As we travel and explore the world and life, often as we (Designers
and Artists) attempt to affect, we are affected. As we attempt to
change, we are changed, as we attempt to invade, we are invaded.
INVASIONISM is a theory of the dual effect the act of creation has on
both the audience and the creator. The act of artistic creation
acutely impacts an audience, both intended and secondary, often
challenging conventions and rewriting social mores and memes (or
sometimes validating them). Simply put, as artistic creation impacts
the world, the world’s reaction to it, equally impacts the
artists/designer. Ultimately, Invasionism is an exchange of energy
that knowingly and unknowingly “INVADES” both creator and audience
alike. This effect happens most often in real world experiences, more
so than the digital realm. As an example, a Designer looking to find
inspiration from a foreign culture is often more affected by the
observed culture than the culture is by the designer. Rarely does the
designer or artists have the control they believe they command. “As
I attempt to change or influence the world through my designs and
ideas, ultimately the world truly changes me.” – David Gensler
