them more likely to use a business, and the vast majority (82%) report reading such reviews at least occasionally. When judging a local...
How Are D2C Brands Reaching Customers?
With three-quarters of their customer base being under the age of 55, direct-to-consumer (D2C) brands have a particular appeal with younger generations. But how are D2C brand reaching these young...
https://www.marketingcharts.com/industries/retail-and-e-commerce-111412
Are B2C Marketers Getting As Much Out of Their Content Efforts As Their B2B Counterparts?
Three-quarters (75%) of global B2C marketers say their content marketing has been moderately to extremely successful this year, with a majority (73%) saying their efforts have been more successfu...
https://www.marketingcharts.com/cross-media-and-traditional/content-marketing-111403
Here’s What SMBs Consider When Evaluating New Technology
Nearly half (47%) of small and medium business (SMB) owners from across the globe say that finding the right technology to fit their needs is one of the factors that is constraining their busines...
https://www.marketingcharts.com/customer-centric/analytics-automated-and-martech-111370
Social Commerce Believed to Be the Top Digital Commerce Channel of the Future
Seven in 10 digital commerce leaders (72%) believe that consumers of the future will prefer to shop online, with more than half (55%) saying they see little value in physical commerce. These beli...
https://www.marketingcharts.com/industries/retail-and-e-commerce-111365
Are Marketers Satisfied With Social Media for Lead Generation?
Many marketers consider social media to be an effective channel in the early engagement stage of the funnel. And, while two-thirds (64%) of marketers say they have a specific plan in place to use...
https://www.marketingcharts.com/customer-centric/lead-generation-and-management-111368
Programmatic’s Share of Global Digital Display Ad Spend Expected to Keep Climbing
Programmatic’s share of global digital display spending has increased considerably over the past 7 years, and that share is only expected to increase in the next couple of years to come. That s...
https://www.marketingcharts.com/advertising-trends/programmatic-and-rtb-111372
Google’s Top Trending Searches of 2019 and Other Year-in-Review Lists
It’s that time of the year again, for the most special of retrospections… year-in-review lists. Google’s top trending searches of 2019 show that globally cricket, soccer and the newest iPho...
Marketers Tout SEO’s Effectiveness As They Look to Drive Leads, Customer Acquisition
As marketing shifts to a digital world, it may come as little surprise that the majority of today’s marketers find digital media to be significantly (40%) or somewhat (47%) more effective than ...
How Are Audiences Coming Across Marketing News Content?
While general referral traffic comes from a variety of different channels including social, search, and internal links, that doesn’t mean that they work the same for every business category. A ...
https://www.marketingcharts.com/industries/media-and-entertainment-111343
US Media Audience Demographics: 6th Annual Edition
US adults love their media time – spending upwards of 12 hours per day across digital and traditional channels. This offers marketers plenty of opportunities to reach them, but shifting consume...
Consumers Are Skeptical When Brands Take A Stand. How Can They Boost Credibility?
Consumers respond favorably to businesses that are not only driven by growth but also focus on impacting societal issues in a positive manner. And while 7 in 10 of the more than 1,500 consumers s...
Why Do Americans Donate to Charity?
Three-quarters (75%) of American adults say they donate money to charity yearly, with 28% saying they donate between $100-$499 every year. So, what drives Americans to give money to charity? Here...
https://www.marketingcharts.com/industries/non-profit-111281
1 in 3 Marketers and Agencies to Increase Spending on TikTok in 2020
With 2020 just around the corner, marketers around the world are considering where they want to spend their marketing dollars. While many plan to increase their investment in digital channels lik...
https://www.marketingcharts.com/business-of-marketing/marketing-budgets-111236
Holiday 2019 Data Hub (Updated): Thanksgiving Weekend Recap
With Thanksgiving weekend and Cyber Monday in the rear-view mirror, shopping results are coming out from several sources. Although the precise figures differ from one source to the next, it seems...
Social Media to Surpass Print in Global Advertising Spend This Year
Although digital advertising revenue growth is slowing down, at least in the US, digital channels are continuing to rise as advertisers make even larger investments in them at the expense of more...
https://www.marketingcharts.com/advertising-trends/spending-and-spenders-111193
Three Interesting Findings About What Influences Millennials’ Purchases
Consumers are influenced to make purchase decisions by a number of sources, from the myriad of ad formats found both online and offline to word-of-mouth from friends and family. The latest US Pur...
https://www.marketingcharts.com/demographics-and-audiences/youth-and-gen-x-111155
Here’s What B2B Content Marketers Are Prioritizing in 2020
The majority of B2B marketers say they’re finding success with their current marketing content strategy, but how will they carry over that success in the year to come? For almost half of the B2...
https://www.marketingcharts.com/cross-media-and-traditional/content-marketing-111151
Email Remains at the Heart of Identity Resolution Efforts
Seven in 10 (71%) brands have difficulties maintaining an accurate customer ID over a period of time, a problem that makes it difficult for them to personalize marketing messages and keep up with...
https://www.marketingcharts.com/customer-centric/datadriven-111147
US Mobile Device Owners Aren’t Just Discovering Apps Through the App Store
Smartphone apps now account for a whopping two-thirds (63%) of time spent with digital media in the US. So where are consumers discovering the apps they download? The latest research from Comscor...
Smartphones Now Account for 70% of US Digital Media Time
Smartphones, which are cutting into the time spent with traditional media continue to account for a growing share of time spent with digital media. In the US, smartphones now account for fully 70...
What Do Millennials and Gen Z Look for in An Influencer?
Younger Americans have embraced influencers, with about 7 in 10 Gen Z and Millennial consumers reporting that they follow people on social media who could be considered influencers. And, in its s...
More B2B Marketers Say Successful Content Generates Sales
Almost two-thirds of B2B marketers believe that content marketing is an effective tactic for the top of the funnel, yet it also is proving to be useful for activities further down the funnel. Ind...
https://www.marketingcharts.com/cross-media-and-traditional/content-marketing-111057
What Strategies Will B2B Marketers Be Exploring in 2020?
As 2019 nears its end, it’s time for B2B marketers to look towards 2020 and determine their goals and the strategies they’ll use to achieve them. In a new report from Sagefrog Marketing Grou...
https://www.marketingcharts.com/industries/business-to-business-111025
The US Purchase Influencers Report 2019
We’re excited to release our latest study of ad influencers and how they measure up with earned and owned channels. In our new US Purchase Influencers Report 2019, we delve into the media activ...
3 Points About How Enterprise Marketers Are Allocating Their Budgets
Marketers across the globe expect to see their budgets for traditional channels such as out-of-home, traditional TV and print either stay the same or decrease in the coming year. And, although th...
https://www.marketingcharts.com/business-of-marketing/marketing-budgets-110939
Facebook Is Not As Indispensable As It Once Was
Although 7 in 10 US adults are still using Facebook, the appeal it once had has deteriorated. A study by AudienceProject of 13,000 social media users from the US and Europe, ages 15 and older, il...
Five Notes on Digital Advertising Revenues in H1
Recent estimates show that the online advertising in the US has far surpassed TV ad spending and is predicted to grow apace in the next few years. That being said, a half-year report from the IAB...
https://www.marketingcharts.com/advertising-trends/spending-and-spenders-110796
Teens’ Video Preferences Continue to Evolve
For the past few years, US teens have spent the largest portion of their video viewing time with Netflix. But that preference has now changed, as the latest semi-annual teen survey from Piper Jaf...
https://www.marketingcharts.com/demographics-and-audiences/teens-and-younger-110743
Kids Say Their Purchase Decisions Are Swayed More by Social Media Influencers Than by Family
The amount of money spent advertising to kids has been steadily rising in recent years, with digital channels take an increasing role. Among those digital channels is social media – and a recen...
https://www.marketingcharts.com/demographics-and-audiences/teens-and-younger-110706
Here’s How Global Marketing Leaders’ Budgets Are Trending Across Channels
Looking ahead, forecasts indicate that the decline in traditional advertising spend is expected to continue as more marketers turn to digital channels, with the US media market size for online ad...
Why Do Different Generations Use Social Media?
For the past few years, Facebook has experienced a decline in usage among younger generations while other social media channels like Instagram have taken the lead. This is especially true among t...
What Makes Smart Speakers and Voice Assistants Creepy?
Smart speaker ownership has risen dramatically in recent years, and the use of voice assistants has also become more common. Indeed, almost half (45%) of the 5,000 people in Europe and North Amer...
https://www.marketingcharts.com/digital/non-mobile-connected-devices-110583
Here’s Why Consumers Unfollow Influencers
More people are crediting influencers for their purchase decisions, with 3 in 5 younger consumers (ages 16-24 years old) saying that influencers have inspired their purchases in the past six mont...
What Are the Ingredients of a Successful Product Launch?
Last year, the number of product launches increased by an average of 27% per company, with some sectors like food and beverage experiencing even greater growth. Because of this influx of new prod...
https://www.marketingcharts.com/business-of-marketing-110540
Analysis Suggests Advertisers Could Direct More Spend to Facebook Suggested Video Ads
Although Instagram only accounts for about one-fifth of Facebook’s total ad spend, in Q2 2019 the 50 largest business profiles had the same audience size on Instagram as they did on its parent ...
https://www.marketingcharts.com/advertising-trends/creative-and-formats-110504
Top 15 B2B Marketing Charts of H1 2019
Want to get up to speed on the latest trends in B2B marketing? Check out the most popular charts with our B2B audience during the first half of this year, with valuable data covering a range of t...
https://www.marketingcharts.com/industries/business-to-business-110517
2019 Tech Update: Mobile and Social Media Usage, by Generation
Millennials and Gen Xers continue to have the broadest access to smartphones and the heaviest use of social media versus other generations. However, the adoption of smartphones and social media f...
Close to Half of Online Fashion Shoppers Say Social Media Inspired Their Last Purchase
By 2022, E-commerce is expected to grow to account for more than one-third (36%) of the total global fashion industry by 2020. This growth will be fueled in part by social media, as almost half (...
https://www.marketingcharts.com/industries/retail-and-e-commerce-110385
Which Social Media Platform Generates the Most Return Visitors to Online Media Sites?
Changes to Facebook’s algorithms have not endeared the social media platform in the eyes of publishers, with many experiencing a decrease in referral traffic from the platform after the changes...
What B2B Marketers Are Saying About Their Lead Nurturing Campaigns
Only a few (8%) B2B marketers feel that they are doing an excellent job when it comes to their current lead nurturing initiatives. Instead, the majority of marketers say their lead nurturing init...
https://www.marketingcharts.com/customer-centric/lead-generation-and-management-110269
2019’s Top Brands Ranked by Customer Loyalty
Amazon retains its position as the brand loyalty leader in the US for the third consecutive year. So says the latest annual loyalty study from Brand Keys, which ranked customer engagement and lo...
https://www.marketingcharts.com/brand-related/top-brands-110227
Instagram Benchmarks: Use of Video Increasing
Videos used in Instagram Stories have been found to have higher engagement rates than photos – which could be why Instagram business pages tend to be transitioning more to video posts, per a st...
Given the Opportunity, Marketers Would Invest More in Data, Analytics and Tech
Even though marketing budgets are expected to rise and account for a larger share of overall company budgets in the next year, chances are marketers will always be happy with even larger budgets ...
https://www.marketingcharts.com/business-of-marketing/marketing-budgets-110153