HubSpot Agency Blog

Usability testing tools help improve your website by identifying user pain points. They let you take action to enhance the experience.

https://blog.hubspot.com/agency/website-user-testing-tools

One of the best ways to grab your audience’s and investors’ attention is by getting your brand featured in a reputable article, news report, journal, or blog post.

https://blog.hubspot.com/agency/tools-for-public-relations

What if you didn’t have to guess which marketing tactics bring in your best customers?

https://blog.hubspot.com/agency/call-tracking-integration-improve-campaign-results

A business's website or app has the ability to leave a lasting impression on a customer -- and whether that impression is good or bad can depend on a lot of factors. Because of web and mobi...

https://blog.hubspot.com/agency/12-ways-to-improve-user-experience

Once upon a time in the digital world, websites were plain and unexciting. Fast forward to 2023, and the game has changed entirely. Companies now recognize the power of a futuristic website d...

https://blog.hubspot.com/agency/futuristic-websites

To compete in today's constantly changing world (and macroeconomic environment ), the most effective businesses generate, analyze, and apply data to their marketing campaigns.

https://blog.hubspot.com/agency/data-driven-marketing

Developing a brand identity requires more than creating a logo. Although a logo can be the symbol of a business, it is not the entirety of a brand. In fact, creating a logo is just one small ...

https://blog.hubspot.com/agency/develop-brand-identity

Determining the right agency pricing model both determines the profitability of your agency and influences client satisfaction with the entire project. Your model also shapes how you market y...

https://blog.hubspot.com/agency/agency-pricing-models

Searching for the best magazine WordPress themes? If you're launching a publication that creates a lot of content, using a magazine theme can help you share all of that content with your read...

https://blog.hubspot.com/agency/magazine-wordpress-theme

The beginning of a new quarter is the perfect time to start planning the next year for your business. Start the next year or quarter off on the right foot by creating an annual business plan ...

https://blog.hubspot.com/agency/annual-new-business-plan

Networking isn’t just for those looking for a new job. It’s beneficial for anyone, whether you’re actively employed but looking to grow your skills or simply looking to make connections...

https://blog.hubspot.com/agency/network-agency-job

When it comes to meeting with clients about a website redesign, there’s no such thing as too many questions. By bringing a list of the best website redesign survey questions to your conver...

https://blog.hubspot.com/agency/website-redesign-questions

Color-coded spreadsheets, dispersed email threads, and post-it notes can often spiral into convoluted communication. Agency project management software  can help you keep the pieces organize...

https://blog.hubspot.com/agency/agency-project-management-tools

Wouldn't it be great if you could provide a number for your marketing budget and the key stakeholders would just say yes or no? Even better if it was approved without asking any questions or ...

https://blog.hubspot.com/agency/proposal-structure

Some standout businesses seem like they grew with little to no effort. But usually, one of their big secrets is word-of-mouth marketing.

https://blog.hubspot.com/agency/how-online-word-of-mouth-marketing-is-changing

The opportunity to send a proposal can be exciting. Maybe you're exploring more work with an existing client. Or, perhaps you're responding to a request for proposal (RFP) .

https://blog.hubspot.com/agency/proposal-formula

Many agencies grow organically. When a new client comes onboard, a new account manager is hired. When a client asks for ongoing website work, a web developer is hired. As you can see, hiring ...

https://blog.hubspot.com/agency/agency-org-structures

This is the role of interactive content tools. Instead of compelling customers to simply consume the content you produce — from advertisements to newsletters to social media posts — these...

https://blog.hubspot.com/agency/easy-to-use-interactive-content-tools

Historically, people have looked at B2B marketing as the serious, traditional cousin to the fun and creative B2C marketing.

https://blog.hubspot.com/agency/b2c-campaigns-b2b-marketers-learn

In an increasingly saturated market, the stakes are higher than ever to capture audience attention, and it can be difficult for brands to stand out from the crowd. Enter branded content.

https://blog.hubspot.com/agency/branded-content

Business proposal presentations are the culmination of a long sales process between you and your clients. If you don’t structure it correctly or take the time to craft one with care, you ri...

https://blog.hubspot.com/agency/7-tips-presenting-winning-proposals-clients

You spend hours and hours drafting proposals by emailing different departments for assets, curating images, outlining the scope, creating timelines, inputting estimates — only to do it all ...

https://blog.hubspot.com/agency/proposal-software

No matter what product you sell or what service you offer, your primary concern as a business owner or operator must be making it easy for customers to work with you.

https://blog.hubspot.com/agency/customer-experience-transformation

Describing what a digital project manager does is a bit like trying to explain what makes a business run — where do you even start? At the end of the day, digital project managers are taske...

https://blog.hubspot.com/agency/top-20-skills-for-digital-project-managers

The truth is, your marketing department won't always get a heads up to provide quotes and recommendations to pieces written by the press. And in the instance that they do receive notice, the ...

https://blog.hubspot.com/agency/perfect-press-page

When it comes to marketing tools, the rise of technology continues to inundate us with more options than we can keep up with. But sometimes, effective marketing means going back to the basi...

https://blog.hubspot.com/agency/12-traditional-marketing-tactics-with-surprisingly-high-rois

"SEO is dead" — Maybe you've heard that line before and thought a career in SEO is a bad idea.

https://blog.hubspot.com/agency/consider-career-seo

You know the phrase, "One man's trash is another man's treasure"? That's how I feel about to-do lists.  After all, how you track your tasks depends entirely on the person. Are you lookin...

https://blog.hubspot.com/agency/task-management-tools

I’m watching Kids Halloween Baking Championship on Hulu. There is a commercial break and I learn that I can get a low $199/mo lease on the newest Nissan Altima — all thanks to programmati...

https://blog.hubspot.com/agency/programmatic-advertising-glossary

Publix is my favorite supermarket.

https://blog.hubspot.com/agency/surprising-stats-brand-loyalty

  There are many ways to approach structuring agency fees, but I’ll explain the approach that has worked for my digital marketing agency, Salted Stone. And by “worked” I mean to say ...

https://blog.hubspot.com/agency/calculate-agencys-fee-structure

It happens to the best of us.

https://blog.hubspot.com/agency/pros-cons-geotargeting-paid-search

On select Fridays, I reward myself for completing another week by ordering coffee from my neighborhood's local Starbucks. Today, as usual, I went to the website to peruse the menu for somethi...

https://blog.hubspot.com/agency/5-tips-to-boost-your-next-cause-marketing-campaigns-reach

Whether you're creating a brand-new website, redesigning an existing one, or moving a site onto a new content management system (CMS) for a client, launching a website can be an exciting and ...

https://blog.hubspot.com/agency/website-launch-checklist

Your team might show up every day because they have to pay the rent or their mortgage at the end of the month, but it doesn't mean they are engaged or happy.

https://blog.hubspot.com/agency/recognition-employee-happiness

Agency life can be a whirlwind of creativity, opportunity, and collaboration. Marketers develop out-of-the-box ideas daily with the intention of seeing them through to fruition (and measuring...

https://blog.hubspot.com/agency/market-marketing-agency

For businesses to grow better, they need to be able to reach their network. If your business is global, this means reaching not only a number of regions, but a number of languages, too. As ...

https://blog.hubspot.com/agency/smart-content-language-multi-language-content

The role of the agency business development executive has been called the "most dangerous job in an agency ," due to the short lifespan, stress, and confusion surrounding the responsibilities...

https://blog.hubspot.com/agency/9-qualities-every-business-development-professional-should-have

What does B2B and B2C even mean? How does the method of marketing differ? Business-to-business (B2B) and business-to-consumer (B2C) marketers aim to capture the attention of two distinct au...

https://blog.hubspot.com/agency/differences-b2c-b2b-marketing

Positioning has become an industry buzzword. But that doesn't mean it is without merit. There are thousands of agencies -- many of which offer the same services, promise similar results, an...

https://blog.hubspot.com/agency/positioning-agency-branding

Finding and retaining top talent is the number-one challenge facing recruiters, according to a new survey by AXELOS. Management needs to understand the health of their company culture and�...

https://blog.hubspot.com/agency/employee-feedback-engagement-tools

There is one evil that haunts the days and nights of most agency workers: time tracking. It's no wonder there are so many digital time tracking tools just for agencies and small business to...

https://blog.hubspot.com/agency/time-tracking-tools

Technology and data-driven solutions to engage consumers and facilitate client relationships dominate industry think and speak. It’s little wonder that so much agency management attention i...

https://blog.hubspot.com/agency/high-touch-clients-high-tech

Let's set the scene: It's a snowy day in Erie, Pennsylvania, during Christmas break of 2010. 

https://blog.hubspot.com/agency/document-agency-processes

Agency and client relationships have historically built, and will continue to build, wildly successful campaigns and brand experiences: Apple’s promise that 1984 won’t be like 1984 , Vo...

https://blog.hubspot.com/agency/prevent-buyers-remorse-client-relationships

To create a culture where ideas rule, you must become a Creative Leader. There is a premium on originality. Building creative environments, inspiring creative ideas, finding creative solution...

https://blog.hubspot.com/agency/creative-leaders-do

In the next year, 55% of clients expect to increase their digital marketing spend, specifically in the areas of digital experience, content development, and digital projects, found a recent ...

https://blog.hubspot.com/agency/outlook-digital-agencies-charts

Why is it that some agencies do top-notch strategic work for their clients, but have a hard time doing it for themselves? Always crunched for time, agencies are prone to falling back on langu...

https://blog.hubspot.com/agency/agency-brand-audit-business-development

It was right in front of your nose for so long ... It should have been as clear as day. After all, you could feel this moment coming. There was something in your bones that told you everyth...

https://blog.hubspot.com/agency/guide-fulfilling-profitable-engagements

What's your reaction when you get an invite for a brainstorming meeting?

https://blog.hubspot.com/agency/better-brainstorming-meetings-infographic