Marketing Charts » Social Media

Despite much lower predictions, data from the National Retail Federation (NRF) finds that retail sales, including online and other non-store sales, for the November through December 2020 holiday ...

https://www.marketingcharts.com/industries/retail-and-e-commerce-115351

When it comes to influencing purchase decisions, consumers take product and business reviews to heart. But, it’s not just reviews that consumers read — close to three-quarters also read the b...

https://www.marketingcharts.com/customer-centric/customer-engagement-115959

More than 9 in 10 marketers plan on investing in online video and mobile this year, with a majority planning to invest more in each of these channels than they did in 2020. At the same time, data...

https://www.marketingcharts.com/advertising-trends/spending-and-spenders-115948

The majority (56.1%) of Visible Experts’ clients say they learn just from working with the expert, but they also experience a variety of other benefits, according to a recent report from Hinge...

https://www.marketingcharts.com/industries/business-to-business-115874

The way B2B companies do business has evolved. With more emphasis being put on digital transformation that has only been exacerbated by COVID-19 and changing customer behaviors, B2B decision-make...

https://www.marketingcharts.com/industries/business-to-business-115868

As one of the top 5 social media apps US consumers cannot do without, Twitter remains a destination for brands to engage with their customers. It’s also a place where content marketers can shar...

https://www.marketingcharts.com/cross-media-and-traditional/content-marketing-115848

TikTok has quickly become a favored social media platform among teens, and several Fortune 500 companies have even seen the value in engaging with customers through the app. And, while the appeal...

https://www.marketingcharts.com/digital/social-media-115845

Close to one-fifth (18%) of consumers around the world are early adopters of technology – agreeing that they either are actively on the lookout to buy new tech devices and services or are alway...

https://www.marketingcharts.com/advertising-trends/creative-and-formats-115763

Digital media experts think that third-party cookie deprecation will be a top challenge in the industry this year, according to Integral Ad Science’s (IAS) latest Industry Pulse report . Here�...

https://www.marketingcharts.com/advertising-trends/creative-and-formats-115713

The events of 2020 saw content consumption and engagement rise, particularly in the B2B arena, signaling the importance of content marketing in an increasingly digital world. As such, a new repor...

https://www.marketingcharts.com/cross-media-and-traditional/content-marketing-115720

Thanks to the COVID-19 pandemic, 2020 has been a year of disruption for consumers and businesses – and according to new data from McKinsey, the vast majority (78%) of consumers have tried a new...

https://www.marketingcharts.com/customer-centric/spending-trends-115684

Organizations continue to see video as a viable form of content. The latest State of Video report from Demand Metric and Vidyard finds that even more organizations are seeing its value, with 76%...

https://www.marketingcharts.com/digital/video-115756

Cinema, out-of-home (OOH) and print are just some of the ad types whose investment has been hit hard this year, according to WARC’s latest report on global ad trends for 2020/21. By all accoun...

https://www.marketingcharts.com/advertising-trends/spending-and-spenders-115681

It’s that time again when the year-in-review lists are rolling in. And, what a year it’s been. There’s no surprise that Google’s top trending searches of 2020 show that, globally, the cor...

https://www.marketingcharts.com/featured-115747

Some 93% of retailers are currently buying social media ads on Facebook, with three-quarters planning to increase this investment in 2021, according to Smartly.io’s latest report , this time co...

https://www.marketingcharts.com/industries/retail-and-e-commerce-115658

Media time is an essential element of American life. But life has been anything but routine this year. The 7th annual US Media Audience Demographics report poses the question: who’s listening t...

https://www.marketingcharts.com/featured-115704

Manufacturing marketers are more likely to turn to video as a content type than content marketers overall, according to a recent report from Content Marketing Institute (CMI), MarketingProfs and...

https://www.marketingcharts.com/cross-media-and-traditional/content-marketing-115632

Mobile app usage has seen a notable increase since COVID-19, and new data from Comscore confirms this trend, reporting global growth not only in mobile minutes, but apps’ continued dominance o...

https://www.marketingcharts.com/digital/mobile-phone-115616

This year has brought about a lot of changes for B2B marketers, with a new survey from MarketingProfs finding that in the last 6 months B2B marketers have had to deal with balancing work and chan...

https://www.marketingcharts.com/industries/business-to-business-115597

Digital out-of-home (DOOH) advertising consistently accounts for a growing share of total out-of-home ad spending. And, although it’s been a difficult year for out-of-home (OOH) advertising in ...

https://www.marketingcharts.com/cross-media-and-traditional/out-of-home-115599

More than three-quarters of social media ad spend in Q3 2020 was allotted to main-feed formats according to Socialbakers’ social media trends report for the last quarter. Here’s a look at so...

https://www.marketingcharts.com/digital/social-media-115489

Data analysis is not only a much sought after skill, it’s often what sets a successful company apart from the others. This isn’t bound to change anytime soon, with a recent report from Altim...

https://www.marketingcharts.com/business-of-marketing/staffing-115467

More than 2 in 5 (44%) marketing and sales professionals say they currently have a revenue attribution strategy in place, while a similar share either are currently rolling out such a strategy (1...

https://www.marketingcharts.com/customer-centric/analytics-automated-and-martech-115472

Digital marketers have a clear vision of their priorities though some are working with less marketing resources than others, according to Altimeter’s State of Digital Marketing report for 2020...

https://www.marketingcharts.com/business-of-marketing-115420

Fewer Fortune 500 companies are using social media platforms such as Twitter, Facebook and Instagram this year than did last year. However, their use of public-facing corporate blogs has increase...

https://www.marketingcharts.com/digital/social-media-115417

Stories’ share of Instagram ad spend showed a marked increase in the third quarter of this year, per the latest quarterly digital marketing report from Merkle. The study reveals that, among Me...

https://www.marketingcharts.com/digital/social-media-115413

About half of US adults say they trust the information they receive from reviews of products or services from other users or customers. This is per data from Ipsos that also shows that other sour...

https://www.marketingcharts.com/digital/social-media-115342

The majority of sales and marketing professionals will discard a lead after 3-5 attempts to make contact, according to a recent report from Ascend2 and Verse.io. The study looks at the intricaci...

https://www.marketingcharts.com/customer-centric/lead-generation-and-management-115285

Under normal conditions, it’s probably fair to say that many Americans feel at least some degree of stress. But, these are far from normal times. With a pandemic affecting most aspects of daily...

https://www.marketingcharts.com/industries/media-and-entertainment-115240

It hasn’t taken long for TikTok to become a favorite among US teenagers. Indeed, after being deemed the third favorite social platform for teens in Spring of this year, it has sailed past Insta...

https://www.marketingcharts.com/digital/social-media-115242

The percentage of B2B buyers evaluating vendors by their knowledge of the industry/subject matter expertise has risen sharply in the past couple of years, according to Hinge Marketing’s latest ...

https://www.marketingcharts.com/industries/business-to-business-115250

Some 7 in 10 users of B2B conversational marketing tools would use them for communicating with businesses, getting questions answered, and resolving issues, according to Drift and Heinz Marketing...

https://www.marketingcharts.com/industries/business-to-business-115021

Eyeing an increase in political advertising during the final stretch of the presidential election season, a recent survey of marketers and agencies by Advertiser Perceptions found that half plann...

https://www.marketingcharts.com/industries/government-and-politics-115224

As US elections near, the number of political ads seems to increase. And, while the ads may seem inescapable, a survey from the Pew Research Center shows that one place the majority of Americans ...

https://www.marketingcharts.com/industries/government-and-politics-115222

In the second quarter of 2020, nearly one-quarter (22%) of US ad spend was invested in paid social, with more than half of that spend being put toward advertising on Facebook. Indeed, Facebook’...

https://www.marketingcharts.com/advertising-trends/spending-and-spenders-115160

Social media has transformed from a place where people simply caught up with old friends, informed everyone what they were having for dinner and shared photos of their children. Now, among many o...

https://www.marketingcharts.com/digital/social-media-115153

More than 8 in 10 (85%) B2B content marketers claim their organization’s content marketing has been at least moderately successful over the past year, with one-third saying it has been extremel...

https://www.marketingcharts.com/cross-media-and-traditional-115151

The negative impact COVID-19 has had on global ad spend is being felt almost across the board, but unsurprisingly it’s offline channels that have been hit the hardest. In a recent report , WARC...

https://www.marketingcharts.com/advertising-trends/spending-and-spenders-115143

The majority of consumers say they prefer relevant ads, even if far fewer report seeing any. Nonetheless, when it comes to engaging with ads on social media, relevance takes a backseat to issues ...

https://www.marketingcharts.com/digital/social-media-115133

Even after being hit with a myriad of controversy ranging from the mishandling of personal data to a recent advertiser boycott, Facebook remains the mobile app that Americans can least do without...

https://www.marketingcharts.com/digital/social-media-115070

For the fourth consecutive year, Amazon has been crowned the brand loyalty leader in the US. This is according to Brand Key’s latest annual loyalty study , which ranked customer engagement and ...

https://www.marketingcharts.com/brand-related/brand-loyalty-115053

More than six months into the COVID-19 pandemic, the short-term impact it has had is quite clear. But what about the future? What sort of long-term impact do marketers think the pandemic will hav...

https://www.marketingcharts.com/advertising-trends/spending-and-spenders-115044

Content consumption has increased across the board since the pandemic, though not all consumers expect these habits to stick post-COVID. So finds a recent DoubleVerify report on shifts in media ...

https://www.marketingcharts.com/industries/media-and-entertainment-115026

When it comes to paid strategies, performance marketing campaigns appear to be a growing area of interest for marketers, with budgets in this area following suit. Indeed, a new report from Ascen...

https://www.marketingcharts.com/business-of-marketing-115068

When it comes to advertising, consumers and advertisers often have very different goals. While advertisers strive to grab even a fragment of the consumer’s attention in an increasingly noisy la...

https://www.marketingcharts.com/advertising-trends/creative-and-formats-114979

One-third (33%) of consumers think celebrities have a minimal impact on their purchase decisions, according to recent data from Bluecore. At a time when online shopping habits have never been mor...

https://www.marketingcharts.com/cross-media-and-traditional/word-of-mouth-114918

Since early on in the coronavirus pandemic advertisers’ ad dollars have been in flux, with a significant portion of spending being diverted away from traditional media to digital, while other b...

https://www.marketingcharts.com/advertising-trends/spending-and-spenders-114901

When it comes to developing creative marketing ideas, agencies are doing a good job. However, marketers are less keen on how much they are expected to pay for services. This is per findings of a ...

https://www.marketingcharts.com/business-of-marketing/agency-business-114817

As one of the Big 4 streaming video services, YouTube captures about one-quarter (21%) of the time OTT-households spend with video, making it a platform where some two-fifths of marketers expect ...

https://www.marketingcharts.com/digital/video-114812

Eight in 10 adult consumers who have made a home improvement purchase or are planning to do so say that it was COVID-19 that got them thinking more about home improvement projects. And, from awar...

https://www.marketingcharts.com/industries/real-estate-industries-114734