The automotive sales business is highly competitive. Today, you need more than superior merchandise, enticing pricing, superior warranties and financing, a great location, and winning personality...
Digital Marketing: It’s Time for OEMs to Rethink Their Co-Op Programs This article was not written to be cute or semi-controversial. It was also not written for dealers to read, nod their heads...
https://forum.dealerrefresh.com/digital-marketing-time-oems-rethink-co-op-programs/
E-commerce has increasingly become a platform for big-ticket purchases like TVs, mattresses and cars. Car buyers can not only complete online before stepping into a dealership, but in some cases,...
https://forum.dealerrefresh.com/how-dealerships-can-compete-amazon-carvana/
News broke in June that Amazon is recruiting car sales executives and may soon start directly selling cars throughout Europe. Amazon Vehicles has already broken into the Italian car sales market,...
https://forum.dealerrefresh.com/amazon-car-sales-how-employees-can-give-competitive-edge/
Hiring new employees to your growing dealership can be EXCITING and STRESSFUL. Without a comprehensive human resources (HR) system, keeping track of your current employees’ payroll and ad...
https://forum.dealerrefresh.com/4-reasons-stop-using-dealer-dms-for-hr/
Traditional roles in dealership culture are changing rapidly, and current employee structures need to adapt accordingly. In the past, it was not uncommon for a dealership to foster a culture wher...
https://forum.dealerrefresh.com/cross-training-new-dealer-employees/
Today’s buyers want to purchase cars like they purchase everything else — simple, fast, and in a transparent manner. With broad access to the internet, the days of distrust for the car-buying...
https://forum.dealerrefresh.com/product-specialist-vs-traditional-car-salesman/
We’re getting some conversation and sharing rolling this weekend with a post by Brian Pasch. He’s looking for the answer to what appears to be a simple question. But, is it? Why Buy A New ...
If not for a camera and a process, I wouldn’t be writing this article behind a desk inside a publically traded company. eCarList’s founder, Len Critcher, sold over 6,000 cars online with a ca...
https://forum.dealerrefresh.com/dealer-photos-inhouse-increases-dealership-bottom-line/
Do you really know what your dealership website chat is doing for you? Those of us with chat on our dealer sites know that chat is an amazing lead generator, but, do you really know what your cha...
https://forum.dealerrefresh.com/dealership-chat-used-or-abused/