Marketoonist | Tom Fishburne

This cartoon is partly inspired by a classic quote attributed to David Ogilvy: “The trouble with market research is that people don’t think what they feel, they don’t say what they think an...

https://marketoonist.com/2024/04/market-research-2.html

In 1976, Tom Waits released his classic song “Step Right Up”, a hilarious rant on the state of advertising. It’s an anthem to all the bad marketing clichés of the time with lyrics about �...

https://marketoonist.com/2024/03/the-large-print-giveth.html

“We approach the integration of AI with a mixture of excitement and caution,” Kate Seymour, marketing director at CMYK, said recently.  She captured I think how many businesses are thinking ...

https://marketoonist.com/2024/03/potential-of-ai.html

I’ve always been fascinated with how marketing teams make decisions, particularly how they try to tap into consumer insights. Any form of consumer research is an inexact science.  Focus group ...

https://marketoonist.com/2024/03/behind-the-focus-group-glass.html

I recently met Jono Alderson, former head of SEO at Yoast, at Marketing Festival in Brno. He gave a fascinating talk on the state of content marketing. Several of his observations resonated with ...

https://marketoonist.com/2024/03/writing-and-seo-word-soup.html

The quality of marketing leads is an age-old sales gripe, captured best by Glengarry Glen Ross, the classic 1984 David Mamet play turned 1992 movie. Salesman Shelley Levene is constantly complain...

https://marketoonist.com/2024/02/marketing-handoff-to-sales.html

The future of search is ask.  The future of results is answer. I like how Carl Holden at Zellus Marketing described the shift in how we’re all going to be navigating the Internet: “Since the...

https://marketoonist.com/2024/02/future-of-search.html

One of my earliest cartoons (back in January 2003) showed a large gathering of people socializing at a Super Bowl party and a guy saying “Time to come back! The commercials are starting again!�...

https://marketoonist.com/2024/02/super-bowl-ad-playbook.html

“AI suffers from an unrelenting, incurable case of vagueness,” Eric Siegel told BBC reporter James Clayton. At the same time, Gartner pegged Generative AI in its most recent Hype Cycle as bei...

https://marketoonist.com/2024/01/ai-washing.html

“Our ‘Aha moments’ are literally quiet brain signals.” I like this observation from Dr. David Rock I came across in a NYT article on the impact of modern distractions. With modern work cu...

https://marketoonist.com/2024/01/staying-focused.html