Comments for Small Business Podcast - Excellence Expected, by Mark Asquith

It's time for a change: https://www.inandaroundpodcasting.com . FAN OF THE SHOW? FIND IT HELPFUL? You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this ...

https://mark.live/episode/finale

We love podcast industry podcasts - there are a lot of them and they're run by smart, passionate people who live and breathe podcasting and who are usually industry professionals. Sometimes tho...

https://inandaroundpodcasting.com/episode/trailer

What does the future of podcast monetization look like? Today I'm joined by Sam Sethi, founder of https://www.podfans.fm, a new platform embracing creator culture and a pioneer of the value for...

https://mark.live/episode/323

I got into podcasting a decade ago. Since then, I've seen it change from a fledging industry with little revenue flowing through it and flourish into a genuine media industry with billions in ad ...

https://mark.live/episode/322

You know me, I don't sugarcoat when I feel that something isn't as good as it could be. And, with the world of podcasting growing and, in particular, the choices that consumers have about the myr...

https://mark.live/episode/321

I'm delighted to be able to give my reaction to the Squadcast acquisition by Descript, plus I preview a little of Podcast Movement 2023 and thank Josh for his kind beer money! FAN OF THE SHOW? ...

https://mark.live/episode/320

Design is everywhere. Design is every THING. You simply cannot escape it. But, as podcasters, we fall into the same trap that so many other types of organisation fall into: commoditising design...

https://mark.live/episode/319

When I first started my journey within the podcasting world, I was lucky enough to meet a range of people who have gone on to become genuine friends. Amongst those is one of the finest, most re...

https://mark.live/episode/318

In this episode, I have a deep-dive conversation with Mike Wooller, Head of Content Partnerships at Global. Mike has a wealth of experience in the industry and this episode is a must-listen for t...

https://mark.live/episode/317

WARNING! THIS EPISODE CONTAINS SOME F-BOMBS AND OTHER WELL PLACED WORD BOMBS - BUT THEY’RE WORTH IT. Threads, the brand new "chat app" and Twitter alternative from Meta, aka Facebook, aka Ins...

https://mark.live/episode/316

When it comes to generating predictable revenue from a podcast, reliability in downloads is vital. Whether that podcast is monetised via programmatic ads, directly sold host-read ads, selling m...

https://mark.live/episode/315

I frequent many podcasting communities and without a doubt, the biggest question (and the biggest question for the last decade) is "How do I grow my podcast?". I've spoken before about why this...

https://mark.live/episode/314

In this episode, I discuss how to build audience loyalty and drive podcast growth through exclusive content and early/premium access. Learn how to identify the types of content that resonate most...

https://mark.live/episode/313

In this episode, I dive into my experience at the Podnews Live Manchester event on June 13, 2023. Held at The Lowry Theatre in Salford, Manchester, this event was an absolute success, buzzing wit...

https://mark.live/episode/312

Last week, me and the Captivate (@CaptivateAudio) team hit London for The Podcast Show (@PodcastShowLDN). We joined our fabulous Global family (@Global) as podcasting industry experts, enthusiast...

https://mark.live/episode/311

In this episode, I'm taking you on a deep dive into YouTube's long-awaited new podcasting features that have the potential to increase and enhance the way that we, as creators, connect with our a...

https://mark.live/episode/310

In this episode, I explore the power of podcast memberships and share valuable strategies for creating irresistible subscriber experiences. Learn how to design a membership program that captiva...

https://mark.live/episode/309

As I bring The Podcast Accelerator back from hiatus, I wanted to share my thoughts and experiences from over a decade in podcasting. But, rather than just rattle through a list of things that I...

https://mark.live/episode/308

Today I'd like to run you through what's coming up on the podcast that will help you to grow your audience! As I come out of hiatus I've planned an array of content to help with your podcast gr...

https://mark.live/episode/whats-coming-up-on-the-show

The hiatus is over! It's been a while but I'm back to educate and (subjectively...) entertain those creators looking to build a meaningful, sustainable podcast audience. There will be some ch...

https://mark.live/episode/the-hiatus-is-over

I'm having a little bit of a break from the podcast to focus on family and Captivate but will be back shortly! In this episode I'll talk to you about why, when I'll be back and recommend a LOT of...

https://mark.live/episode/baby-hiatus-spring-2022

Podcasting tech can seem overwhelming but it rarely is once you know how to use it. Here are three creative and actionable ways that you can instantly start to use dynamic ad and content insertio...

https://mark.live/episode/307

The truth is that you and I, we don't know everything and remaining humble is a skill and mindset that we all, as podcasters, must practice and adopt so that we don't limit the potential of our p...

https://mark.live/episode/306

An interview show is touted as the way to "explode" your influence and increase your impact by the gurus who sell anything to anyone, but you've followed all of their advice and for some reason, ...

https://mark.live/episode/305

The panacea for the busy podcaster is a robust set of processes. But are your processes devolving your podcast into a lifeless cookie cutter template? Are your processes undermining your creativi...

https://mark.live/episode/304

Each social channel has its nuances, benefits and flaws. Twitter is my personal favourite for podcast growth so today I'm sharing a few simple strategies that I employ to build my podcast audienc...

https://mark.live/episode/303

We all want more "engagement" on our podcasts but the word itself poses some challenges and leaves us fighting for broad strokes of interaction that we just can't scale. BUT WE CAN FIX IT. ABOU...

https://mark.live/episode/302

Black Friday just rolled around once more and, as ever, my inbox was flooded with sales from all sorts of people including podcast "gurus". I'm sure that you had the same emails. With January...

https://mark.live/episode/301

As a serious independent podcast creator, it’s important that you have a full toolkit available to you  to help you to grow your podcast’s audience and to monetize your show(s) in diverse w...

https://mark.live/episode/300

You'd be forgiven for thinking I've been lazy over the last month. My podcast publishing has been slower than usual - dropping from once per week to once every two weeks - but, it hasn't been d...

https://mark.live/episode/scared-to-experiment-with-your-podcast

There's an old adage that every entrepreneur claims that they coined but that Jeff Bezos, he of space, is widely credited as saying first: "Your brand is what people say about you when you're n...

https://mark.live/episode/2-actionable-podcast-brand-experience-tips

I owe you an apology. Last week I didn't get my usual Monday content out because we had a crazy week with two Captivate mega feature releases . My bad, I thought I had time to get it done but Mon...

https://mark.live/episode/effective-vs-efficient-podcasting

The more you strive to grow your podcast, the more your plate fills up with things you need to do and eventually, you end up with more and more plates to the point that you could enter the world ...

https://mark.live/episode/podcast-overwhelm-coping-tactics

Podcasting isn't easy. There's so much that goes into a quality podcast episode and that's before we even talk about the launch process, the marketing requirements and all of the pesky business...

https://mark.live/episode/test-your-podcasting-tolerances

You don't need big numbers to monetise your audio influence. You just need a plan. Try this one. Last week Captivate launched professional podcast network features and cross-promotional feed d...

https://mark.live/episode/a-podcast-network-business-plan-to-copy

For the full Captivate cross-promotional feed drops and network product release notes, check out the blog post here: https://www.captivate.fm/product-releases/network-features/ YOUR NEXT STEPS...

https://mark.live/episode/introducing-cross-promotional-feed-drops-network-features-for-every-captivate-podcaster

This week is Captivate's second birthday and to celebrate we're running our annual three-hour growth summit over on our YouTube channel . Entitled Ready, Set, Grow!, the event will feature three ...

https://mark.live/episode/new-captivate-feature-announcement-coming-up

LAST WEEK I SPOKE TO YOU ABOUT THE THREE BIG "SINS" OF PODCAST COACHING; THE THREE RED FLAGS THAT YOU SHOULD LOOK OUT FOR WHEN HIRING OR WORKING WITH A PODCAST COACH. WHEN IT COMES TO COACHING,...

https://mark.live/episode/3-signs-of-a-great-podcast-coach

AT LEAST FOUR TIMES PER WEEK SOMEONE EMAILS ME ASKING WHY THEIR PODCAST AUDIENCE ISN'T GROWING. I ALWAYS REPLY AND ASK FOR A LITTLE MORE INFO AND USUALLY REFER THEM TO THE FREE CAPTIVATE PODCAST ...

https://mark.live/episode/fire-your-podcast-coach-the-3-podcast-coach-sins

When I was younger I could work for a lot longer without breaks. Now I get tired. It's not so much a physical thing as it is a mental thing - my ideas get a little slower to form and my ability t...

https://mark.live/episode/is-your-ego-ruining-your-podcasts-growth-

Now I'm no expert on LinkedIn, but when my long-time friend Jonathan Baillie-Strong asked me what types of posts I've seen work best on LinkedIn for podcast marketing, I had to dive in. For me, i...

https://mark.live/episode/what-podcast-marketing-posts-work-best-on-linkedin

Michael Herst asked me during our Podcast Launch Accelerator office hours on Facebook how to handle it when a guest drops out, both from a content perspective and whether you should re-publish an...

https://mark.live/episode/how-to-handle-guest-no-shows

A quick update on the format of The Podcast Accelerator. Moving to longer-form Monday episodes from July 12th :) Mentioned in this episode: STRAIGHT-TALKING PODCAST GROWTH TUTORIALS FOR THE B...

https://mark.live/episode/listener-notification-format-change

Do you feel like you don't know what to do or when to do it when it comes to growing your podcast audience and generating revenue from your show? You're not alone -after all, you didn't become ...

https://mark.live/episode/introducing-captivate-podcast-growth-labs

Long-time friend Steph Fuccio asked this insightful question during one of our Podcast Launch Accelerator office hours sessions on Facebook - and I have a few thoughts on it. YOUR NEXT STEPS ...

https://mark.live/episode/does-social-media-traction-depend-on-your-podcast-topic

I'm a huge fan of transferrable skills. When I ran my digital agency I was the person who knew plenty about plenty and could talk knowledgeably enough on marketing or design or coding or user...

https://mark.live/episode/two-skills-that-will-grow-your-podcast

This is a superb question from Michael Rodriguez! I'm a fan of social marketing but only when it fits our plans, our schedules and our goals. So, here's what I'd choose... YOUR NEXT STEPS I t...

https://mark.live/episode/what-two-social-platforms-would-you-pick-to-promote-your-podcast

HOW DO YOU WRITE YOUR EPISODE TITLES? SERIOUS QUESTION. IT SOUNDS EASY, RIGHT? IT IS, YOU JUST CHOOSE SOMETHING DESCRIPTIVE AND EVOCATIVE. BUT DOES THAT GUARANTEE A CLICK? A few weeks ago I au...

https://mark.live/episode/click-worthy-episode-titles

Taruna asked me during our Podcast Launch Accelerator office hours on Facebook whether it was wise to relaunch her podcast because she's not promoted her show much and had a little time off. Let'...

https://mark.live/episode/can-i-relaunch-my-podcast

This week we released Captivate 2.0 to podcasters across the globe. Let me be your personal changelog right here and update you on the whole list of new features! YOUR NEXT STEPS I teach podc...

https://mark.live/episode/captivate-2-0-new-feature-run-down

This week we release Captivate 2.0 after over 6,500 people joined us for our YouTube reveal . It's been a humbling journey and today my only job is to say thank you to you, the ever-present pod...

https://mark.live/episode/a-personal-thank-you-note

James asked me on our Podcast Launch Accelerator office hours if he should name his show after himself because it seems to be the trend these days - I have thoughts... YOUR NEXT STEPS I teach...

https://mark.live/episode/should-i-name-my-podcast-after-myself

Just as the podcast hosting world tried to catch up, Captivate is about to change the game again... Join me live on Thursday 3rd June at 11am Eastern on our YouTube channel: https://www.youtube...

https://mark.live/episode/captivate-2-0-reveal-invitation

THERE IS NO QUICK FIX That's it, that's the content. Thanks for listening! Alright, I know I'm being a little facetious here but this situation is so distressing to me that if I don't act lik...

https://mark.live/episode/279

A really insightful question came in from Alexandro over in our Podcast Launch Accelerator Office hours recently. He asked: "What's the biggest mistake that podcasters make at 5-10 episodes in?" ...

https://mark.live/episode/whats-is-the-biggest-mistake-podcaster-make-after-5-episodes

We can't ask listeners to make us their number one, must-listen podcast choice without giving them a reason to do so. In fact, podcasters like you and I fall into a trap of expecting listeners ...

https://mark.live/episode/how-to-grow-your-podcast-by-being-a-human

Stephen Kosmyna asked me what the number of downloads is that you need before you consider monetizing. It's a multi-layered answer so today, I'm digging in for it. YOUR NEXT STEPS I teach pod...

https://mark.live/episode/how-many-downloads-do-i-need-before-monetizing

Last week I authored a podcast growth thread on Twitter containing five things that I see podcasters doing wrong every day and quick ways to fix them . Over the next five weeks, I'm going deep...

https://mark.live/episode/how-to-produce-less-grow-your-podcast-more

Ok I know this sounds like an obvious question but the fact is, podcasting is changing very rapidly so as a new podcaster it can be super hard to figure out where your show needs to be. Let me gi...

https://mark.live/episode/where-should-i-submit-my-podcast-to

Last week I discussed the new Apple Podcasts Subscriptions and why I thought it was restrictive to podcasters looking to build a business . My main bone of contention is the lack of ability tha...

https://mark.live/episode/was-i-too-hard-on-apple

Kipper McGee, of Brandwidth on Demand and a good friend of mine asked if Facebook is still a good marketing tool for podcasters due to the increasing amount of people choosing to spend less time ...

https://mark.live/episode/is-facebook-still-an-effective-podcast-marketing-platform

Last week, Apple announced Apple Podcasts Subscriptions : Apple Podcasts Subscriptions is a global marketplace for listeners to discover premium subscriptions offered by their favorite creators...

https://mark.live/episode/the-problem-with-apple-podcasts-subscriptions

My long-time friend Annette Bone asked on last weeks podcast launch office hours how she can get PR companies that help her into events as "press" to give her testimonials for her podcast. Here's...

https://mark.live/episode/how-to-get-testimonials-from-the-press-for-your-podcast

I've been lucky enough to speak on stages all over the world thanks to podcasting. From educating at Harvard University to delivering a TEDx  and speaking at the biggest podcasting conferences o...

https://mark.live/episode/why-i-started-scripting-my-podcast-episodes

Following up last week's question from Doug, who is going through the free Podcast Launch Accelerator course, he also asked if it's wise to mix podcast formats between solo and interview style on...

https://mark.live/episode/can-you-mix-podcast-formats

Lockdown has been hard. I've been a royal pain in the rear to be around, I'm sure.  We're social creatures after all but one phrase that keeps coming up during these "How's lockdown been?" dis...

https://mark.live/episode/producing-vs-progressing-your-podcast

Doug Piper is working through the free Podcast Launch Accelerator course and during the office hours a couple of weeks ago he asked me about cover art, what to do and not to do. Here's my list of...

https://mark.live/episode/podcast-cover-art-mistakes-to-avoid

My friend Ashleigh asked me recently about whether she can build her network AND monetise through an interview show and it led me to think more about how you set primary and secondary goals for y...

https://mark.live/episode/can-you-have-multiple-goals-for-your-podcast

Last week the podcast industry reported that there are now two million active podcasts, up from one million a year ago and up from the ~190,000 that existed when I started podcasting 8 years ago....

https://mark.live/episode/the-podcast-industry-is-too-big-for-you

Michael Rodriguez asked me "Can your show bounce between a solo show sometimes and interviews others, especially when starting off and trying to get people to interview?"... YOUR NEXT STEPS I...

https://mark.live/episode/can-you-bounce-between-podcast-formats

Following up on last week's question, Doug also asked "In my programs which are recorded from webinars I have a Q&A at the end of the program. Do you think I should include the Q&A in the podcast...

https://mark.live/episode/should-i-include-a-qa-in-my-podcast

If you've ever seen or heard me talk about the Listener Acquisition Flow at Podcast Movement, Podfest or on my show , you know that I've long struggled with the word "subscribe" in podcasting. ...

https://mark.live/episode/apple-podcasts-changes-incrementally-improve-podcasting

This week, Doug Piper asked "If you're starting a new podcast and you've created 40 or more episodes ready to release. How many would you start with and how often would you release them?" so let ...

https://mark.live/episode/should-you-release-lots-of-episodes-on-launch-day

That episode title right there, that's called a "bait and a switch". I have no intention of teaching you how to explode anything. Annoyed? Close the email now, it's cool. Or don't, your cal...

https://mark.live/episode/explode-your-podcast-growth

Gareth Beardall this week asked me how long is TOO long for a podcast and you know, it's a very common question. So, let's find out. YOUR NEXT STEPS I teach podcasting a lot, and usually for ...

https://mark.live/episode/how-long-is-too-long-for-a-podcast-podcaster-questions

I once saw some advice from a podcast guru in their *paid* Facebook group telling someone who wanted to double their audience to produce twice as many shows to do it... need I say more? YOUR NE...

https://mark.live/episode/the-worst-podcasting-advice-ive-ever-heard

There's been a lot of noise lately about podcast advertising and dynamic ad insertion (or content). Rightly so: DAI/DCI is a super exciting facet of podcasting that can make your content more rel...

https://mark.live/episode/what-is-dynamic-content-insertion-podcaster-questions

Last week WE INTEGRATED CAPTIVATE WITH DESCRIPT  to make your life easier as a podcaster and although integrations sound really cool on Twitter, I wanted to spend a bit of time today giving you...

https://mark.live/episode/3-ways-to-make-a-better-podcast-with-descript

Friend and advisor to Captivate Evo Terra has started creating 60-second flash briefings for his show, Podcast Pontifications and it's something we've done for our shorter shows, too. What are th...

https://mark.live/episode/should-i-create-an-alexa-flash-briefing-podcaster-questions

I delivered a talk at Podcast Movement back in 2015 and during the session I made a quip about podcasters like myself waking up, making a coffee and firing up their download analytics to check th...

https://mark.live/episode/how-to-deal-with-a-sudden-drop-in-podcast-listeners

If your podcast complements your business, getting a steady flow of traffic between the two is crucial to your success. In this week's podcasting Q&A, I talk about how to use your podcast as a le...

https://mark.live/episode/how-can-i-use-my-podcast-to-drive-leads-to-my-business

It feels like every podcaster, entrepreneur and creator (+ Elon Musk) is on Clubhouse, the new audio-only, open-forum social media app. Is it here to replace podcasting? How can you use it to mar...

https://mark.live/episode/is-clubhouse-a-podcast-marketing-game-changer

Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, ...

https://mark.live/episode/podcasting-qa-can-i-use-a-copyrighted-music-in-my-podcast

Podcast marketing is a grind, that's true. But there are some fundamentals you should always consider to be your "true north". I experienced something weird with a salesperson this week that got ...

https://mark.live/episode/a-podcast-marketing-lesson-from-a-the-log-guy

Before the holidays, we covered a couple of ways to grow your podcast organically over social media. This week - paid ads. What should you know before getting stuck in? What works best, and where...

https://mark.live/episode/podcast-qa-how-to-use-paid-social-media-for-podcasts

Why do most podcasters want more of the things that don't matter unless they have a plan for using that growth when they hit it? Welcome to The Podcast Accelerator, the thrice-weekly show that ...

https://mark.live/episode/planning-your-podcasts-success-in-2021

Thanks to podcaster Aaron Griffin who asked this really interesting question - "who is at the center of your podcast, you or your listener?" Let's get philosophical about podcasting, your communi...

https://mark.live/episode/podcast-qa-who-matters-more-you-or-your-listener

If you haven't, go and listen to episode 240 before this one! What are your goals in podcasting? To podcast professionally? To build an audience? To relax with friends? Whatever your aim is, podc...

https://mark.live/episode/you-need-to-be-purposeful-with-your-podcast

Podcast reviews are free marketing for your podcast, but few hosts really take the time to put them to work. A podcaster in our Facebook group recently asked us for ways to use reviews creatively...

https://mark.live/episode/podcast-qa-using-podcast-reviews-as-free-marketing

We've been experimenting with repurposing every episode of the Podcast Accelerator for YouTube. Now we're stopping, and here's the reason why (as well as what you can learn from our journey!) W...

https://mark.live/episode/why-we-stopped-repurposing-the-podcast-accelerator-for-youtube

Before we really get started with 2021's focus on podcast marketing, I want to talk to you about why, generally, marketing doesn't work for people, companies, brands, content creators and of cour...

https://mark.live/episode/why-isnt-my-podcast-marketing-working

Before Christmas, I put out a little interaction experiment using our new product Poductivity (coming this year). I asked you to decide the direction for upcoming Podcast Accelerator content and ...

https://mark.live/episode/were-back-with-a-deeper-focus

Merry Christmas from all of us at Rebel Base Media! Thanks for listening this year - we're taking a well-earned break over the holidays and will be back Monday January 4th with more straight-talk...

https://mark.live/episode/happy-holidays-thank-you-a-quick-update

Facebook is REALLY effective for promoting your podcast. Better still, one of its most powerful tools - the Facebook Pixel - is totally FREE and will help you target and attract new listeners. He...

https://mark.live/episode/a-podcasters-beginners-guide-to-the-facebook-pixel

What is paid social advertising and broadly, how does it work? Is it something that we can just throw money at to grow our podcast? How can we implement something very basic to grow our audience?...

https://mark.live/episode/an-intro-to-paid-social-advertising-for-podcasters

Facebook video has been around for ages, but it often plays second fiddle to YouTube. Yet live streams, Facebook stories and video clips are all effective (and free!) ways to engage your listener...

https://mark.live/episode/use-this-facebook-trick-to-grow-your-podcast-audience

Not every podcaster has the cash to test out ads, hire a VA or set aside spare time to promote every new episode. Thanks to podcaster Sean Boyle who asked, "how can I grow my podcast following or...

https://mark.live/episode/podcast-qa-how-can-i-grow-my-podcast-organically

You might have the best idea ever. You might be the best host ever. But if your podcast doesn't sound good, you'll struggle to win the attention and ears of listeners. Here's why you should care ...

https://mark.live/episode/your-podcast-needs-to-sound-good-heres-why

Podcast Movement member John Herzog asked, "What is the best way to get 10,000 listeners?" Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry...

https://mark.live/episode/podcast-qa-the-best-way-to-get-10-000-listeners

Getting guests on your podcast is the number one way to attract new listeners and produce engaging content. Here is my best practical, straightforward advice for easy remote recording with podcas...

https://mark.live/episode/3-tips-for-recording-a-podcast-remotely

Thanks to Thomas Sjoberg for this question on how best to promote your podcast on LinkedIn! Should you start a separate page for your podcast? What about incorporating video content and LinkedIn ...

https://mark.live/episode/podcast-qa-how-to-promote-your-podcast-on-linkedin

If you've recently launched a new podcast, congratulations! Releasing your show to the world is a huge, exciting milestone - now what?! What should you do next? What should you look out for? Here...

https://mark.live/episode/youve-launched-a-podcast-now-what

What's the deal with trademarks and intellectual property when it comes to your podcast? Erin, a podcaster in the ShePodcasts community, has asked just that. So, this week: should you trademark y...

https://mark.live/episode/podcast-qa-should-you-trademark-your-podcast-name

Hey! Today I have a 2 minute bonus episode where I ask for your HELP, please? I'm running some short listener research in the form of a one question, thirty-second survey to help to define wher...

https://mark.live/episode/help-plus-some-new-podcast-tech

Whatever your podcast format or experience level, scripts are THE way to make sure your content is accurate, high quality and delivered like a pro. But how do you put one together, and is it real...

https://mark.live/episode/podcast-scripts-is-it-time-to-use-them

Thanks to Vicki Weinberg who asked in our group, "If I create a blog post for my podcast episode, can I use that exact same text in the show notes, or not? It seems sensible to me, rather than cr...

https://mark.live/episode/podcast-qa-can-google-penalise-you-for-duplicating-content

Email marketing might not seem like the obvious choice for growing a podcast. But after word of mouth and social media, it's STILL one of the most effective strategies to grow your podcast and in...

https://mark.live/episode/why-you-need-an-email-list-for-your-podcast

Going for podcast sponsorships? Podcaster Misti asks, "We were asked about a media package for working with collabs or promos on the podcast. We haven’t had any ads, promos, etc. yet and I don�...

https://mark.live/episode/podcast-qa-putting-together-your-podcast-media-pack

People start podcasts for all kinds of reasons, and one of those is to grow a brand and build community. So why should you start podcasting to grow your business, and where do you start?  Welc...

https://mark.live/episode/why-your-business-needs-a-podcast

An important announcement about the future of The Podcast Accelerator! Don't worry, we're not going away - just trimming down our publishing to make a better podcast about podcasting! Here's what...

https://mark.live/episode/were-making-some-changes-

Whether you're starting a new podcast or running an established one, we all feel some degree of imposter syndrome. Heck, after over a thousand podcast episodes, I feel the same way too. Here are ...

https://mark.live/episode/overcoming-podcast-imposter-syndrome

Time, money, resource... podcasting is a serious investment. But why is it framed that way? People really do quit podcasting because of minimal returns. Today, I ask why podcasting is so differen...

https://mark.live/episode/should-podcasting-pay-its-own-way

If you're thinking about starting a YouTube channel as a way to market your podcast, here is the formula here at Rebel Base Media, including how we record and how we upload to YouTube.  Welcom...

https://mark.live/episode/how-do-i-turn-my-podcast-into-a-youtube-video

It sounds weird, doesn't it? But YouTube is a handy top-of-the-funnel tool for any podcaster, and when used correctly, can help build authority for your podcast brand and content.  Welcome to ...

https://mark.live/episode/why-succeeding-at-youtube-can-help-grow-your-podcast

YouTube is the second most used search engine! We repurpose every episode of The Podcast Accelerator into its own, dedicated video. We've learnt some things along the way about how to make turn t...

https://mark.live/episode/repurposing-your-podcast-for-youtube-mistakes-to-avoid

Only promoting your episodes on release day is wasted energy! Here's why putting together a proper promotion schedule that fits into your wider podcast marketing strategy is the way to win your l...

https://mark.live/episode/how-not-to-promote-your-podcast-episodes

What better way to start generating word of mouth recommendations for your podcast than to get some guests onto your podcast?! Today I talk about how being strategic about your guest actions can ...

https://mark.live/episode/how-to-use-guests-to-market-your-podcast

Black Hat SEO refers to dishonest tactics used by some to manipulate search results to their advantage. One problem is, it doesn't work, can tank your rankings and seriously damage your brand. H...

https://mark.live/episode/black-hat-podcast-seo-what-it-is-and-why-to-avoid-it

You publish wicked, info-packed show notes with every episode of your podcast. But there's one quick, easy thing that I think everyone should be including that can increase listener experience, a...

https://mark.live/episode/try-this-one-trick-to-boost-your-podcast-seo

Backlinks are fundamental to podcast SEO and to building your podcast brand as a whole. You want to show Google, as well as new listeners, that your content is high quality and worth paying atten...

https://mark.live/episode/podcast-seo-101-why-podcasters-should-care-about-backlinks

I ALWAYS recommend that podcasters set themselves up on social media. It’s the best way to connect with your audience, foster relationships with your fans and encourage people to share new epis...

https://mark.live/episode/how-social-media-affects-your-podcast-seo

Your podcast, like any form of content on the web, is searchable by Google. So, to make your podcast more visible and win more listeners, you need to master the mighty Google Algorithm! In this e...

https://mark.live/episode/podcast-seo-101-googles-algorithm-basics

You know you should include keywords in your podcast metadata for SEO. But what's the recipe for the best, most effective keyword for your show? Here I explain how to identify and choose your key...

https://mark.live/episode/podcast-seo-101-a-quick-seo-keyword-hack

If you've looked into SEO for your podcast, chances are you've heard about keywords. But how do you identify the most effective keywords to use, and how do you use them correctly to get the most ...

https://mark.live/episode/podcast-seo-101-what-are-keywords

Optimizing your podcast for search engines is really important, but it is a long game to play. Small, consistent tweaks to your podcast SEO will add up to long-term benefit eventually, but it won...

https://mark.live/episode/setting-expectations-for-your-podcast-seo

Meta-what-now!? If you're just getting started with SEO for your podcast, terms like 'metadata' can have you pretty stumped. Spoiler: it refers to something you already do every. Single. Time you...

https://mark.live/episode/podcast-seo-101-the-basics-of-metadata

Creating transcripts from your podcasts is a really popular method of repurposing your audio. They're also really handy for SEO purposes, and really important for accessibility too. But are they ...

https://mark.live/episode/podcast-seo-101-should-you-create-podcast-transcriptions

It's competitive out there for us podcasters! There's well over a million podcasts by now, so how do you make sure your brilliant audio content gets in front of the right people? In this episode,...

https://mark.live/episode/the-future-of-podcast-discoverability-podcast-seo-101

Google started indexing podcasts waaaay back in 2019. Lots has changed since then, including the continued rise of voice search. Whether it's Alexa, Cortana, Siri or just plain old 'Google', shou...

https://mark.live/episode/should-i-optimise-my-podcast-for-voice-search

What can you start doing today to market, promote and grow your podcast, that is easy to implement but still gets results? Sounds like the Holy Grail, doesn't it?! Today, I list a super simple th...

https://mark.live/episode/one-simple-thing-you-can-do-right-now-to-grow-your-podcast

Let's be honest: when was the last time you shared a piece of content you liked with your friends or network? Word of mouth, referrals or social proof is one of the most powerful marketing tools ...

https://mark.live/episode/how-do-i-get-my-listeners-to-share-my-podcast

Today marks the 200th episode of Podcast Accelerator, so it seems as good a time as any to reflect on how much this show, this industry and my audience has changed since I started it, and why evo...

https://mark.live/episode/happy-200th-episode-podcast-accelerator

In order to be effective and really grow your show, you need to understand and create a marketing strategy that covers the three hurdles that every podcaster faces. Today, I want to introduce you...

https://mark.live/episode/3-key-concepts-of-effective-podcast-marketing

As a business owner, you think in terms of marketing campaigns. You set goals and outcomes, define messaging and personas. You test, measure, stop, revisit. As podcasters, we're the exact opposit...

https://mark.live/episode/podcast-marketing-treat-your-show-like-a-business

There are people out there that don't know what podcasts are! There could be - in fact, probably is - a big portion of your target audience out there, but they just don't know your podcast exists...

https://mark.live/episode/how-to-market-your-podcast-locally

Listening to a podcast is an investment (here's looking at you, Dan Carlin). None of us can turn back time, so you need to be giving your audience the very best listening experience every single ...

https://mark.live/episode/your-podcast-listener-experience-needs-an-upgrade

Not colours, fonts, logos or even your audio, but your living, breathing podcast brand. It's crucial to your podcast's growth, and in fact everything you do that is tied to your podcast, but is i...

https://mark.live/episode/podcast-branding-misconceptions

If your listeners are tapering off or your downloads have flattened, you might be tempted to produce more content to try and get your numbers back up. That's exactly what you SHOULDN'T be doing. ...

https://mark.live/episode/how-many-podcast-episodes-is-too-many

Podcasting is a long game to play. A handful of episodes down the line, how do you continue to give your listeners what they want and stay relevant to their interests? How do you even find out wh...

https://mark.live/episode/the-way-to-guarantee-sustained-podcast-growth

Your podcast probably doesn't have global appeal, and it doesn't need to, either. Instead of trying to get in Apple's Top 50, you need to be marketing to the people who will love and value your p...

https://mark.live/episode/how-to-design-a-podcast-listener-avatar

It's a waste of energy trying to sell your podcast episodes to people who may not even want to listen. Here's my take on how to create a podcast marketing strategy that is focused, targeted, and ...

https://mark.live/episode/forget-what-you-know-about-podcast-marketing

Podcasting is no different from any other media, content or business, but podcasters aren't told that they need an actual strategy when it comes to marketing their show. It's a HUGE problem when ...

https://mark.live/episode/the-importance-of-a-podcast-marketing-strategy

I work with so many podcasters just like you and the single biggest question that I'm asked is about the best ways to market and promote a podcast. So, over the next couple of weeks, I'm focusing...

https://mark.live/episode/how-to-market-your-podcast

Writing a book for your podcast, or using your podcast to promote your book, is a great way to make money from your expertise as well as being a huge bonus for your listeners. But should you do i...

https://mark.live/episode/should-i-write-a-book-around-my-podcast

Creating branded merch for your podcast is a definite milestone. It’s a big step towards creating a real buzz, culture and community for your show. Today I want to talk about how you can make t...

https://mark.live/episode/how-to-make-fomo-inducing-podcast-merch

I get questions all the time from people worried this subject. If you don’t have a podcast mailing list, don’t sweat! There are still so many ways to reach your audience, promote your show, A...

https://mark.live/episode/should-i-build-an-email-list-for-my-podcast

It’s simple, really. A+ podcast production = loads of loyal listeners = more chances to make money. Today I’m going to talk to you about why investing in the quality of your content is your b...

https://mark.live/episode/do-you-need-to-make-the-best-podcast-of-all-time

Your podcast brand isn't just about your cover art or how you sound - it's about YOU. In today's episode I talk about how developing your individual voice and sharing your expertise drives your p...

https://mark.live/episode/your-podcasts-brand-needs-more-of-you

I believe that any podcaster, big or small, can negotiate a sponsorship deal. As long as you can prove your audience can engage, you’re onto a winner. Here’s why your audience should be your ...

https://mark.live/episode/how-many-podcast-listeners-do-you-need-to-make-money

If you’re thinking of setting up a course, coaching, membership structure or a consulting service around your podcast, don’t hold back. Here’s my experience of doing just that, and some of ...

https://mark.live/episode/how-to-start-a-coaching-programme-from-your-podcast

Almost half of Captivate's podcasters make the most money from selling their own products and services. If you’re thinking about starting a course, writing a book or designing your own merch, I...

https://mark.live/episode/should-i-sell-my-own-stuff-on-my-podcast

As indie podcasters, we've cornered niches for our podcasts. With that comes a strong, well-owned point of view - aka, music to the ears of potential sponsors! Here’s why focusing on one thing ...

https://mark.live/episode/podcast-sponsorships-why-niche-matters-more-than-numbers

Everyone and their dog has a Patreon for their podcast, right? Well, kinda - but if done right, it’s a surefire way start earning, build your community and offer bonus content to your listeners...

https://mark.live/episode/should-i-start-a-patreon-for-my-podcast

So, you want to introduce premium content and encourage listener donations but you don’t want to rip your podcast listeners off. How can you make sure you’re rewarding listeners with valuable...

https://mark.live/episode/how-much-should-i-charge-for-premium-podcast-content

Your fans love your podcast, so why wouldn’t they want to hear more of it! In this episode, I'm chatting sneak peaks, bonus episodes, guest interviews, Q&As, ad-free content and why premium and...

https://mark.live/episode/what-is-podcast-premium-content

Ever wondered how to choose the right affiliates and sponsors for your podcast brand? What about delivering authentic recommendations to your audience without feeling like you're selling out? In ...

https://mark.live/episode/sponsorships-am-i-selling-out

What’s a fixed-price sponsorship? What the hell is CPM?! In today’s show I take you through your two options for finding podcast sponsors, what it all means and what’s best for indie podcas...

https://mark.live/episode/fixed-price-sponsorships-vs-cpm-3-2-1-

Sure, choosing to go mass market with your sponsors opens you up to more opportunities and potential big bucks. On the other hand, there’s tons of competition for them. Here are some pros and c...

https://mark.live/episode/should-i-go-mass-market-with-my-sponsorships

You’ve tracked down your ideal sponsor, but how do you catch their eye? Here are my do’s and don’ts for what to include in your pitch to potential sponsors, including some handy tips for ge...

https://mark.live/episode/how-to-pitch-to-sponsors-everything-you-need-to-know

A third of our listeners say the number one way they make money through podcasting is through sponsorships. But what does that actually mean, and what’s the best way to go about it? Welcome t...

https://mark.live/episode/podcast-sponsorships-explained

You want to monetize your podcast using affiliate programmes, right? Today, I dig into how to get mileage out of affiliate links by implementing in-episode reviews, using some social sharing tips...

https://mark.live/episode/how-to-make-money-from-podcasting-with-affiliate-marketing

Affiliate marketing is where you receive a commission for referring people to a company, a product and/or a service. In today’s show, I’ll talk you through everything I know about affiliate m...

https://mark.live/episode/podcast-affiliate-marketing-explained

So you want to start earning money from your show but you don’t know where to start. I’ve been there, and I’m here to tell you why the best place to start is looking at what you already hav...

https://mark.live/episode/how-to-monetize-your-podcast-what-to-do-before-you-start

Podcasts are a real labour of love, so it makes sense to want to get something back! This is the beginning of a whopping series about how to monetise your podcast with some easy, practical ideas ...

https://mark.live/episode/how-do-i-make-money-from-podcasting

I have taken the decision to suspend The Podcast Accelerator for the week 8th to 12th June 2020 so that we can all spend more time learning about the issues affecting the BAME community both loca...

https://mark.live/episode/stop-listen-learn-blacklivesmatter

We all make mistakes and as podcasters, it's important to communicate when something goes wrong because we're a very, very personal medium. One of my listeners asked me how to handle this today, ...

https://mark.live/episode/should-i-tell-my-audience-if-i-make-a-mistake

Titling your podcast episodes is easy, right? Well, sure - but what about optimising them for clicks, search and more - is that important? Welcome to The Podcast Accelerator, the thrice-weekly ...

https://mark.live/episode/how-to-properly-title-your-podcast-episodes

One of my epic listeners, Charlie Whyman, has just launched a brand new podcast and she asked me over on Twitter whether or not she should have a separate Twitter account for it, or not. So... wh...

https://mark.live/episode/should-i-have-a-separate-twitter-account-for-my-podcast

Spotify is brilliant. I use it a LOT and yes, I use it to listen to podcasts. But, the platform and the brand's strategy in podcasting scares me. Here's why... Welcome to The Podcast Accelerato...

https://mark.live/episode/a-measured-fear-of-spotify

This is going to get me some grief... I can feel it already. But, are we too hung up on calling our podcasts, well, "podcasts"? There's more to it than a quick OG podcaster Facebook complaint her...

https://mark.live/episode/are-we-too-hung-up-on-the-word-podcast

Captivate.fm last week gained IAB Tech Lab certification as a podcast host. The UK's only host to do this and the youngest podcast host to do so. But, what does it mean? Welcome to The Podcast...

https://mark.live/episode/iab-certification-explained

"Marketing" is a broad term and all good marketers know that they must specialise in something whilst having a broad general sense of the discipline. But, podcasters don't get that and they often...

https://mark.live/episode/not-all-podcast-marketing-is-created-equally-pick-a-focus

I don't know why, but "take it to the next level" seems to be a goal that many podcasters have. What the heck does that even mean?! Let's dig into why you're underperforming here... Welcome to ...

https://mark.live/episode/you-need-to-be-specific-about-your-podcasting-goals

So many podcasters ask me why their podcast isn't growing and, when we get to it, they expect their show to perform like a business but yet, treat it like a hobby! We need to talk about that, now...

https://mark.live/episode/treat-your-podcast-like-a-business-if-you-expect-it-to-perform-like-one

For new podcasters, there's a heck of a lot to think about and podcast hosting can be super confusing. So, I decided to explain it in simple terms for new podcasters. Welcome to The Podcast Acc...

https://mark.live/episode/she-was-more-like-a-beauty-queen-from-a-movie-scene-i-said-dont-mind-but-what-do-you-mean-i-am-the-one-who-will-dance-on-the-floor-in-the-round-she-said-i-am-the-one-who-will-dance-on-the-floor-in-the-round

The reason that I've been able to build several successful businesses over the years is largely due to having amazing people around me and the willingness to get my hands dirty to do the "little"...

https://mark.live/episode/be-willing-to-do-the-little-work

It's #GivingTuesdayPodcasts so, I decided to record a bonus episode recommending three brand new amazing podcasts to listen to, including @gerryandersontv , @srvd_vet and @london_podcast !  W...

https://mark.live/episode/givingtuesdaypodcasts

Ok, I get it - it's nice to be nice and it's nice to be liked. That's why we love seeing reviews on our podcast, right? It's certainly not for other reasons like "growing our show", is it? Hmmmm ...

https://mark.live/episode/a-better-way-to-get-podcast-reviews

Ok, there are numerous ways to do this AND a debate about whether you should, but hey - if you want to livestream your podcast to Facebook, here's how I do it personally (when I do, ha!) Welcom...

https://mark.live/episode/how-to-livestream-your-podcast-to-facebook

Podcast marketing, just like any other marketing, is tough. But, as a podcaster you have a unique route into peoples' lives. So, in order to connect with your listeners you must promise to BE the...

https://mark.live/episode/introducing-the-podcasters-presence-promise

After publishing the last episode, a friend of mine and Captivate user Bevan Wilton emailed me saying he'd JUST gone through the process of changing the Apple ID associated with his podcast and g...

https://mark.live/episode/yes-you-can-change-your-apple-id-for-your-podcast

I had a great question in from a long time listener and friend this week asking whether or not they could change an Apple ID associated with their podcast. But there was something else, too... ...

https://mark.live/episode/can-you-change-the-apple-id-associated-with-a-podcast

If you've been following me for a while, you know that I've been working hard to build podcasting tech with our teams at Rebel Base Media but also to provide the right information to podcasters w...

https://mark.live/episode/help-me-to-help-you-asking-a-favour

The amount of podcasters that I speak to who tag themselves a first-time entrepreneur because they start a podcast is staggering. Being entrepreneurial is amazing, but we need to be realistic abo...

https://mark.live/episode/podcasters-time-to-shake-the-entrepreneur-tag

It's taken me exactly one year to produce 150 episodes of The Podcast Accelerator (not counting bonus episodes!) so in this episode I decided to reflect and to ask a small favor... Welcome to T...

https://mark.live/episode/reflecting-on-150-episodes-of-the-show

Podcast cover art can be confusing - sure, making it look nice is fairly straightforward - but there's nothing more frustrating than having your show rejected by Apple because of something in you...

https://mark.live/episode/podcast-cover-art-specifications-explained-simply

Transcription is something that some people swear by and others really do not like. But what are the pros and cons? In this episode I discuss why the decision to transcribe your show may not be a...

https://mark.live/episode/should-i-transcribe-my-podcast

My good friend and Captivate advisor, Daniel J. Lewis, has this weekend released the data showing we're now at one MILLION active podcasts in Apple Podcasts. What does that mean for your show rig...

https://mark.live/episode/a-million-podcasts-what-does-it-mean-for-your-show

During the current pandemic, we're seeing more and more people flock to begin their podcasts, so much so, it'll probably become a meme at some point! But, there are two types of podcasters starti...

https://mark.live/episode/knee-jerk-podcasters-lets-talk-monetization

Right now in podcasting, the main success metric for most shows is the number of downloads that each episode receives. But, what we're really striving for is listeners, right? Is there a way to f...

https://mark.live/episode/can-you-find-out-how-long-a-listener-has-listened-to-a-podcast-episode

At the heart of every great platform is a passionate, personal and conscientious support & experience team. Our Rebel Base Media team are the best in the business, working not only on Captivate b...

https://mark.live/episode/meet-the-captivate-podcaster-experience-team

Podcast downloads can be confusing and in particular, what "counts" as a download isn't always as clear as it could be so on this episode I'm joined by Rebel Base Media co-founder, CTO and the te...

https://mark.live/episode/how-do-podcast-downloads-get-counted

Did you know that Apple Podcasts reviews podcasts manually right now? Well, they do and that can mean that you have to wait a little for your show to be approved. Here's how it works. Welcome t...

https://mark.live/episode/how-long-does-it-take-apple-podcasts-to-approve-my-podcast

Podcasting is getting "easier", but there will always be questions. One that comes up time and time again for new podcasters is about what exactly an RSS feed does. So, here's a simple, no jargon...

https://mark.live/episode/rss-feeds-101-what-is-a-podcast-rss-feed

Starting a podcast is fraught with decisions and the microphone that you use is one of the most important pieces of your early podcasting journey. But, which mic should you choose to get started ...

https://mark.live/episode/what-is-the-best-microphone-to-start-a-new-podcast-with-for-under-100

Say what, Mark? Your video setup for podcasting?! As more podcasters look to extend their reach, I want to spend a little time today discussing my video setup so that you have a head start if YOU...

https://mark.live/episode/inside-my-video-setup-for-podcasting

We all need help from time to time and when it comes to podcasting, there're fewer people better to help you than your podcast hosting company's team of podcasting and tech geeks. But, you need t...

https://mark.live/episode/how-to-get-the-best-support-from-your-podcast-hosting-team

Ok, let's address it. I've had a fair few emails this week asking me whether or not people should change how they podcast during this unprecedented time in our history. I've given it some thought...

https://mark.live/episode/covid19-an-honest-talk-about-podcasting

What is bounce rate? Why is it important to a podcaster and how the heck can we make ours as low as possible? Heck, WHY is "low" good when it comes to bounce rate?! Let's go... Welcome to Th...

https://mark.live/episode/3-ways-to-quickly-lower-your-podcast-website-bounce-rate

How long does it take to prep for a high-quality podcast episode and how do you start that process? Well, the answer is that it's different for us all, but here are some pointers to help you plan...

https://mark.live/episode/how-much-prep-time-should-i-put-into-my-podcast

What is a personal brand and why should podcasters care? I have one, Kieran has one and YOU as a podcaster have one whether you like it or not and that is why I recommend binging on Chris Ducker'...

https://mark.live/episode/bingeworthy-podcasts-youpreneur-fm

Much of the time I teach you with The Podcast Accelerator specific tactics, thought exercises and strategies to help you with your podcast. But there's one person that also helps you to think dif...

https://mark.live/episode/bingeworthy-podcasts-podcast-pontifications

We're all consuming a little more content this last few weeks and so this week, I've decided to recommend some bingeworthy shows that will complement your podcasting education. First up, it's Amy...

https://mark.live/episode/bingeworthy-podcasts-content10x

A friend of mine, Cat, who is a long-time listener to the show emailed me after episode 127 where I discuss how to find the right marketing partner. Cat asked me how to find a quality SEO partner...

https://mark.live/episode/finding-the-right-podcast-seo-partner

SEO, or search engine optimization, is one of the core components of generating organic traffic on the web. As a former digital agency owner, I often get asked about why SEO is important for podc...

https://mark.live/episode/what-is-seo-and-why-care-as-a-podcaster

The Rebel Base Media team just wrapped up a fun weekend at Podfest Multimedia Expo 2020 in Orlando. What was the skinny...? Here's my Podfest Multimedia Expo 2020 review! Welcome to The Podcast...

https://mark.live/episode/podfest-multimedia-expo-review-2020

A huge thanks to Coach Rita for writing into me asking how I produce the show on the road - it's a great topic to dig into so let me give you the skinny right now! Welcome to The Podcast Accele...

https://mark.live/episode/the-best-mobile-podcasting-setup

Finding the right partner when the budget for investing in your podcast is tight, can be hard - especially if you're looking to hire someone like a marketer for your show. Here's how to make sure...

https://mark.live/episode/how-to-find-the-right-podcast-marketing-partner

Thanks to Danny Brown, a regular listener to the show for checking in after last weeks episode on recruiting your podcast team. Danny asks: how do you do that as a small show looking to grow with...

https://mark.live/episode/how-to-invest-in-your-podcast-when-you-have-no-money

Apple is building something, or some things, in podcasting - of that, I have no doubt. But what? Well, I've spent a while collating my thoughts into this deep-dive analysis. Check out the blog po...

https://mark.live/episode/what-is-apple-building-next-in-podcasting

Podcast publishing schedules are often a hot topic and we see so many support requests asking for the "right" schedule. So let's answer this one right now... what is the right publishing schedule...

https://mark.live/episode/how-often-should-i-publish-my-podcast

Overwhelm is hard and in podcasting, things can really get on top of you because heck, there's always someone telling you that you need to do extra stuff to promote your show - I get it and want ...

https://mark.live/episode/how-to-recruit-your-podcast-team

Last week the Rebel Base Media team descended upon Los Angeles for the inaugural Podcast Movement Evolutions event. In some ways, the event was very familiar. In others, not so much. Here's what ...

https://mark.live/episode/what-i-learned-from-podcast-movement-evolutions-year-one

With the recent announcement of The Podcast Academy, it's clear that the industry's moment of perceived maturity is beginning to hit us hard. Having written about the divide between indie and the...

https://mark.live/episode/have-all-ships-stopped-rising-in-podcasting-lets-all-calm-down-

I met a lady called Priya this week at Podcast Movement Evolutions and, after some chat, I could tell that she was so excited to launch her show but then she told me that she was worried about he...

https://mark.live/episode/becoming-comfortable-with-your-voice-as-a-new-podcaster

Ok, you know that AWeber sponsors the show here, which leads to a few questions each week on why email marketing is so important for podcasters - so, I figured I'd dive a bit deeper into it. We...

https://mark.live/episode/are-you-missing-out-on-vital-listener-relationships-via-email

There's a big movement in podcasting that focusses on growth-hacking your way to the top of the podcasting space. But honestly, if it was that easy then everyone would be doing it. Let's speak so...

https://mark.live/episode/about-that-1-growth-hack-for-podcasters-youve-been-promised

This week sees the inaugural Podcast Movement Evolutions conference hit Los Angeles, California. I'll be in town speaking at the event so figured hey, why not give you a run down of what I'm look...

https://mark.live/episode/podcast-movement-evolutions-a-personal-preview

We had an interesting support request in this week to our Captivate support team, and it got me thinking about whether you should be comparing your show against others in your niche... Welcome ...

https://mark.live/episode/should-you-compare-your-podcast-to-others-in-your-niche

The truth is that whilst podcasting is an audio medium, the brand around our podcasts is very much a visual one. As the creator or host of your show it's important that you take the time to craft...

https://mark.live/episode/you-need-podcast-photography-seriously

Instagram is the platform of choice for many of your listeners so why are we all, me included, a little lazy on the platform as podcasters? Here's something I've been pondering. Welcome to The ...

https://mark.live/episode/a-quick-instagram-tip-for-podcasters

So you decided podcasting wasn't for you, but you'd already created a show and now you want to give it another go - you want to pick it back up and dust it off. But, what's the best way to max ou...

https://mark.live/episode/how-to-bring-a-dead-podcast-back-to-life

Podcasts are the trendiest ways for business people, entrepreneurs and more to gain exposure - the trouble is, many guest booking services and guests alike are taking advantage of hosts and hones...

https://mark.live/episode/how-not-to-pitch-to-be-a-podcast-guest

It seems there's a trend in podcasting right now to want to start a podcast and monetize it immediately. I know this has been happening for such a long time now, but it's time to call BS on a lot...

https://mark.live/episode/please-set-realistic-podcast-monetization-goals-early-on

Is there merit in exploring a fixed-price sponsorship model for your podcast as opposed to being held at the whim of a low CPM rate that relies solely on download numbers? I believe so, you know....

https://mark.live/episode/can-i-get-fixed-price-podcast-sponsorship-instead-of-cpm

I've covered this before to a degree, but more and more new podcasters are beginning to adopt launch strategies that didn't exist even just a year ago. This is thanks to more widespread use of th...

https://mark.live/episode/should-i-launch-my-podcast-with-just-a-trailer

Podcasting is hard and most podcasters, at least indies like you and I, are producing our shows in our spare time around jobs, study and real-life. With so much to do and more cropping up each da...

https://mark.live/episode/how-to-avoid-podcaster-burnout

Podcasting is all about people, no matter the growth of the industry and tech or advertising innovations that we're seeing. There's nothing more powerful than connecting with other humans, so sho...

https://mark.live/episode/is-running-a-meet-up-for-my-podcast-a-good-idea

This may sound so simple to seasoned podcasters, but new podcasters still wonder how to record their guests remotely every single day. There are a few options for this, here are my favourites. ...

https://mark.live/episode/106-how-to-record-a-remote-podcast-guest-interview

Podcasters' currency is download numbers, right?! It's what we sell, more often than not, so how protective should we be over those numbers and should we announce them publicly? Welcome to The ...

https://mark.live/episode/should-you-announce-your-download-numbers

Barely ANY podcaster markets their show enough, but when they think about marketing they're often thinking about marketing their most recent episode AFTER it has been released. But what about pre...

https://mark.live/episode/should-i-pre-market-my-podcast-episodes

There's a huge focus in certain podcasting circles about batching your show and, whilst it has merit, it's not always the most effective way of recording your show for growth. Here's my take on i...

https://mark.live/episode/how-far-ahead-should-i-batch-record-my-podcast

Happy New Year! I'm back and I'm bringing with me some straight-talking chit-chat today about exactly how you should be measuring your podcast's success this year. The answers may surprise you bu...

https://mark.live/episode/how-to-measure-success-for-your-podcast-this-year

Podcasting collectively had a big ol' complain in 2019 when Apple asked us to remove our episode numbers from titles and stop spamming our author tags - now we know why, so how can you benefit fr...

https://mark.live/episode/understanding-apple-podcasts-and-alexa

Along with that gym membership, that brand new morning routine and every other new year resolution that you make as a podcaster, you should be putting together some goals for the new year. Here a...

https://mark.live/episode/3-podcast-new-year-resolutions-that-you-can-copy

Ah YouTube, we love you but as podcasters we sometimes don't understand you... so, should we be publishing to you?! Here's my take on it... Welcome to The Podcast Accelerator, the thrice-weekly...

https://mark.live/episode/should-i-publish-my-podcast-to-youtube

We all want sponsors, but honestly not many podcasters know how to get them. The answer? Well, you might not like it... Welcome to The Podcast Accelerator, the thrice-weekly show that brings yo...

https://mark.live/episode/what-is-the-best-way-to-get-sponsors-for-your-podcast

As indie podcasters, all we focus on so often is being consistent with the production of our NEXT episode but wait - we're sitting on a mass inventory of amazing content, so how do we use that? ...

https://mark.live/episode/how-to-promote-your-podcasts-back-catalog

We’re told lots as podcasters about lead magnets, signing people up to our own email list so that we own the data and it’s hammered into us that we need to do this. But, what do we do after s...

https://mark.live/episode/the-first-three-emails-every-podcaster-should-send-to-a-new-email-subscriber

Apple continues to chip away at their podcasting platform, releasing tidbits of features semi-regularly now. Ramping up to a big release/overhaul/new toolset, perhaps, in my opinion but for now, ...

https://mark.live/episode/learn-apples-new-podcast-marketing-tools

Podcasting is such a flexible medium but your audience expects it to be extremely clear when you publish, but do you need a consistent schedule or just really good communication? Well, I think bo...

https://mark.live/episode/is-a-consistent-podcast-schedule-important

Remember when people said newspapers would die, or that email is dead? Well, they say the same about print marketing - so why do companies still do it? Heck, why should YOU do it to build a bigge...

https://mark.live/episode/print-marketing-for-podcasters-seriously

Despite my belief that podcast companies over-complicate the early stages of a podcast, everything post-launch is extremely difficult - well, the growth part is at least. So sure, you have a podc...

https://mark.live/episode/you-have-a-podcast-but-please-dont-become-a-coach-yet

We're getting "markety" today on the show. We've discussed recently the idea of a quality podcast website for your show, but could we be doing more retargeting to help people through our listener...

https://mark.live/episode/ad-retargeting-for-podcasters-yay-or-nay

I LOVE podcasting and run 3 active shows. But, I didn't start that way and when we built Captivate, we realised that well, creators gon' create! But, it's easy to do too much too soon and never g...

https://mark.live/episode/doing-too-much-too-soon-the-creator-curse

Apple Podcasts is getting more and more updates recently and as 2020 rolls around, I've no doubt the team at Apple are lining up more and more sweet features for us. So, what have they just done ...

https://mark.live/episode/new-apple-podcast-launch-options

Let's continue the podcast website chat! Today I want to talk about domains, the must-dos, the absolutely must-not-dos and some of the common mistakes I see people, businesses and yes podcasters ...

https://mark.live/episode/how-to-choose-a-podcast-domain-name

Remember, the second you record a smidgen of audio and release it to the world, you become a brand to someone. And, just like any brand, you need a way to build trust - but is a website the way t...

https://mark.live/episode/does-my-podcast-really-need-a-website-though

It's super rare that I do podcast interviews but every now and then I like to mix it up. So, it's with great pleasure that I welcome my friend and all-round marketing super-bod, David Bain, to th...

https://mark.live/episode/sponsorships-right-or-wrong-for-you-is-there-more-to-it

Apple's podcast API is one of those unseen behemoths that sits behind the scenes, never troubles anyone but yet powers a LOT of the podcasting industry - so what is it and why should you care?! ...

https://mark.live/episode/the-apple-podcasts-api-explained-what-it-is-and-why-it-matters

Ok, let's talk Google. From the confusion between Google Play and Google Podcasts to the "weird" way that Google finds your show if you aren't a techie, Google has big ambitions in the space but ...

https://mark.live/episode/how-do-i-get-my-podcast-in-google-podcasts

How long is a piece of string? Nay, that's the wrong question... what do you need the string to do and what do you expect of it? The same goes for your podcast editor, the budget range is wide bu...

https://mark.live/episode/how-much-does-a-podcast-editor-cost

I'm known for moving quickly and somehow being able to access difficult places and people relatively quickly. Why? Because my vision is clear and my purpose highly focussed. This lesson from busi...

https://mark.live/episode/purposeful-networking-for-podcasters-with-vision

This is a question that came in during my Podcast Accelerator mastermind session from my friend Stephanie Lee and, having experimented with live streaming my podcast, I have a few thoughts on the...

https://mark.live/episode/should-i-livestream-my-podcast-too

Podcasting is booming but it's never too late to start because ultimately, this medium is about finding your people and connecting, long-term, with them. But, you have to stay up to date with the...

https://mark.live/episode/is-podcasting-too-saturated-to-start-no-but-

Being in podcasting now for 6 years or so, I can honestly say that one of the biggest things holding the industry's reputation back is that many of the 'old school' people in the industry still t...

https://mark.live/episode/why-do-podcasting-companies-try-to-complicate-things

By far one of the biggest support questions that we see via Captivate.fm and Podcast Websites is "I've published a new episode but it's not on Apple Podcasts yet, why is that?" - well, here's why...

https://mark.live/episode/why-does-it-take-a-while-for-apple-podcasts-to-show-my-new-episode

I bloody love Star Wars, and I bloody love DC Comics. In fact, I love reading so much that I'd rather do that than watch TV any day of the week. And it got me thinking that podcasters, often, are...

https://mark.live/episode/the-only-thing-you-need-to-be-a-podcaster-is-nothing-to-do-with-tech

Rightly or wrongly, people start their shows using free podcast hosting and the reason is simple - it is free! But, there comes a point (usually very quickly) when you should be moving from that ...

https://mark.live/episode/the-case-against-free-podcast-hosting

Free hosting such as Anchor gets a bad rap at times and more often than not, that venom is directed from podcast purists from a defensive angle. Whilst I hear that and understand it, free podcast...

https://mark.live/episode/the-case-for-free-podcast-hosting

Although contentious at times, the IAB (or Interactive Advertising Bureau) governs the way that we measure "downloads" in the podcasting industry and as the major hosts move toward IAB certificat...

https://mark.live/episode/why-are-podcast-statistics-affected-by-the-iab

Tech talk! CDNs are boring but vital to podcasting. I hear a lot of people being confused by the techy terms so figured I'd demystify some of them, starting with this one. Strap in, it's going to...

https://mark.live/episode/what-is-a-cdn-and-why-should-you-care

Captivate Insider is brought to you by Rebel Base Media, the creators of Captivate.fm, the world's only growth-oriented podcast host™. Featuring news, feature release round-ups and behind-the...

https://mark.live/episode/this-is-captivate-insider-from-rebel-base-media

Introducing Captivate Insider, covering news, feature release round-ups and behind-the-scenes of the Captivate.fm podcast hosting, analytics & marketing platform by Rebel Base Media. Welcome to...

https://mark.live/episode/introducing-captivate-insider

Do you have a podcasting vision? And I don't mean "Sure, I'll have a bazillion downloads and be an 'entrepreneur' in 4 days" - I mean a brand vision, because that's what you are - you're a brand ...

https://mark.live/episode/the-importance-of-a-podcasting-vision

We're so often enamoured by a spike in downloads that we forget that the real goal with a podcast is to build an engaged set of listeners. But, engagement is hard and there's one big thing you're...

https://mark.live/episode/why-wont-my-listeners-engage-with-me

I've produced over 1,100 podcast episodes over the last five years and no matter the show, the topic or the outlet, three lessons recur time and again: patience, personal critique and humility - ...

https://mark.live/episode/3-lessons-ive-learned-from-over-1-100-episodes

Life isn't always easy, but the thing that separates out those who succeed from those who don't is their willingness to step up and make bold choices. That's why today, I'm shining a spotlight on...

https://mark.live/episode/introducing-40-plus-real-men-real-talk-rick-clemons

Life isn't always easy, but the thing that separates out those who succeed from those who don't is their willingness to step up and make bold choices. That's why today, I'm shining a spotlight on...

https://mark.live/episode/spotlight-rick-clemons-40-plus-real-men-real-talk

The weekly Star Wars show for casual fans and veteran lovers of a galaxy far, far away. Spark of Rebellion is the Star Wars show for casual fans and veterans alike. Featuring weekly news, rev...

https://mark.live/episode/introducing-spark-of-rebellion-by-garry-aylott-mark-asquith

Five years ago I was coerced into creating my first podcast, a duet of a show with my friend Garry Aylott, host of the UK's finest Doctor Who podcast and also, our own Star Wars weekly show, Spar...

https://mark.live/episode/spotlight-garry-aylott-spark-of-rebellion

5 years ago today I launched my first ever personally branded podcast with immense support from the podcasting community. Today, I’m looking back with gratitude AND re-publishing that first epi...

https://mark.live/episode/internationalpodcastday-my-first-ever-podcast-episode-from-burnout-to-broadcast

5 years ago today I launched my first ever personally branded podcast with immense support from the podcasting community. Today, I’m looking back with gratitude AND re-publishing that first epi...

https://mark.live/episode/internationalpodcastday-5-years-of-podcasting-in-retrospect

As we approach International Podcast Day, I'm spending the next week or so highlighting independent podcasters who I feel are doing a great job of building a brand around their voice - today, Car...

https://mark.live/episode/introducing-remarkable-results-by-carm-capriotto

I'm a firm believer in podcasters building and acting like, from day one, a brand. And a brand is more than audio, a brand is an experience which is why, as part of my International Podcast Day c...

https://mark.live/episode/spotlight-carm-capriotto-remarkable-results

As we approach International Podcast Day, I'm spending the next week or so highlighting independent podcasters who I feel are doing a great job of building a brand around their voice - first up, ...

https://mark.live/episode/introducing-your-london-legacy-by-steve-lazarus

As we approach International Podcast Day, I'm spending the next week or so highlighting independent podcasters who I feel are doing a great job of building a brand around their voice - first up, ...

https://mark.live/episode/spotlight-steve-lazarus-your-london-legacy

The interview format is rife in certain niches and done well, it can be a wonderfully engaging format. But, wait a second before chasing that "big-name" guest - will it really do anything for you...

https://mark.live/episode/do-big-name-guests-really-boost-downloads

Argh, more work to do for your podcast! Not so long ago, not very many podcast apps supported episode level cover art but now, rightly so, it's rife and outlets like Spotify are even creating it ...

https://mark.live/episode/the-importance-of-episode-level-cover-art

Memberships are superb, they allow "passive" income - well, kinda. The truth is that so many podcasters aim for a membership income stream without realising two key things: they're a TON of work ...

https://mark.live/episode/should-you-build-a-membership-for-your-podcast

Podcasting is hyper-personal, perhaps the most personal of any content medium. And, as podcasting grows the power is in creating a tribe of people who love you and your personality - so why are y...

https://mark.live/episode/your-podcasts-brand-needs-more-of-you

Look, I get it - podcasting can be pretty draining and as much as "batching" can help it's not always doable. Sometimes you do need to take a hiatus - and that's totally fine - but there is a rig...

https://mark.live/episode/how-to-properly-take-a-podcast-hiatus

As the creator of Captivate.fm I'm fortunate enough to see all types of cover art, from the good to the bad to the sometimes rejected - and this is by far the biggest reason we see those rejectio...

https://mark.live/episode/how-to-make-sure-your-podcast-cover-art-doesnt-get-rejected

Honestly, I don't edit my show too much but as a short-form podcast, that's kind of ok. But, editing your show as a longer-form podcaster has more benefits than just cutting out the "ums" and "ah...

https://mark.live/episode/you-should-probably-be-editing-more-

Podcasting is everywhere these days. We're always hearing about this golden age of podcasting, but I have another take on it - as podcasting enters its teenage years, has it hit a plateau? Welc...

https://mark.live/episode/has-podcasting-hit-a-plateau

Wrapping up my Podcast Movement 2019 content for this year, I'm digging into the skill that I believe you need to focus on to become a better podcaster instantly. I've talked about it before, but...

https://mark.live/episode/podcast-movement-recap-the-one-lesson-we-all-need-to-learn-as-podcasters

Podcasting is easy. But being a great podcaster isn't and one of the most challenging parts of the medium is honing the craft content creations. Today, my friend Jordan Harbinger joins me from Po...

https://mark.live/episode/podcast-movement-sessions-honing-your-podcasting-craft-jordan-harbinger

I'm fortunate enough to have spent a lot of time with James Cridland, editor of Podnews and advisor to Captivate.fm. There are few people who love the industry as James does and who are more insu...

https://mark.live/episode/podcast-movement-sessions-podcasting-into-the-future-james-cridland

I meet a lot of people and most of them become friends, but few have struck me quite as much as Evo Terra, the OG podcast contrarian and the man who literally wrote the book on podcasting. So I a...

https://mark.live/episode/podcast-movement-sessions-evo-terra-staying-ahead-as-an-indie-podcaster

My good friend Chris Krimitsos joins me today to talk about the power of community for indie podcasters and why people are so vital to any podcast's success. Not to be missed! Welcome to The Po...

https://mark.live/episode/podcast-movement-sessions-conference-collisions-with-chris-krimitsos

I've talked SO much about podcasters being on the content hamster wheel of continual production but without new ideas, what can you do to get off that hamster wheel? Well, how about repurposing y...

https://mark.live/episode/podcast-movement-sessions-turning-one-episode-into-10x-content-pieces-with-amy-woods

Summer is often the time that people head out to conferences and as any good podcaster will tell you, being equipped with a mic is vital. But, how do you garner quality content quickly, when you ...

https://mark.live/episode/how-to-conduct-short-snappy-in-person-guest-interviews

I run a three-times per week show, in a really tight niche of podcasting and people wonder how the heck I keep up with ideas without being an interview show. Let me tell you... Welcome to The P...

https://mark.live/episode/never-run-out-of-podcast-content-ideas-again

Bonus episodes are superb for so many different types of content, from special guests to reactions; from experimental content to just a bit of fun - but how long should your bonus episode be?! ...

https://mark.live/episode/how-long-should-a-bonus-episode-be

So, you've stagnated a little and your downloads aren't growing - what do you do? Well, rather than produce more content to increase your downloads, why not experiment with certain types of "more...

https://mark.live/episode/the-power-of-the-bonus-episode-for-podcast-growth

Ok I've talked about how to work with guests to produce a show that their audience will love, but what about when YOU are the one guesting? How can you give the best to your audience whilst doing...

https://mark.live/episode/the-wrong-way-to-promote-your-guest-appearance-on-another-show

Most podcasters think that being on the content hamster wheel is great - just keep producing and the numbers will come. But that's just not true. You have to do more than that so why do so many p...

https://mark.live/episode/what-to-do-the-day-after-you-publish-an-episode

Hey look, I know it's scary to hit record for the first time, but you got this - I promise. The best way to begin anything is with small steps and an eye on practice, podcasting is no different s...

https://mark.live/episode/stop-over-analysing-and-hit-record

Argh this drives me nuts. When something isn't working with your podcast, the last thing you should do is throw money at it and buy new gear! Let me demystify a few things about mics and podcasti...

https://mark.live/episode/please-stop-buying-podcasting-gear-

We all want more listeners, but do we truly understand what separates a true listener from a casual lurker? By digging deeper into this, we can learn what it takes to build true fans amongst our ...

https://mark.live/episode/the-foundations-of-a-fanatical-podcast-audience

I've got some bad news for you, you're marketing your podcast for YOU, not for your listeners. This is "inside out" marketing, where you market your episode based on the knowledge you already hav...

https://mark.live/episode/youre-marketing-your-podcast-inside-out-and-its-costing-you

I got an email from my friend Arnie last week asking me how best to prepare for his first ever podcasting conference, and it's not the first time I've been asked so... as a bit of a podcast confe...

https://mark.live/episode/how-to-prepare-to-max-out-a-podcasting-conference

Like any touring band, you'll get sick of saying the same things over and over and repeating the same format time and again. But instead of making changes for the sake of it and confusing your au...

https://mark.live/episode/why-are-you-changing-your-podcast-too-much

Success in any field stems from repetition & discipline and in podcasting, it is no different. The "Golden Age of Podcasting" term that is often thrown around belies the fact that success in podc...

https://mark.live/episode/podcast-success-starts-with-repeated-discipline

Woah! I've been a fan of Squadcast since I first met founders and my friends Zach and Rockwell a couple of years ago. I've been using it ever since to record any interviews that I do so I decided...

https://mark.live/episode/behind-the-scenes-squadcast-v2

Podcast goal setting sounds easy - you just put a really high download number down on paper and try to hit it, right? Wrong. Podcasting is about gradual growth and focusing on goals that aren't j...

https://mark.live/episode/why-dont-you-set-the-right-goals-for-your-podcast

Less is often more when it comes to podcast episodes and certainly, quality over quantity wins out every time - look at Dan Carlin, for example. Stop trying to keep up with your content hamster w...

https://mark.live/episode/are-you-producing-too-many-episodes

When your podcast downloads aren’t trending upwards, the most common decision that you’ll make as a podcaster is to introduce more and more content - and it’s THAT which is causing your gro...

https://mark.live/episode/the-80-20-rule-of-podcast-marketing

Podcast production is undoubtedly getting easier, with tools like Alitu, SquadCast and the RODECaster Pro it’s easier than ever to produce higher quality audio. But, most podcasters still spend...

https://mark.live/episode/the-80-20-rule-of-podcast-production

Look, just because the person that you follow online gets 10k downloads per episode doesn't mean that you should feel bad if you never get to that number - in fact, you probably don't NEED to. Le...

https://mark.live/episode/its-time-to-be-realistic-about-your-download-numbers

So you have a sponsor and they pay for a pre-roll, so sure, you gotta do a pre-roll. But what about selling your own stuff? Where's the best place to talk about that during an episode?  Welcom...

https://mark.live/episode/the-best-place-to-promote-your-stuff-in-your-podcast-episode-is-

Most podcasters at some point want to monetize their show. I saw a post last week from a podcaster who mentioned that their guests were asking why they weren't making money yet, with only 500 dow...

https://mark.live/episode/how-many-downloads-do-i-need-to-monetize-my-podcast

I love interviewing people and I love interview shows, but even though this is the most popular format amongst many categories of podcasts, it's not always the best choice. Here's why and when it...

https://mark.live/episode/when-an-interview-format-isnt-the-right-choice

There's a LOT of money flowing into the podcasting space right now. How will that affect you and I, the independent creators and what should you do right now? Welcome to The Podcast Accelerator...

https://mark.live/episode/podcasting-is-changing-quickly-what-should-i-do

Batching anything is a great way to manage a heavy amount of content in one go. But, although that can be superb for your podcast there are times when batching content actually holds you back. Le...

https://mark.live/episode/when-not-to-batch-record-your-podcast

Taking potential listeners through the listener acquisition flow is a vital piece of the podcast growth formula and making sure that your podcast is easily shareable is absolutely paramount. Let'...

https://mark.live/episode/making-your-podcast-easy-to-share-a-vital-lesson

Podcast trailers didn't really exist as they do now before late 2017 when Apple introduced the new "trailer" tag. Gone is the "Episode 000", and here's a simple yet effective trailer format that ...

https://mark.live/episode/a-quick-surefire-podcast-trailer-format-that-you-can-copy

The podcast landscape has changed and with it, more and more podcasts are appearing daily. No longer can we expect potential listeners to just dive into our show, rather we must consider how we n...

https://mark.live/episode/understanding-the-listener-acquisition-flow

Being a podcaster is easy. Being a good podcaster is fairly easy. Being a great podcaster well, that's not quite as easy and requires the same level of practice as mastering any art does. This is...

https://mark.live/episode/the-one-skill-that-you-must-master-as-a-podcaster

Podcast download growth is the single biggest challenge facing podcasters but with so many podcasters at so many different levels, how the heck do you even know what a "good" number is?! Welcom...

https://mark.live/episode/what-is-a-good-podcast-download-number

Social media is vital to any modern marketing plan, but so many podcasters get the basics wrong and in particular, they think of their social profiles in isolation from their wider brand and mark...

https://mark.live/episode/are-your-social-profiles-costing-you-podcast-listeners

Podcasting is a long-term commitment and part of that is ensuring that you continue to give your audience what they want, but also that you make sure that you not only test your content, but also...

https://mark.live/episode/the-key-to-podcast-growth-consistency-in-testing

Podcast download metrics can be confusing, addictive and honestly a little misleading at times. So, as a podcaster where should your attention be focussed when it comes to download statistics? ...

https://mark.live/episode/which-download-metrics-matter-a-primer-on-podcast-analytics

Podcasting is becoming busier and busier every day. More money is being spent on marketing the "big" shows and thanks to that, making sure your podcast is as visible as possible has never been mo...

https://mark.live/episode/maximising-your-podcasts-visibility-with-these-simple-tweaks

Podcast teams & guests are something that we feel passionate about and that is built right into our Captivate.fm podcast hosting platform, now Apple has joined many in the industry in helping to ...

https://mark.live/episode/apple-podcasts-now-supporting-guest-and-host-images-what-should-you-do

Apple has this week responded to the podcast community at large by vastly expanding the number of podcast categories available, in a move that is set to help podcasters and listeners to enjoy a b...

https://mark.live/episode/new-apple-podcast-categories-what-do-you-need-to-do

So, iTunes is gone! That's right, in a move that has been speculated and guarded terribly for a long while now, Apple just announced the break-up of iTunes in favour of three new apps that includ...

https://mark.live/episode/itunes-is-gone-podcast-search-engine-changes-every-podcast-announcement-from-apples-wwdc-2019

Rebranding a podcast can feel like a mammoth task, but once you've gone through it, what key metrics should you be looking at outside of downloads? Well, what about softer, brand-led metrics and ...

https://mark.live/episode/measuring-the-success-of-your-podcast-rebrand

Worldwide Developer Conference (WWDC) is upon us on Monday 3rd June and there's a seemingly keen focus from Apple on podcasting this time around, so what can we expect to be announced and what wi...

https://mark.live/episode/apple-wwdc-2019-what-announcements-can-podcasters-expect

If you're rebranding a podcast you've been through a launch before, right? Let me give you a quick relaunch strategy that you can use in order to gain that first bit of traction for your podcast'...

https://mark.live/episode/a-rebranded-podcast-launch-strategy

Choosing a podcast name sounds easy, but it's too important to rush and it's too easy to try to be cute with your name. There're some things you MUST consider during this process, let's look at t...

https://mark.live/episode/3-tips-for-choosing-a-podcast-name

RSS feeds are boring, but right now they power podcasting. So, let's look today at two options for your podcast RSS feed when you've decided to rebrand your podcast, the choice then becomes centr...

https://mark.live/episode/single-multi-rss-feed-opportunities

Ok this is a big one - when rebranding our podcast it's vital to do TWO things to keep your subscribers: 1 is about your RSS feed, 2. is about your communications! Let's explore these two vital p...

https://mark.live/episode/keeping-subscribers-when-you-change-rss-feed

We've talked about DIY podcast networks before and when it comes to a podcast brand, there's a decision that you need to make - is this the right time to start that first network? Welcome to Th...

https://mark.live/episode/how-to-create-your-first-podcast-network

Podcast cover art is easy, right? Hmmmm not quite! There are plenty of things to consider when putting your rebranded podcast cover art together, including brand continuity across potential netwo...

https://mark.live/episode/some-honest-podcast-cover-art-advice

What the heck is a podcast "notable"?! This is a term that I use to reference certain things that people recognise about your podcast instantly, e.g. for me, my theme music - for you it may be a ...

https://mark.live/episode/what-are-podcast-notables

A few days ago, Google made good on its promise and the promise of its product lead, Zack Reneau-Wedeen, to roll out podcast results and inline players within search engine results pages. Coupl...

https://mark.live/episode/has-google-just-changed-podcast-seo-forever

So many podcasters forget that the reason so many listeners love their show is because of THEM, the host! When you're rebranding your podcast it's easy to go OTT with formats, but I want to remin...

https://mark.live/episode/they-come-for-the-content-but-stay-for-you

Shooting from the hip when you start your podcast can be forgiven, I did it! But when you create your second or third shows, or decide to rebrand your current show you can't simply record and for...

https://mark.live/episode/podcast-rebrand-goal-setting

I've said this before many times, your podcast doesn't just belong to YOU. Rather, your listeners are your biggest stakeholders and honestly, I believe that they should have a say in this - so le...

https://mark.live/episode/3-questions-to-ask-your-listeners-before-rebranding-your-podcast

Like most things, rebranding a podcast sounds easy but once you get started, you realise how much work there actually is to do in order to do it properly. Let's dig into three questions that will...

https://mark.live/episode/3-questions-to-ask-yourself-before-rebranding-your-podcast

Rebranding a podcast isn't as simple as changing a logo and updating your cover art. We live in the audio world and as such, our whole brand is based upon what people hear - so what does it reall...

https://mark.live/episode/what-does-it-mean-to-rebrand-your-podcast

Podcasting is ever evolving and as a podcaster, it's our duty to push the limits of the medium to bring the very best content to our audience. But to do that, we must iterate and change. How do w...

https://mark.live/episode/how-to-successfully-rebrand-your-podcast

Welcome to The Podcast Accelerator, the short, actionable show that helps busy podcasters like you to grow your audience in specific, actionable ways. I’m your host, Mark Asquith, creator of ...

https://mark.live/episode/why-should-you-listen-who-the-heck-am-i