Last year, the number of product launches increased by an average of 27% per company, with some sectors like food and beverage experiencing even greater growth. Because of this influx of new prod...
https://www.marketingcharts.com/business-of-marketing-110540
Although Instagram only accounts for about one-fifth of Facebook’s total ad spend, in Q2 2019 the 50 largest business profiles had the same audience size on Instagram as they did on its parent ...
https://www.marketingcharts.com/advertising-trends/creative-and-formats-110504
Want to get up to speed on the latest trends in B2B marketing? Check out the most popular charts with our B2B audience during the first half of this year, with valuable data covering a range of t...
https://www.marketingcharts.com/industries/business-to-business-110517
Millennials and Gen Xers continue to have the broadest access to smartphones and the heaviest use of social media versus other generations. However, the adoption of smartphones and social media f...
By 2022, E-commerce is expected to grow to account for more than one-third (36%) of the total global fashion industry by 2020. This growth will be fueled in part by social media, as almost half (...
https://www.marketingcharts.com/industries/retail-and-e-commerce-110385
Changes to Facebook’s algorithms have not endeared the social media platform in the eyes of publishers, with many experiencing a decrease in referral traffic from the platform after the changes...
Only a few (8%) B2B marketers feel that they are doing an excellent job when it comes to their current lead nurturing initiatives. Instead, the majority of marketers say their lead nurturing init...
https://www.marketingcharts.com/customer-centric/lead-generation-and-management-110269
Amazon retains its position as the brand loyalty leader in the US for the third consecutive year. So says the latest annual loyalty study from Brand Keys, which ranked customer engagement and lo...
https://www.marketingcharts.com/brand-related/top-brands-110227
Videos used in Instagram Stories have been found to have higher engagement rates than photos – which could be why Instagram business pages tend to be transitioning more to video posts, per a st...
Even though marketing budgets are expected to rise and account for a larger share of overall company budgets in the next year, chances are marketers will always be happy with even larger budgets ...
https://www.marketingcharts.com/business-of-marketing/marketing-budgets-110153
CMOs are more bullish about their budgets in the next 12 months than they were this time last year. In fact, marketers predict a rise of 8.7% in their budgets in the coming year, with the B2B and...
https://www.marketingcharts.com/business-of-marketing/marketing-budgets-110138
Six in 10 US adults say they are at least somewhat concerned about data privacy, with younger generations being less concerned about their data privacy than older adults. And, while a majority of...
https://www.marketingcharts.com/customer-centric/personalization-customer-centric-110141
Improving the quality of lead generation remains a priority for marketers, with the majority (88%) allocating more of their total budget towards improving the quality of leads generated. How is t...
https://www.marketingcharts.com/customer-centric/lead-generation-and-management-110092
Paid search is expected to one of the top contributors to global ad growth in the next year. As click-through rates for Google paid search for many consumer categories sees considerable growth in...
Tech brands like Google, Amazon and Apple have made a strong showing on other ‘top brands’ lists this year, including most loved brands, most ‘intimate’ brand, and most loved on social me...
https://www.marketingcharts.com/brand-related/top-brands-109910
Video accounts for a large portion of the advertising spend of major national advertisers, with marketers contending that video has higher conversion rates than other content. When it comes to vi...
https://www.marketingcharts.com/advertising-trends/creative-and-formats-109928
Instagram has progressed from a little app where users shared photos of their beautifully presented meals to a social media platform that a majority of digital marketers consider to be essential ...
With shopping tools like Smart Speakers, subscription services and AR/VR now available, it’s safe to say that the shopping experience is changing. But, despite a majority of US adults being awa...
https://www.marketingcharts.com/industries/retail-and-e-commerce-109827
Facebook’s investment in Instagram continues to pay off and appears to making up for the slow down in Zuckerberg’s original social network. In Q2 2019, brands advertising across both platform...
More than half (54%) of smart TV owners use their smart TV to stream video weekly, per a report from Hub Entertainment Research. But with all the other capabilities smart TVs offer, what other ac...
https://www.marketingcharts.com/digital/non-mobile-connected-devices-109682
Many marketers could be suffering from leaky funnels, as the majority (82%) of businesses have zero to moderate integration of funnel sections, while only 2% say they have complete integration of...
https://www.marketingcharts.com/customer-centric/lead-generation-and-management-109657
Social media has in some cases become the equivalent to the office water cooler in the ’90s, where everyone would eagerly gather around and discuss the latest episode of Seinfeld. Indeed, almos...
https://www.marketingcharts.com/television/social-tv-multi-screening-109644
For the second consecutive year social media users have a relatively low level of satisfaction with the platforms they use as a whole, per a report from the American Customer Satisfaction Index ...
The majority of marketers agree that social media analytics is an essential business development tool, per a report from NetBase , which surveyed more than 1,700 marketers, half of whom are from ...
Instagram posts have been found to generate more interaction when they include at least one emoji, making emojis a surprisingly useful engagement tool as opposed to just a way to dress up an othe...
https://www.marketingcharts.com/customer-centric/customer-engagement-109504
An array of industries are represented in this year’s most-loved brands on social media, per a report from NetBase. In an attempt to determine which brand garnered the most love on social medi...
https://www.marketingcharts.com/brand-related/top-brands-109502
Social media advertising continues to grow in 2019, albeit at a slower pace than previous years. Q1 2019 saw 26.2% year-over-year (y-o-y) combined ad revenue growth for key social and messaging c...
With the majority of marketers agreeing that Instagram is important to their social media marketing strategies and Stories being one of their most effective content types, it may be time for mark...
With cost efficiency and better brand knowledge as key benefits, many companies are moving marketing activities, including content marketing, from agencies to in-house teams. Nonetheless, many bu...
https://www.marketingcharts.com/business-of-marketing/agency-business-109368
Two-thirds of marketers say that Instagram is either extremely important (30%) or very important (35%) to their overall social media marketing strategy, as a majority of marketers plan to increas...
Just over midway through the year, digital marketers have named one of their top strategic priorities as increasing brand awareness, while on the tactical side, they are striving to deliver perso...
An overwhelming majority (95%) of retail customers say they try to resolve an issue online at least some of the time, with two-fifths (42%) trying to resolve their issue online first most of the ...
https://www.marketingcharts.com/customer-centric/customer-service-109300
There has been a lot written about Millennials and Gen Zers, but what about those young adults who fall somewhere in between these two groups? Cuspers, as they have been dubbed, are those 19-25-y...
https://www.marketingcharts.com/demographics-and-audiences/youth-and-gen-x-109277
Influencer marketing is still all the rage, with the majority of brands who used influencers last year continuing to do so in 2019. There are several considerations that go into choosing the righ...
Every generation believes they’ve got one up on the generations that came before them and the youths of Gen Z (the generation born roughly between 1995 and 2010) are no different. For this gene...
https://www.marketingcharts.com/demographics-and-audiences/teens-and-younger-109216
While the trust US adults have in the media has experienced a considerable dip in recent years, there are indications that trust in mass media is returning. And yet despite this growing trust, it...
https://www.marketingcharts.com/industries/media-and-entertainment-109145
The US advertising marketplace is expected to grow by 8% (not including cyclical events such as the Olympics and the World Cup) in 2019 and, according to new data from the Standard Media Index (S...
https://www.marketingcharts.com/advertising-trends/spending-and-spenders-109000
Do marketers think of the long game when it comes to their customers? Maybe not, as only one-third (33%) of survey respondents report that customer lifetime value (CLV) is a measurable and report...
Global internet advertising spend is projected to account for about half of total media advertising dollars next year – and it’s well on its way to fulfilling this projection, according to ne...
https://www.marketingcharts.com/advertising-trends/spending-and-spenders-108771
A large majority (89%) of marketers use video as part of their content strategy, which is not surprising considering marketers believe video converts better than other content. But how do markete...
Seven in 10 social marketers say that increasing brand awareness is one of their top goals. To help achieve this, more than half (54%) of marketers are prioritizing potential audience reach when ...
With three-quarters of US consumers saying that customer experience factors into their purchase decision-making, voice of the customer (V0C) programs can play a vital role in improving customer e...
Good news for Mark Zuckerberg – in the US, small businesses have not wavered in their use of advertising on Facebook, according to a survey by CNBC and SurveyMonkey. More than one-quarter (26%)...
There is a positive correlation between the number of times someone visits a website and retention, according to a new study by Parse.ly. In fact, the most loyal readers, people who visit a websi...
https://www.marketingcharts.com/industries/media-and-entertainment-108564
With many retailers having concerns about selling on marketplaces – ranging from having to share a cut of revenues to potential customer relationship issues – some are choosing to cut out the...
Growth in programmatic spending on connected TV, social video advertising and OTT has contributed to US marketers spending an estimated $29.2 billion this year on programmatic video. This will ac...
Facebook remains the most used social media platform among marketers again this year, but Instagram is gaining in popularity as companies plan to increase their activity on the platform, per the ...
Online ad revenues grew rapidly again this past year, up almost 22% and surpassing a $100 billion milestone to reach $107.5 billion, per the latest revenue report from IAB and PwC. Revenues for ...
https://www.marketingcharts.com/advertising-trends/spending-and-spenders-108416
Fewer than one-quarter (22%) of US adults use Twitter, making it one of the least used of the top social media platforms in the US. Of those who are on Twitter, a mere 10% account for the vast ma...
When Facebook acquired Instagram in 2012 for $1 billion, many were shocked at the price paid for a company that only had 13 employees. Today, that investment appears to be a very wise decision, a...